Music Trade Review
Issue: 1920 Vol. 71 N. 3 - Page 37
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 17, 1920
THE
MUSIC
TRADE
REVIEW
33
'TMENT
SPLENDID PUBLICITY FORjVMPICO IN SAN FRANCISCO
Activity of Byron Mauzy in Featuring the Ampico Reproducing Piano Brings Excellent Results
—Comparison Concert an Important Feature of Recent Campaign of Exploitation
The house of Byron Mauzy, of San Francisco,
has been very active recently in its Ampico
A feature of the general campaign was the
appearance of an Ampico at the Imperial Thea-
ARTo Rolls
With
Words
Ampico Comparison Concert Given
publicity, both in the newspapers and with an
active campaign of literature mailed to pros-
pective customers.
U. S. MUSIC ROLLS
The Only Complete line
Word Rolls (Orange Label)
Regular (Yellow Label)
Fociu your tales efforts
on a line that Is 100%
salable and 100% arall-
abta.
U. S. MUSIC COMPANY
Manufacturer a
CHICAGO
U. S. A.
Distributed by
O. Sommert & Company.
Park Square, S t Paul, Minn
Inrln Paper Company,
Maine & Third Streets.
Qulncy, 111.
by Byron Mauzy in San Francisco
tre, San Francisco's leading moving picture
house, Gino Severi is the conductor of the Im-
perial orchestra and an Ampico enthusiast, and,
in conjunction with Luigi Galliana, arrange-
ments were made for the presentation of the
Ampico playing Rachmaninoff's own interpreta-
tion of his "G Minor Prelude," accompanied by
the orchestra. The whole thing was carried
out in the most thorough manner. Just previous
to the Ampico's performance a very elaborate
announcement was thrown on the screen stating
Rachmaninoff, as an invisible soloist, would play
by means of the Ampico in the Chickering; an-
nouncing also that the Ampico is a new instru-
ment which presents to the public the actual
playing of the artist as though he himself were
at the piano. The screen also announced that
the performance was given through the cour-
tesy of Byron Mauzy.
The Ampico was placed in the center of the
stage surrounded by the orchestra, and a card
sign illuminated during this feature number was
set at the side of the stage announcing the per-
formance.
A printed program for the performance was
also used and a preliminary announcement of
the event forwarded by mail to about 4,000 of
San Francisco's music lovers. A large picture of
Severi and the Ampico was prominently dis-
played in the lobby of the theatre. The per-
formance was electrifying in its effect, the au-
dience receiving it with unbridled enthusiasm.
In connection with the concert, Mr. Ratkin
of the Byron Mauzy Co. arranged a very hand-
some window display. This, together with the
newspaper publicity and the usual press notices
announcing and commenting on the event, put
this entertainment over in a most convincing
manner.
dole & Dunas Musln Co..
54 W. Lake S t .
Chicago. Til
Worcester Wind MotorCo.
Walter & Gray Company.
•41 Market Street.
Ban Francisco. Cal.
WIND MOTORS for PLAYER-PIANOS
WORCESTER. MASS.
Maker* of Absolutely Satisfactory
Also all kinds of Pneumatics and Supplies
Illlllllllllllllll
Hand
Played
"The Roll of Honor"
Superior in quality
Reasonable in price
The new song hits "FIRST
JULY BULLETIN
1195 Daisy. Fox-trot, key of F. (Kelly) Bailey.
1190 Dardanella Blues.
Fox-trot, key of G.
1200
1196
1193
1197
1187
1180
1194
1188
1191
1198
1199
1193
1186
(Illuck) Goodwin.
Dear Old Gal Who's Your Pal To-Night?
Waltz soug, key of C. Whiting Daniels.
Discontented Blues.
Fox-trot, key of B.
(Snowden) Morton.
W
Drifting.
Waltz song, key of C. (Polla)
Weston.
For Every Boy Who's on the Level There's
a Girl Who's on the Square.
One-step,
key of G. (Nelsou) Morton.
Gems. (Tenrs Like Pearls in Your Sweet-
heart's Eyes).
Fox-trot,
key of E.
(Broaker) Weston.
I'll Be With You in Apple Blossom Time.
Waltz song, key of C. (von Tilzer) Daniels.
In Sweet September.
Fox-trot, key of C.
(Wendling) Walter.
Little Old Town In the Ould County Down.
Ballad, key of F. (Sanders) Fecher.
Oh! How I Love You. One-step, key of C.
(Dreyer) Mackey.
Slide, Kelly, Slide. Fox-trot, key of F.
(Kelly) Mackey.
Stop, Look and Listen to That Band. Fox-
trot, key of C. (von Tilzer) Goodwin.
That Old Irish Mother of Mine. Ballad, key
of G. (von Tilzer) Walter.
Time Will Tell. Waltz song, key of G.
(Donaldson) Walter.
Wond'ring. Fox-trot, key of C. (David)
Goodwin.
Write for Prices and Catalogues
Italian, Polish, Jewish, Spanish and French
ARTo Rolls, also with and without words.
Standard Music Roll Co.
Makers of Music
Orange, N. J.
Buy from your nearest jobber
NEW YORK CITY
Crown Music Co.. 1437 Broadway
Enterprise Music Co.. I4S W. 45th Street
PHILADELPHIA
Standard Musio Roll Co.. 514 Market Street
Morris Music Co.. 136 N. 9th Street
BALTIMORE
Weile Publishing Co., 480 N. Howard Street
ST. LOUIS
Welle Publishing Co., 6th & Washington St*.
CHICAGO, ILL.
Consolidated Talking Machine Co., 227 W. Washington 8t.
LOS ANGELE8. CAL.
C. Carroll Adams. 372 8. Los Angeles St.
JULY 17, 1920
THE
MUSIC
TRADE
REVIEW
33
'TMENT
SPLENDID PUBLICITY FORjVMPICO IN SAN FRANCISCO
Activity of Byron Mauzy in Featuring the Ampico Reproducing Piano Brings Excellent Results
—Comparison Concert an Important Feature of Recent Campaign of Exploitation
The house of Byron Mauzy, of San Francisco,
has been very active recently in its Ampico
A feature of the general campaign was the
appearance of an Ampico at the Imperial Thea-
ARTo Rolls
With
Words
Ampico Comparison Concert Given
publicity, both in the newspapers and with an
active campaign of literature mailed to pros-
pective customers.
U. S. MUSIC ROLLS
The Only Complete line
Word Rolls (Orange Label)
Regular (Yellow Label)
Fociu your tales efforts
on a line that Is 100%
salable and 100% arall-
abta.
U. S. MUSIC COMPANY
Manufacturer a
CHICAGO
U. S. A.
Distributed by
O. Sommert & Company.
Park Square, S t Paul, Minn
Inrln Paper Company,
Maine & Third Streets.
Qulncy, 111.
by Byron Mauzy in San Francisco
tre, San Francisco's leading moving picture
house, Gino Severi is the conductor of the Im-
perial orchestra and an Ampico enthusiast, and,
in conjunction with Luigi Galliana, arrange-
ments were made for the presentation of the
Ampico playing Rachmaninoff's own interpreta-
tion of his "G Minor Prelude," accompanied by
the orchestra. The whole thing was carried
out in the most thorough manner. Just previous
to the Ampico's performance a very elaborate
announcement was thrown on the screen stating
Rachmaninoff, as an invisible soloist, would play
by means of the Ampico in the Chickering; an-
nouncing also that the Ampico is a new instru-
ment which presents to the public the actual
playing of the artist as though he himself were
at the piano. The screen also announced that
the performance was given through the cour-
tesy of Byron Mauzy.
The Ampico was placed in the center of the
stage surrounded by the orchestra, and a card
sign illuminated during this feature number was
set at the side of the stage announcing the per-
formance.
A printed program for the performance was
also used and a preliminary announcement of
the event forwarded by mail to about 4,000 of
San Francisco's music lovers. A large picture of
Severi and the Ampico was prominently dis-
played in the lobby of the theatre. The per-
formance was electrifying in its effect, the au-
dience receiving it with unbridled enthusiasm.
In connection with the concert, Mr. Ratkin
of the Byron Mauzy Co. arranged a very hand-
some window display. This, together with the
newspaper publicity and the usual press notices
announcing and commenting on the event, put
this entertainment over in a most convincing
manner.
dole & Dunas Musln Co..
54 W. Lake S t .
Chicago. Til
Worcester Wind MotorCo.
Walter & Gray Company.
•41 Market Street.
Ban Francisco. Cal.
WIND MOTORS for PLAYER-PIANOS
WORCESTER. MASS.
Maker* of Absolutely Satisfactory
Also all kinds of Pneumatics and Supplies
Illlllllllllllllll
Hand
Played
"The Roll of Honor"
Superior in quality
Reasonable in price
The new song hits "FIRST
JULY BULLETIN
1195 Daisy. Fox-trot, key of F. (Kelly) Bailey.
1190 Dardanella Blues.
Fox-trot, key of G.
1200
1196
1193
1197
1187
1180
1194
1188
1191
1198
1199
1193
1186
(Illuck) Goodwin.
Dear Old Gal Who's Your Pal To-Night?
Waltz soug, key of C. Whiting Daniels.
Discontented Blues.
Fox-trot, key of B.
(Snowden) Morton.
W
Drifting.
Waltz song, key of C. (Polla)
Weston.
For Every Boy Who's on the Level There's
a Girl Who's on the Square.
One-step,
key of G. (Nelsou) Morton.
Gems. (Tenrs Like Pearls in Your Sweet-
heart's Eyes).
Fox-trot,
key of E.
(Broaker) Weston.
I'll Be With You in Apple Blossom Time.
Waltz song, key of C. (von Tilzer) Daniels.
In Sweet September.
Fox-trot, key of C.
(Wendling) Walter.
Little Old Town In the Ould County Down.
Ballad, key of F. (Sanders) Fecher.
Oh! How I Love You. One-step, key of C.
(Dreyer) Mackey.
Slide, Kelly, Slide. Fox-trot, key of F.
(Kelly) Mackey.
Stop, Look and Listen to That Band. Fox-
trot, key of C. (von Tilzer) Goodwin.
That Old Irish Mother of Mine. Ballad, key
of G. (von Tilzer) Walter.
Time Will Tell. Waltz song, key of G.
(Donaldson) Walter.
Wond'ring. Fox-trot, key of C. (David)
Goodwin.
Write for Prices and Catalogues
Italian, Polish, Jewish, Spanish and French
ARTo Rolls, also with and without words.
Standard Music Roll Co.
Makers of Music
Orange, N. J.
Buy from your nearest jobber
NEW YORK CITY
Crown Music Co.. 1437 Broadway
Enterprise Music Co.. I4S W. 45th Street
PHILADELPHIA
Standard Musio Roll Co.. 514 Market Street
Morris Music Co.. 136 N. 9th Street
BALTIMORE
Weile Publishing Co., 480 N. Howard Street
ST. LOUIS
Welle Publishing Co., 6th & Washington St*.
CHICAGO, ILL.
Consolidated Talking Machine Co., 227 W. Washington 8t.
LOS ANGELE8. CAL.
C. Carroll Adams. 372 8. Los Angeles St.
Future scanning projects are planned by the International Arcade Museum Library (IAML).