Music Trade Review
Issue: 1920 Vol. 71 N. 25 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
MUSIC TRADE
REVIEW
DECEMBER 18, 1920
TNE NEW FOXTROT NIT
"by the 'Writers
^BUBBLES"
LONESOME:
*•-
*V«f
tion under the plan it is necessary for him to
place all orders for novelties in the hands of
Hereafter a Monthly List of New Releases Will Be Issued in Conjunction With Sales Aids for the the publisher during the month preceding release
date. The unsold copies can be returned for
Retailer and a National Campaign of Publicity in Behalf of the New Numbers
credit at any time within three months, the
G. Schirmer, Inc., has just forwarded to the announcement already in the hands of many novelties of each month carrying an identifica-
trade an important announcement outlining in dealers, forwarded to them by G. Schirmer, tion mark which will enable both parties to
detail a plan which does away completely with president of G. Schirmer, Inc. This will do carry out the above plan without error.
The trade will also receive an advance notice
the former obligatory novelty subscriptions and
and order form in ample time to give the com-
which has been adopted as the best means of
ing issues consideration. This notice will carry
bringing the new issues to the attention of the
descriptive material of the various releases,
trade and the general public.
which will give the trade much information as
The new arrangement for releasing monthly
to their salability, etc. The descriptions will be
lists on novelties and other issues is most revo-
prepared with great care and the dealer can put
lutionary when applied to the distribution of
the utmost reliance on this material.
standard publications. The idea of announce-
The whole is a radical departure from previous
ment and distribution, however, is similar to that
distribution methods and inasmuch as it will be
carried out by the larger talking machine rec-
backed by a national advertising campaign and
ord companies and some of the leading player
supplementary publicity material, as well as giv-
roll manufacturers.
P I A N O SOLOS
SECULAR SONGS
ing
the dealer return privileges, it certainly
On the first of each month, commencing in
E. NELLIE BL
N, MAI RICE
commends itself for consideration.
January, every §heet music dealer in the coun-
try who takes part in the campaign will be
supplied with a sufficient quantity of the an-
nounced releases to care for his trade. Simul-
taneously announcements will be made of the
WOW! WHAT A TUNE IS
releases in the larger newspapers in the leading
trade centers of the country. This also fol-
lows somewhat the plan of some of the talk-
ing machine record companies. The space used
in the newspapers will be quite large and will
be so well distributed that practically every
The Schirmer Releases for January
dealer in the country will be able to profit
thereby. Below is reproduced a portion of the much to explain this new arrangement and its
possibilities as a sales creator.
By Joe McKiernan and Norman Spencer
A portion of the display card for dealers
ON ALL LEADING MECHANICALS
is as follows:
1. The Bulletin—We shall provide for gen-
"Some Sensational Song"
eral distribution to the trade a bulletin, en-
elected from the
velope size, which is to appear monthly. This
bulletin will be devoted in part to the month's
novelties, in part to material previously pub-
Pictorial Catalog of
lished and of proven merit. It will be in the
dealer's hands for distribution with his state-
- (PAPA'S GETTING MAD)
ments on the first of every month and will be
All 30 cent numbers
The Unique Fox-Trot Jazziqae
supplied in any required quantity.
LET THE REST OF THE WORLD GO BY
2. Novelties—All novelties ordered (see next
Headliners
are singing this song to tremen-
J
DOWN THE TRAIL TO HOME, SWEET HOME
ou» encores. It looks like a genuine hit.
paragraph) will be ready for shipment on the
TRIPOLI (On the Shores of Tripoli)
25th of the month preceding release date. This
WHO'LL TAKE THE PLACE OF MARY?
will make it possible for the trade to have them
BO LA BO
I'VE GOT THE BLUES FOR MY KENTUCKY
on display simultaneously with the sending out
HOME
of the bulletin.
OTHER MILLS SONGS
MY HOME TOWN TS A ONE-HORSE TOWN
3. Trade Announcement—On the first of the
But It's Big Enough for Me
MANYANA
month preceding release date (for instance,
PARISIOLA (Par-ee-zee-ola)
The Marvelous Melody from Mexico
December 1 for novelties scheduled for release
IN THE DUSK (vocal and ins.)
RIO GRANDE (vocal and ins.)
in January) an order blank will be sent to the
PRETTY LITTLE CINDERELLA
HUMMING BIRD
trade listing our novelties and telling something
The Wonder Waltz
COTTON (Cotton Was a Little Dixie Rose)
of their sales possibilities. The trade may order
SHE'S THE HEART OF DIXIELAND
from the description any required quantity of
COME BACK TO JUMBO GUMBO
HE ALWAYS GOES FARTHER
novelties. These will be shipped charged at a
Jee Jee Boo Bumbo
THAN FATHER
EARLY TO BED, EARLY TO RISE
special novelty rate so that the merchandise
A New Comedy Song Success
Never Made Anyone Wise
will reach the trade with bulletins available for
FORGIVE ME (Let's Start Over Again)
use, on the release date or the first day of the
THERE'S A TYPICAL TIPPERARY OVER
month. If the trade prefers, it may place an
HERE
automatic and regular subscription for any de-
WHEN A PEACH IN GEORGIA WEDS A ROSE
152-4 W. 45th St.
NEW YORK CITY
FROM ALABAM'
sired number of novelty copies.
G. SCHIRMER, INC., ANNOUNCES NEW SALES CAMPAIGN
G.SCHIRMER'S
NEWMUSIC
JANUARY
1921
UBAN
MOON
BIG SELLERS
**•"• Popular Standard
WEET MAMMA
M. Witmark & Sons
JACK
MY MOTHER'S EVENING PRAYER
In order for the dealer to show his co-opera-
48
THE
MUSIC TRADE
REVIEW
DECEMBER 18, 1920
TNE NEW FOXTROT NIT
"by the 'Writers
^BUBBLES"
LONESOME:
*•-
*V«f
tion under the plan it is necessary for him to
place all orders for novelties in the hands of
Hereafter a Monthly List of New Releases Will Be Issued in Conjunction With Sales Aids for the the publisher during the month preceding release
date. The unsold copies can be returned for
Retailer and a National Campaign of Publicity in Behalf of the New Numbers
credit at any time within three months, the
G. Schirmer, Inc., has just forwarded to the announcement already in the hands of many novelties of each month carrying an identifica-
trade an important announcement outlining in dealers, forwarded to them by G. Schirmer, tion mark which will enable both parties to
detail a plan which does away completely with president of G. Schirmer, Inc. This will do carry out the above plan without error.
The trade will also receive an advance notice
the former obligatory novelty subscriptions and
and order form in ample time to give the com-
which has been adopted as the best means of
ing issues consideration. This notice will carry
bringing the new issues to the attention of the
descriptive material of the various releases,
trade and the general public.
which will give the trade much information as
The new arrangement for releasing monthly
to their salability, etc. The descriptions will be
lists on novelties and other issues is most revo-
prepared with great care and the dealer can put
lutionary when applied to the distribution of
the utmost reliance on this material.
standard publications. The idea of announce-
The whole is a radical departure from previous
ment and distribution, however, is similar to that
distribution methods and inasmuch as it will be
carried out by the larger talking machine rec-
backed by a national advertising campaign and
ord companies and some of the leading player
supplementary publicity material, as well as giv-
roll manufacturers.
P I A N O SOLOS
SECULAR SONGS
ing
the dealer return privileges, it certainly
On the first of each month, commencing in
E. NELLIE BL
N, MAI RICE
commends itself for consideration.
January, every §heet music dealer in the coun-
try who takes part in the campaign will be
supplied with a sufficient quantity of the an-
nounced releases to care for his trade. Simul-
taneously announcements will be made of the
WOW! WHAT A TUNE IS
releases in the larger newspapers in the leading
trade centers of the country. This also fol-
lows somewhat the plan of some of the talk-
ing machine record companies. The space used
in the newspapers will be quite large and will
be so well distributed that practically every
The Schirmer Releases for January
dealer in the country will be able to profit
thereby. Below is reproduced a portion of the much to explain this new arrangement and its
possibilities as a sales creator.
By Joe McKiernan and Norman Spencer
A portion of the display card for dealers
ON ALL LEADING MECHANICALS
is as follows:
1. The Bulletin—We shall provide for gen-
"Some Sensational Song"
eral distribution to the trade a bulletin, en-
elected from the
velope size, which is to appear monthly. This
bulletin will be devoted in part to the month's
novelties, in part to material previously pub-
Pictorial Catalog of
lished and of proven merit. It will be in the
dealer's hands for distribution with his state-
- (PAPA'S GETTING MAD)
ments on the first of every month and will be
All 30 cent numbers
The Unique Fox-Trot Jazziqae
supplied in any required quantity.
LET THE REST OF THE WORLD GO BY
2. Novelties—All novelties ordered (see next
Headliners
are singing this song to tremen-
J
DOWN THE TRAIL TO HOME, SWEET HOME
ou» encores. It looks like a genuine hit.
paragraph) will be ready for shipment on the
TRIPOLI (On the Shores of Tripoli)
25th of the month preceding release date. This
WHO'LL TAKE THE PLACE OF MARY?
will make it possible for the trade to have them
BO LA BO
I'VE GOT THE BLUES FOR MY KENTUCKY
on display simultaneously with the sending out
HOME
of the bulletin.
OTHER MILLS SONGS
MY HOME TOWN TS A ONE-HORSE TOWN
3. Trade Announcement—On the first of the
But It's Big Enough for Me
MANYANA
month preceding release date (for instance,
PARISIOLA (Par-ee-zee-ola)
The Marvelous Melody from Mexico
December 1 for novelties scheduled for release
IN THE DUSK (vocal and ins.)
RIO GRANDE (vocal and ins.)
in January) an order blank will be sent to the
PRETTY LITTLE CINDERELLA
HUMMING BIRD
trade listing our novelties and telling something
The Wonder Waltz
COTTON (Cotton Was a Little Dixie Rose)
of their sales possibilities. The trade may order
SHE'S THE HEART OF DIXIELAND
from the description any required quantity of
COME BACK TO JUMBO GUMBO
HE ALWAYS GOES FARTHER
novelties. These will be shipped charged at a
Jee Jee Boo Bumbo
THAN FATHER
EARLY TO BED, EARLY TO RISE
special novelty rate so that the merchandise
A New Comedy Song Success
Never Made Anyone Wise
will reach the trade with bulletins available for
FORGIVE ME (Let's Start Over Again)
use, on the release date or the first day of the
THERE'S A TYPICAL TIPPERARY OVER
month. If the trade prefers, it may place an
HERE
automatic and regular subscription for any de-
WHEN A PEACH IN GEORGIA WEDS A ROSE
152-4 W. 45th St.
NEW YORK CITY
FROM ALABAM'
sired number of novelty copies.
G. SCHIRMER, INC., ANNOUNCES NEW SALES CAMPAIGN
G.SCHIRMER'S
NEWMUSIC
JANUARY
1921
UBAN
MOON
BIG SELLERS
**•"• Popular Standard
WEET MAMMA
M. Witmark & Sons
JACK
MY MOTHER'S EVENING PRAYER
In order for the dealer to show his co-opera-
Future scanning projects are planned by the International Arcade Museum Library (IAML).