Music Trade Review
Issue: 1920 Vol. 71 N. 24 - Page 159
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
DECEMBER 11, 1920
MUSIC
TRADE
145
REVIEW
AL JOL JON rai|l
Oh.Whdt a Fox-Tret is -
Published by LEO FEIST IncFeist Bld^, New York
mechanics made their weapons scream in fearful
cacophony.
Tom-tom and cowbell, clarinet and saxophone
and piano, all rent the shuddering air. I swal-
lowed a live oyster without chloroforming it
with tabasco, the shock was so sudden. And
then above the shuffle of dancing feet and the
highlights of jazz music I caught the leit
motif of that dissonant boiler-factory. 'Midst
wail of wood-wind and boom-a-loom of taut-
stretched bull's-hide drumhead and sharp rattle
of drum-sticks on wood and slinking slides of
that trombone, the tortured tune stuck out like
a sore and bandaged thumb at a dinner party.
Women, with pursed lips, hummed it, gazing
soulfully up into the eyes of strong men who
wallowed in its stickiness.
"Juhust uh Jhove nezzt—cozee 'n' wahm—
lahk uh duvres'—downonuh farm! Uh vuhren-
duh witha lotta cling-ung vine—'n' uh kitshin
ware some ramblun rozuz twine. 'Nen uh small
room, teezet uh bloo. Besuvaaaa-hall room,
dreemoroomfuhtwo. Bettuhnum uh pallus witha
gildet dome, juzzuhluvnezzt yuhc'ncallhome!''
I seized my tortured head. We fled home.
I took that song that cost four bits at Par-
ham Werlein's and held a bonfire in the newly-
cleaned fireplace. There's a fine chantey ruined,
absobloominglootely ruined for lack of a Board
of Music Control.
I'm off that "Love Nest" stuff for life.
The man who will not listen to safety rules
may have to listen to the sound of the ambu-
lance.
A BIG SELLER
12th
STREET RAG
REAL DANCE SENSATION
A
SONG AND INSTRUMENTAL
Order from Ua or Your Jobber
Obtainable for All Mechanical Instrument*
OTHER BIG SELLERS
LOVE BLOSSOM
KISS ME, DEAR
CINDA LOU
BARCELONA
UNDERNEATH THE DREAMY,
ORIENTAL MOON
J. W. JENKINS' SONS MUSIC CO., KANSAS CITY, MO.
BIG FRED FISHER CAMPAIGN
Whole Country to Be Covered by Intensive
Drive on Selected Songs—Dealers May Com-
pete for Window Display Prize
Fred Fisher, Inc., has just announced a big
advertising campaign starting with the first week
in January, 1921. Newspapers of large circula-
tion and drawing power in twenty-six of the
part in the unusual publicity which will be given
Fred Fisher numbers. The songs used in the
campaign have been selected with great care
and are of proven merit. In addition to the
newspaper ads in the cities of the various dealers,
those of the trade taking part in the campaign
will be forwarded elaborate cut-outs, window
fliers, title pages, show cards and other attractive
dealer helps. The whole involves a tremendous
appropriation, and every avenue of publicity will
be covered in some form or other. Miss Irene
Lipkin, the advertising manager of the company,
has spent many weeks in perfecting the plans.
There will be three prizes offered to the dealers
for the best window displays, the first prize of
which will be one hundred dollars, the second
prize fifty dollars, and the third prize twenty-
five dollars. The prizes will be rendered on the
attractiveness of the display and not on its size.
Photographs, however, must be submitted not
later than March 1.
W. C. HANDY ON WESTERN TRIP
Miss Irene Lipkin
largest cities in the United States are to be used
in this publicity drive. A series of advertise-
ments covering the campaign is now being pre-
pared and a supplementary campaign, in order
to make this publicity a success, has been ar-
ranged.
It is proposed that every sheet music dealer
in the United States will co-operate and take
W. C. Handy, of the Pace & Handy Music
Co., Inc., returned last week from a two months'
Western trip, during which he made Chicago
his headquarters. His firm will shortly release
a new number entitled "Loveless Love," carry-
ing a most modern lyric and a melody that, to
say the least, is unique.
Waltz Ballad Success
Special Price 15 cents
STARTING VERY BIG!
Chicago
McKinley Music Co.
NewYork
THE
DECEMBER 11, 1920
MUSIC
TRADE
145
REVIEW
AL JOL JON rai|l
Oh.Whdt a Fox-Tret is -
Published by LEO FEIST IncFeist Bld^, New York
mechanics made their weapons scream in fearful
cacophony.
Tom-tom and cowbell, clarinet and saxophone
and piano, all rent the shuddering air. I swal-
lowed a live oyster without chloroforming it
with tabasco, the shock was so sudden. And
then above the shuffle of dancing feet and the
highlights of jazz music I caught the leit
motif of that dissonant boiler-factory. 'Midst
wail of wood-wind and boom-a-loom of taut-
stretched bull's-hide drumhead and sharp rattle
of drum-sticks on wood and slinking slides of
that trombone, the tortured tune stuck out like
a sore and bandaged thumb at a dinner party.
Women, with pursed lips, hummed it, gazing
soulfully up into the eyes of strong men who
wallowed in its stickiness.
"Juhust uh Jhove nezzt—cozee 'n' wahm—
lahk uh duvres'—downonuh farm! Uh vuhren-
duh witha lotta cling-ung vine—'n' uh kitshin
ware some ramblun rozuz twine. 'Nen uh small
room, teezet uh bloo. Besuvaaaa-hall room,
dreemoroomfuhtwo. Bettuhnum uh pallus witha
gildet dome, juzzuhluvnezzt yuhc'ncallhome!''
I seized my tortured head. We fled home.
I took that song that cost four bits at Par-
ham Werlein's and held a bonfire in the newly-
cleaned fireplace. There's a fine chantey ruined,
absobloominglootely ruined for lack of a Board
of Music Control.
I'm off that "Love Nest" stuff for life.
The man who will not listen to safety rules
may have to listen to the sound of the ambu-
lance.
A BIG SELLER
12th
STREET RAG
REAL DANCE SENSATION
A
SONG AND INSTRUMENTAL
Order from Ua or Your Jobber
Obtainable for All Mechanical Instrument*
OTHER BIG SELLERS
LOVE BLOSSOM
KISS ME, DEAR
CINDA LOU
BARCELONA
UNDERNEATH THE DREAMY,
ORIENTAL MOON
J. W. JENKINS' SONS MUSIC CO., KANSAS CITY, MO.
BIG FRED FISHER CAMPAIGN
Whole Country to Be Covered by Intensive
Drive on Selected Songs—Dealers May Com-
pete for Window Display Prize
Fred Fisher, Inc., has just announced a big
advertising campaign starting with the first week
in January, 1921. Newspapers of large circula-
tion and drawing power in twenty-six of the
part in the unusual publicity which will be given
Fred Fisher numbers. The songs used in the
campaign have been selected with great care
and are of proven merit. In addition to the
newspaper ads in the cities of the various dealers,
those of the trade taking part in the campaign
will be forwarded elaborate cut-outs, window
fliers, title pages, show cards and other attractive
dealer helps. The whole involves a tremendous
appropriation, and every avenue of publicity will
be covered in some form or other. Miss Irene
Lipkin, the advertising manager of the company,
has spent many weeks in perfecting the plans.
There will be three prizes offered to the dealers
for the best window displays, the first prize of
which will be one hundred dollars, the second
prize fifty dollars, and the third prize twenty-
five dollars. The prizes will be rendered on the
attractiveness of the display and not on its size.
Photographs, however, must be submitted not
later than March 1.
W. C. HANDY ON WESTERN TRIP
Miss Irene Lipkin
largest cities in the United States are to be used
in this publicity drive. A series of advertise-
ments covering the campaign is now being pre-
pared and a supplementary campaign, in order
to make this publicity a success, has been ar-
ranged.
It is proposed that every sheet music dealer
in the United States will co-operate and take
W. C. Handy, of the Pace & Handy Music
Co., Inc., returned last week from a two months'
Western trip, during which he made Chicago
his headquarters. His firm will shortly release
a new number entitled "Loveless Love," carry-
ing a most modern lyric and a melody that, to
say the least, is unique.
Waltz Ballad Success
Special Price 15 cents
STARTING VERY BIG!
Chicago
McKinley Music Co.
NewYork
Future scanning projects are planned by the International Arcade Museum Library (IAML).