Music Trade Review
Issue: 1920 Vol. 70 N. 9 - Page 62
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62
THE
MUSIC TRADE
REVIEW
FEBRUARY 28,
1920
CONDUCTED BY V. D. WALSH
BOSTON PUBLISHERS
HOLD ANNUAL DINNER
Just Watch It Grow!
James A. Smith Elected President of Boston
Music Publishers' Association—George W.
Pound Makes Address—Interesting Program
BOSTON, MASS., February 18.—The annual meet-
ing and dinner of the Boston Music Publishers'
Association was held this evening at the Parker
House and there was special interest in the oc-
casion by reason of the presence of George W.
Pound, counsel of the Music Industries Cham-
ber of Commerce, who came to address the
gathering. The meeting had been so well ad-
Words by
Music by
vertised that there was a large number of mem-
WILLIAM LE BARON
VICTOR JACOBI
bers present, as well as several prominent music
dealers from New England. President Harry
B. Crosby was on the Pacific Coast and a letter
was read from him, dated from Spokane, Wash.,
conveying his best wishes to the Association
and thanking the members for their co-operation
during his term of office.
The election of officers resulted as follows: Music Dealers Too Often Look to Publishers to Pay Part of the Expense of Local Advertising
James A. Smith, of the Oliver Ditson Co., presi-
Campaigns, When in Reality the Dealer Receives the Major Part of the Benefit Therefrom
dent; Ernest R. Voight, of the Boston Music
Co., vice-president, and W. Deane Preston, Jr.,
From time to time dealers in various parts ation for dealer publicity in the various trade
B. F. Wood Co., secretary.
of the country decide to make a splurge in their centers is not what could be termed good busi-
Messrs. Woodman, Small and Stevens were local papers in advertising sheet music and ness, inasmuch as publicity in a national way
named a committee to draft resolutions on the music books, often linking these up with their on the part of the publishers is quite expensive
death of Louis C. Elson, one of Boston's lead- other departments. In recent months it has and should, the publishers think, fulfill their
ing musical critics, lecturers and teachers, for a been quite the common thing for some of these obligations.
The publishers in such cases are placed in an
long time one of the faculty of the New Eng- dealers to request music publishers to pay for
land Conservatory of Music. Mr. Elson, who some part of the advertising cost, giving some unenviable position. They are only too glad to
died suddenly last Saturday, was widely known space, of course, to the publisher's song or do something for the dealer, but when these
demands come in from so many localities it is
to the members of the Association, whose guest songs.
he had been on several occasions. He was a
Originally this form of advertising was en- hard for the publisher to decide the merits of
man of kindly judgment in all he wrote and couraged by the publishers, inasmuch as they each individual case. The appropriation the
his advice was frequently sought by aspiring thought that, where a dealer showed exceptional dealer asks of each publisher is never a large
musicians. For many years Mr. Elson had been progressiveness or was endeavoring to use up- amount, but when, say. two hundred dealers
to-date merchandising methods, he should have throughout the country once or twice a year
the musical critic of the Boston Advertiser.
Mr. Pound's address was on "Music the Es- all the co-operation that it was reasonably pos- make a request of this sort the total mounts up
to quite a figure.
sential, or the Heart of America in Music," which sible to give him.
The publishers also claim that invariably this
Of late, however, the demands upon the pub-
he has delivered before many organizations to
the great benefit of communities. Mr. Pound lishers for these contributions have become so sort of publicity is lost motion as far as they
got a cordial reception and he was listened to .frequent that the publishers have felt it neces- are concerned and that the additional sales
with close attention throughout, and his re- sary to call a halt through the medium of their created by such publicity are not sufficient to
cover the costs. They feel it would be far
association.
marks won deserved applause.
As a matter of fact the dealers, in exceptional better for them to pay for a portion of a smaller
The musical portion of the program, for
which Clarence A. Woodman was toastmaster, cases, may be justified in asking the publishers' ad in the local dealer's paper, giving publicity
consisted of selections by members of the Foot- co-operation in advertising, but, ordinarily, it is to one or several of their works. In this way
light Orchestra, who were heard in numbers not good business on the part of the publishers, their selections would be featured and it might
by C. W. Cadman, C. W. Lemont, Chas. F. who, of course, have their own methods of ex- be possible that the expense would justify it-
Manney and Homer Grunn; vocal selections by ploiting their works. This they do in a large self. However, it is thought that this would
Herbert Smith, who sang pieces by John Dens- way and there is hardly a number that justifies not appeal to the dealer, but the same argu-
more, Buzzi-Peccia, George Vieh and Gustave publicity that does not receive all the advertis- ments that the latter would use to show that it
Ferrari; and violin selections by Chas. E. Grif- ing and other exploitation that its merit war- would not be good policy on his part could be
used by the publisher to show that the sort of
fith, Jr., who used numbers by Brahms, Francis rants.
publicity in which he is asked to co-operate was
To
add,
then,
in
addition,
an
extra
appropri-
MacMullen and David Hochstein.
CHAPPELL & CO., LTD., New York, London, Toronto, Melbourne
WHO SHOULD PAY THE COST OE LOCAL ADVERTISING?
SELLERS
SONG ONE-STEP
£D
LYRIC
BY
BENNY DAVIS
MELO0Y
BY
BETTER/TYPE
„
A WALTZ OF RARE
AND HAUNTING C
^OMEBOD/^
CEORC^UTTLE
J.STANLEY
MORGAN
PRICE 18 CENTS
^RICHMOND PUBLISHER/
145WE3T45ST-. NEWTORKCITY •
MZJfaJHUa*^^
n
wra
^RICHMOND PUBLISHER,
RICHMOND PUBLISHER
145 WEST 45™ ST.. NEWWJRK a n
1+5 W E 5 T 4 V ST. NEW YORKCITY
62
THE
MUSIC TRADE
REVIEW
FEBRUARY 28,
1920
CONDUCTED BY V. D. WALSH
BOSTON PUBLISHERS
HOLD ANNUAL DINNER
Just Watch It Grow!
James A. Smith Elected President of Boston
Music Publishers' Association—George W.
Pound Makes Address—Interesting Program
BOSTON, MASS., February 18.—The annual meet-
ing and dinner of the Boston Music Publishers'
Association was held this evening at the Parker
House and there was special interest in the oc-
casion by reason of the presence of George W.
Pound, counsel of the Music Industries Cham-
ber of Commerce, who came to address the
gathering. The meeting had been so well ad-
Words by
Music by
vertised that there was a large number of mem-
WILLIAM LE BARON
VICTOR JACOBI
bers present, as well as several prominent music
dealers from New England. President Harry
B. Crosby was on the Pacific Coast and a letter
was read from him, dated from Spokane, Wash.,
conveying his best wishes to the Association
and thanking the members for their co-operation
during his term of office.
The election of officers resulted as follows: Music Dealers Too Often Look to Publishers to Pay Part of the Expense of Local Advertising
James A. Smith, of the Oliver Ditson Co., presi-
Campaigns, When in Reality the Dealer Receives the Major Part of the Benefit Therefrom
dent; Ernest R. Voight, of the Boston Music
Co., vice-president, and W. Deane Preston, Jr.,
From time to time dealers in various parts ation for dealer publicity in the various trade
B. F. Wood Co., secretary.
of the country decide to make a splurge in their centers is not what could be termed good busi-
Messrs. Woodman, Small and Stevens were local papers in advertising sheet music and ness, inasmuch as publicity in a national way
named a committee to draft resolutions on the music books, often linking these up with their on the part of the publishers is quite expensive
death of Louis C. Elson, one of Boston's lead- other departments. In recent months it has and should, the publishers think, fulfill their
ing musical critics, lecturers and teachers, for a been quite the common thing for some of these obligations.
The publishers in such cases are placed in an
long time one of the faculty of the New Eng- dealers to request music publishers to pay for
land Conservatory of Music. Mr. Elson, who some part of the advertising cost, giving some unenviable position. They are only too glad to
died suddenly last Saturday, was widely known space, of course, to the publisher's song or do something for the dealer, but when these
demands come in from so many localities it is
to the members of the Association, whose guest songs.
he had been on several occasions. He was a
Originally this form of advertising was en- hard for the publisher to decide the merits of
man of kindly judgment in all he wrote and couraged by the publishers, inasmuch as they each individual case. The appropriation the
his advice was frequently sought by aspiring thought that, where a dealer showed exceptional dealer asks of each publisher is never a large
musicians. For many years Mr. Elson had been progressiveness or was endeavoring to use up- amount, but when, say. two hundred dealers
to-date merchandising methods, he should have throughout the country once or twice a year
the musical critic of the Boston Advertiser.
Mr. Pound's address was on "Music the Es- all the co-operation that it was reasonably pos- make a request of this sort the total mounts up
to quite a figure.
sential, or the Heart of America in Music," which sible to give him.
The publishers also claim that invariably this
Of late, however, the demands upon the pub-
he has delivered before many organizations to
the great benefit of communities. Mr. Pound lishers for these contributions have become so sort of publicity is lost motion as far as they
got a cordial reception and he was listened to .frequent that the publishers have felt it neces- are concerned and that the additional sales
with close attention throughout, and his re- sary to call a halt through the medium of their created by such publicity are not sufficient to
cover the costs. They feel it would be far
association.
marks won deserved applause.
As a matter of fact the dealers, in exceptional better for them to pay for a portion of a smaller
The musical portion of the program, for
which Clarence A. Woodman was toastmaster, cases, may be justified in asking the publishers' ad in the local dealer's paper, giving publicity
consisted of selections by members of the Foot- co-operation in advertising, but, ordinarily, it is to one or several of their works. In this way
light Orchestra, who were heard in numbers not good business on the part of the publishers, their selections would be featured and it might
by C. W. Cadman, C. W. Lemont, Chas. F. who, of course, have their own methods of ex- be possible that the expense would justify it-
Manney and Homer Grunn; vocal selections by ploiting their works. This they do in a large self. However, it is thought that this would
Herbert Smith, who sang pieces by John Dens- way and there is hardly a number that justifies not appeal to the dealer, but the same argu-
more, Buzzi-Peccia, George Vieh and Gustave publicity that does not receive all the advertis- ments that the latter would use to show that it
Ferrari; and violin selections by Chas. E. Grif- ing and other exploitation that its merit war- would not be good policy on his part could be
used by the publisher to show that the sort of
fith, Jr., who used numbers by Brahms, Francis rants.
publicity in which he is asked to co-operate was
To
add,
then,
in
addition,
an
extra
appropri-
MacMullen and David Hochstein.
CHAPPELL & CO., LTD., New York, London, Toronto, Melbourne
WHO SHOULD PAY THE COST OE LOCAL ADVERTISING?
SELLERS
SONG ONE-STEP
£D
LYRIC
BY
BENNY DAVIS
MELO0Y
BY
BETTER/TYPE
„
A WALTZ OF RARE
AND HAUNTING C
^OMEBOD/^
CEORC^UTTLE
J.STANLEY
MORGAN
PRICE 18 CENTS
^RICHMOND PUBLISHER/
145WE3T45ST-. NEWTORKCITY •
MZJfaJHUa*^^
n
wra
^RICHMOND PUBLISHER,
RICHMOND PUBLISHER
145 WEST 45™ ST.. NEWWJRK a n
1+5 W E 5 T 4 V ST. NEW YORKCITY
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