Music Trade Review
Issue: 1920 Vol. 70 N. 6 - Page 160
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158
THE MUSIC TRADE REVIEW
FEBRUARY 7,
1920
MUSIC AS SUBSTITUTE FOR LIOUOR
Arthur A. Penn Declares That Money That
Formerly Went for the Cocktail May Now
Be Used to Purchase Music to Provide the
Same Exhilarating and Joyful Effect
In the music section of the New York
Globe last Saturday Arthur A. Penn, once well-
known composer and music publisher and now
connected with the recording department of one
of the prominent phonograph companies, said
in an article, on "Music as a Substitute for
Liquor:"
"Adopting the irreverent attitude of the press
generally toward the Demon Rum, I had almost
written 'booze' in place of 'liquor' in the head-
line.
But somehow the juxtaposition of
'music' and 'booze' offends my delicate suscep-
tibilities, and I prefer 'liquor.' I prefer it so
much that the actual advent of prohibition
seems to have had the effect of making the very
music of life itself toneless and discordant.
There is no longer the same exhilaration as 1
make my notes, while skipping from bar to
bar, on manuscript music paper.
"But a true appreciation of music should
surely induce a philosophical view of life and
things in general. Wherefore, it behooves a
respectable composer—if such a combination of
adjective and substantive be permissible—to
take stock of the situation. The best way to
be philosophical, I have found, is to count up
the immediate possibilities of material profits.
The greater the prospects of material returns
the more profound the philosophy of life that
permeates one's being.
"Very well. How will prohibition affect
music? The answer is already indicated. An
abnormal demand, far in excess of the presently
available supply, exists for mechanical devices
that serve up music in one form or another.
The appetizing cocktail is gone, but not for-
gotten. In its place a three-minute jazz record
on the phonograph will be found to induce such
an empty feeling that the listener's appetite
for the ensuing meal becomes extremely vora-
cious indeed.
"The soothing liquor being banned, coffee
and canned music will be found an admirable
combination.
For those to whom alcohol
proved an irritant there are many ways of
providing a satisfactory musical substitute. The
tired business man whose soul feeds on jazz
can be driven to the verge of almost hopeless
MeKINLEY MUSIC CO.'S
New Hit Ballad
18 Cents
BOW-WOW
By WHEELER WADSWOBTH
WOW! what -a song! Instrumental, too. Five phonograph firms have already recorded it. Director
Busoni, of Delinonico's, plays it to encores. Tells a clever story of "puppy love." "Bow-Wow" is a
"howling" success.
S A L L Y SINGAPOO SAMOA
SHAME ON YOU
Has all the "key" of success of
"Mickey" and tne punch or "peg"
of "Peggy." By the same com-
poser, too. Don't forget it—GET
IT!—now, while It's brand new.
"Made in California."
By MAUDE FULTON, author of "The Brat."
and NEIL MORET, famous composer
Receiving greatest orders and re-orders in
the history of the firm. "Sing 'SINGAPOO' "
is getting to be a mighty popular slogan
these days. Exceptionally melodious music:
charming words.
Five-color art title on
pebble finish paper.
Sells on sight and
"sound."
DANIELS & WILSON, INC.
irritancy by a forced attendance at a recital
of chamber music instead.
"But, after all, it is of stimulation that we
think first when we hark back to the topic of
alcoholic indulgence. We have the inalienable
right to demand some satisfactory substitute
that will soothe the senses, charm the fancy,
paint drab existence in seemingly rosier hues.
The red wine and the golden highball being
no longer on the program, what is there of equal
potency to take their place?
"Personally, I can give you no prescription
more agreeable, more efficacious, and more ut-
terly satisfying than to listen to the music I
have myself written, much of which, for some
reason or other, has been published and is
purchasable at a moderate price at any place
where music is sold.
"The prospect of comparing the number of
copies of these superb compositions sold with
the total number of cocktails alone formerly dis-
pensed over the bars of this salvaged nation is
enough to restore equanimity in the breast of
one who may have fancied 'personal liberty' to
have been most cruelly trespassed upon. Why,
I ask, should anyone bother about the inability
to purchase a cocktail when the same money
will buy at least one of my songs and produce
exactly the same effect?"
Grant Clarke and Walter Donaldson have
closed negotiations with Irving Berlin, Inc., and
have contracted for their exclusive services.
These two writers are collaborating on a num-
ber of new songs to be issued shortly.
"WHEN YOU'RE LONELY"
A Big HIT From the House of FIFER
Get Your Copies Now, 7c.
ADVANCE ORDERS NOW
BEING TAKEN FOR
"HUSH-A-BYE LAND"
A BEAUTIFUL NEW 30c. NUMBER
WONDERFUL TITLE PAGE
INTRODUCTORY PRICE, 1 5 c
Many Dealers are already in line
on our
PROFIT-SHARING PLAN
ASK ABOUT IT IF YOU WANT TO
KEEP YOUR CASH REGISTER BUSY
TAXICABS ARE DANGEROUS
Miss Anolou Burns and Miss Madeline Shep-
ard, who are said to be song writers, while
riding in a taxicab were suddenly pitched from
the machine. After receiving medical attention
both the young ladies were able to resume their
journey.
C. ARTHUR FIFER MUSIC CO.
QUINCY, ILLINOIS
IN THE AFTERGLOW r
THE SENSATIONAL SONG SUCCESS
OF THE YEAR
"If You Would Care
For a Lonely Heart"
"You Know"
"My Castles In the Air
Are Tumbling Down"
"Valse Gloria"
"Sunshine Rose"
"Girl of My Dreams"
"Buddy"
" Drifting "
"Dream Waltz"
"Rippling Waters"
—*———••
MiKiM.n Mi Mr G i
SAN FRANCISCO
New York Office
145 West 45th St.
CLARKE AND DONALDSON CLOSE DEAL
The Words by J. WILL CALLAHAN
The Music by FRANK H. GREY
"Dear Heart"
HAROLD GFRCWT
By WESL.YN and MORET
Better than "Hawaiian Dreams."
A "soothing south sea of sym-
phony," whose gentle waves of
melody fairly carry you off to
Samoa. Another of our "Golden
Songs from the Golden West."
Need We Say More ?
Once.dear.we ttood In U n
Re4
af. ter.glow,
In the
huah
were your cheeki In the
af. ter.glcm,
Bui,a ' la*,
toys
Yet
'
alter-glow
That one
for
me
mo - ment left to
of the twl • llfht
Llkt th»
that w u back
nov
there'll be
In the
are far
«l
- wtyt
the
D7
Copyrighted, 1919, by Hinds, Hayden & Eldredge, Inc.
f . H £ N f i
C. C. CHURCH AND COMPANY
Hartford
New.York
London
Paris
Sydney
HINDS, HAYDEN & ELDREDGE, Inc.
11 UNION SQUARE
m YORK CITY
158
THE MUSIC TRADE REVIEW
FEBRUARY 7,
1920
MUSIC AS SUBSTITUTE FOR LIOUOR
Arthur A. Penn Declares That Money That
Formerly Went for the Cocktail May Now
Be Used to Purchase Music to Provide the
Same Exhilarating and Joyful Effect
In the music section of the New York
Globe last Saturday Arthur A. Penn, once well-
known composer and music publisher and now
connected with the recording department of one
of the prominent phonograph companies, said
in an article, on "Music as a Substitute for
Liquor:"
"Adopting the irreverent attitude of the press
generally toward the Demon Rum, I had almost
written 'booze' in place of 'liquor' in the head-
line.
But somehow the juxtaposition of
'music' and 'booze' offends my delicate suscep-
tibilities, and I prefer 'liquor.' I prefer it so
much that the actual advent of prohibition
seems to have had the effect of making the very
music of life itself toneless and discordant.
There is no longer the same exhilaration as 1
make my notes, while skipping from bar to
bar, on manuscript music paper.
"But a true appreciation of music should
surely induce a philosophical view of life and
things in general. Wherefore, it behooves a
respectable composer—if such a combination of
adjective and substantive be permissible—to
take stock of the situation. The best way to
be philosophical, I have found, is to count up
the immediate possibilities of material profits.
The greater the prospects of material returns
the more profound the philosophy of life that
permeates one's being.
"Very well. How will prohibition affect
music? The answer is already indicated. An
abnormal demand, far in excess of the presently
available supply, exists for mechanical devices
that serve up music in one form or another.
The appetizing cocktail is gone, but not for-
gotten. In its place a three-minute jazz record
on the phonograph will be found to induce such
an empty feeling that the listener's appetite
for the ensuing meal becomes extremely vora-
cious indeed.
"The soothing liquor being banned, coffee
and canned music will be found an admirable
combination.
For those to whom alcohol
proved an irritant there are many ways of
providing a satisfactory musical substitute. The
tired business man whose soul feeds on jazz
can be driven to the verge of almost hopeless
MeKINLEY MUSIC CO.'S
New Hit Ballad
18 Cents
BOW-WOW
By WHEELER WADSWOBTH
WOW! what -a song! Instrumental, too. Five phonograph firms have already recorded it. Director
Busoni, of Delinonico's, plays it to encores. Tells a clever story of "puppy love." "Bow-Wow" is a
"howling" success.
S A L L Y SINGAPOO SAMOA
SHAME ON YOU
Has all the "key" of success of
"Mickey" and tne punch or "peg"
of "Peggy." By the same com-
poser, too. Don't forget it—GET
IT!—now, while It's brand new.
"Made in California."
By MAUDE FULTON, author of "The Brat."
and NEIL MORET, famous composer
Receiving greatest orders and re-orders in
the history of the firm. "Sing 'SINGAPOO' "
is getting to be a mighty popular slogan
these days. Exceptionally melodious music:
charming words.
Five-color art title on
pebble finish paper.
Sells on sight and
"sound."
DANIELS & WILSON, INC.
irritancy by a forced attendance at a recital
of chamber music instead.
"But, after all, it is of stimulation that we
think first when we hark back to the topic of
alcoholic indulgence. We have the inalienable
right to demand some satisfactory substitute
that will soothe the senses, charm the fancy,
paint drab existence in seemingly rosier hues.
The red wine and the golden highball being
no longer on the program, what is there of equal
potency to take their place?
"Personally, I can give you no prescription
more agreeable, more efficacious, and more ut-
terly satisfying than to listen to the music I
have myself written, much of which, for some
reason or other, has been published and is
purchasable at a moderate price at any place
where music is sold.
"The prospect of comparing the number of
copies of these superb compositions sold with
the total number of cocktails alone formerly dis-
pensed over the bars of this salvaged nation is
enough to restore equanimity in the breast of
one who may have fancied 'personal liberty' to
have been most cruelly trespassed upon. Why,
I ask, should anyone bother about the inability
to purchase a cocktail when the same money
will buy at least one of my songs and produce
exactly the same effect?"
Grant Clarke and Walter Donaldson have
closed negotiations with Irving Berlin, Inc., and
have contracted for their exclusive services.
These two writers are collaborating on a num-
ber of new songs to be issued shortly.
"WHEN YOU'RE LONELY"
A Big HIT From the House of FIFER
Get Your Copies Now, 7c.
ADVANCE ORDERS NOW
BEING TAKEN FOR
"HUSH-A-BYE LAND"
A BEAUTIFUL NEW 30c. NUMBER
WONDERFUL TITLE PAGE
INTRODUCTORY PRICE, 1 5 c
Many Dealers are already in line
on our
PROFIT-SHARING PLAN
ASK ABOUT IT IF YOU WANT TO
KEEP YOUR CASH REGISTER BUSY
TAXICABS ARE DANGEROUS
Miss Anolou Burns and Miss Madeline Shep-
ard, who are said to be song writers, while
riding in a taxicab were suddenly pitched from
the machine. After receiving medical attention
both the young ladies were able to resume their
journey.
C. ARTHUR FIFER MUSIC CO.
QUINCY, ILLINOIS
IN THE AFTERGLOW r
THE SENSATIONAL SONG SUCCESS
OF THE YEAR
"If You Would Care
For a Lonely Heart"
"You Know"
"My Castles In the Air
Are Tumbling Down"
"Valse Gloria"
"Sunshine Rose"
"Girl of My Dreams"
"Buddy"
" Drifting "
"Dream Waltz"
"Rippling Waters"
—*———••
MiKiM.n Mi Mr G i
SAN FRANCISCO
New York Office
145 West 45th St.
CLARKE AND DONALDSON CLOSE DEAL
The Words by J. WILL CALLAHAN
The Music by FRANK H. GREY
"Dear Heart"
HAROLD GFRCWT
By WESL.YN and MORET
Better than "Hawaiian Dreams."
A "soothing south sea of sym-
phony," whose gentle waves of
melody fairly carry you off to
Samoa. Another of our "Golden
Songs from the Golden West."
Need We Say More ?
Once.dear.we ttood In U n
Re4
af. ter.glow,
In the
huah
were your cheeki In the
af. ter.glcm,
Bui,a ' la*,
toys
Yet
'
alter-glow
That one
for
me
mo - ment left to
of the twl • llfht
Llkt th»
that w u back
nov
there'll be
In the
are far
«l
- wtyt
the
D7
Copyrighted, 1919, by Hinds, Hayden & Eldredge, Inc.
f . H £ N f i
C. C. CHURCH AND COMPANY
Hartford
New.York
London
Paris
Sydney
HINDS, HAYDEN & ELDREDGE, Inc.
11 UNION SQUARE
m YORK CITY
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