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Music Trade Review

Issue: 1920 Vol. 70 N. 26 - Page 8

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
STANDARD PNEUMATIC ACTION[ CO. OPENS NEW PLANT
Steadily Increasing Demand for Standard Player Actions Necessitates the Opening of an Addi-
tional Factory Building With Over 50,000 Square. Feet of Floor Space
Among the important announcements of the
week is that of the opening of the new Fifty-
fifth street branch, Factory B, of the Standard
Pneumatic Action Co., New York City. The
new building is a big, businesslike looking
factory, with live floors (54,792 square feet) of
light, airy floor space. "Plenty of room to build
many more Standard actions," so the Standard
workmen say.
Commenting on the new acquisition, A. W.
Johnston, vice-president of the Standard Pneu-
matic Action Co., said to a Review representa-
tive this week: "With the increased production
i which will result from this new factory, we hope
to keep astride of the steadily increasing demand
for Standard actions. During the past few
months we have had a great many requests from
dealers who have asked: 'Why don't you enlarge
the size of your factory, so that you can supply
more actions?' Our answer to this query is the
announcement of our new factory.
"Of course, it is impossible to move into a fac-
tory and have results show at once in increased
production. The trade will not commence to
feel the benefits of the new factory until late
Summer or early Fall. But you may rest as-
sured that we are straining every effort to get
the plant in running order as soon as possible.
Some of our friends have become so impatient
Raiting for this announcement that they have
almost come to believe that we have stopped
production. Here are a few figures which tell
an interesting story: 18,700 actions manufac-
tured during the first six months of this year—
i'ow working on a basis of 40,000 actions a year
and increasing production steadily. You will
see from these figures that we have not been
asleep or unmindful of our obligations to the
tiade."
Mr. Johnston, in continuing, also said that he
considered that the outlook for the fall business
is excellent. To substantiate this statement he
quoted from Secretary of the Treasury Hous-
ton's report, which throws a very interesting
sidelight on the prosperity of our country and
the reasons why we may expect a flourishing
summer and fall business. To quote the report:
"Expenditures on luxuries alone for this year
JUNE 26, 1920
of life? Music is now considered a necessity.
Judging from this statement, the outlook for
continued prosperity is excellent. Mr. John-
ston also called attention to the remarks of Ernest
Urchs, of Steinway & Sons, on prohibition's
effect on business. Mr. Urchs said: "I am, and
always have been, opposed to prohibition. But,
to give the devil his due, prohibition is helping
music and the music industry. The saloon has
gone and in their search for recreation formerly
ARRANGING FOR THE PLAYER=PIANO
{Continued from page 5)
known as "Appassionato," the peculiarly serious
ejfife'ct of the passage is due to the harmonic
structure and is mainly effected by the de-
liberately low position of the chords.
It will be observed that while these bars do
not show a definitely enunciated melody, they
strongly suggest one by sheer progression of
the harmonies. I might add, as a final note on
the subject, that I have collected, tabulated and
analyzed about one thousand different examples
New Standard Pneumatic Action Co. Factory on West Fifty-fifth Street, New York
of effective contrast and color for the player-
piano. This' will give some idea of the size of will exceed twenty billion dollars." If the Treas- found in the bar-room men are turning more
the subject.
i;ry Department estimates that over twenty bil- to music. Money once spent for liquor is now
. We now pass to the consideration of style as lion dollars shall be spent on luxuries, how spent in part for music and musical instru-
much money shall be spent for the necessities ments."
tjle subject of our next article.
The New
LEABARJAN
Music Roll Perforator does not interfere with the sal?
of music rolls, but supplies the missing link to the player-
piano and the great library of music untouched by roll
manufacturers. The Leabarjan Perforator is the dealer's
friend and opens a new field for the player-piano.
Write for details and be convinced.
The Leabarjan Mfg. Company
Model No. 5
Hamilton
Ohio

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