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THE
JUNE 19, 1920
NEW VICTOR APPOINTMENTS PLEASE
Promotion of John S. Macdonald and Edward J.
Dingley Gratifying to the Trade—Both Long
Connected with Victor Co. Activities
The announcement by the Victor Talking Ma-
chine Co. of the appointment of John S. Mac-
donald as sales manager, with general super-
vision over all divisions of the selling depart-
ment, and of Edward J. Dingley, as assistant
MUSIC
TRADE
REVIEW
77
makeup of the monthly bulletin and the choice
of the selections to be listed, a distinctly im-
portant work involving a thorough understand-
ing of the status of the popular music of the
day, as well as of retail trade conditions. He
has been a close student of the copyright laws,
and has carried on negotiations for the Victor
Co. with the music publishers.
Mr. Dingley likewise needs no introduction
to the trade. He has had partial, or entire
charge of handling all orders both for records
io double
Vourlneome
Edward J. Dingley
John S. Macdonald
sales manager, has been received with much sat-
isfaction by Victor wholesalers and dealers to
the majority of whom both appointees are well
known.
Mr. Macdonald, who spent his early business
life in Detroit, has been an influential member
of the Victor laboratory staff for about sixteen
years, and for the past ten years has been in
charge of the New York laboratory where he
has been responsible for engaging all popular
talent including orchestras and similar organiza-
tions. He has also been charged with the
and machines for close to fourteen years. In
carrying on this work he has had not only to
look after the distribution of the product, but
has been charged with maintaining factory
schedules on a basis to meet market conditions.
He has also had general supervision of traffic
matters.
B. A. Aldridge, long connected with the Victor
organization, has been appointed to succeed Mr.
Dingley as head of the machine order depart-
ment, and E. T. King will succeed Mr. Mac-
donald as manager of the New York laboratory.
GALLI=CURCI OPENS RICHARDSON'S
EDISON PRODUCTION AT HIGH MARK
Unusual Los Angeles Talking Machine Estab-
lishment Has Elaborate Opening Exercises
Laboratories
Announce Biggest
Reached for June
Output Yet
Los ANGELES, CAL., June 14.—One of the nota-
ble events of the past month was the opening of
the new store of Richardson's, Inc., at 727 West
Seventh street. Mme. Galli-Curci was the guest
of honor for the occasion and formally opened
the new establishment. The ceremony was
most effective and elaborate. A guard of honor
composed of twelve cadets from the Page Mili-
tary Academy attended her and conducted her
to the store where the key was presented to
her. As soon as she had opened the door she
signed her named in the distinguished visitors'
book and added a message of good luck. Mme.
Galli-Curci was delighted with the unusual and
It is announced that Re-Creation production
at the Edison laboratories has reached the high-
est point since April, 1919, and that June will
see by far the largest output in the history of
the business. New equipment recently installed
promises to facilitate the output of catalog num-
bers, as well as increase the rate of production
of new numbers. .
Recognition of Edison Re-Creation by per-
sons of a high degree of musical culture is re-
flected in the constantly growing demand for
classical and operatic selections. It is stated at
the Edison laboratories, however, that there
will be no dearth of popular ballads and dance
numbers, despite the tremendous strain on pro-
duction facilities.
1 i 1 1
ALYSWORTH=WILSON WEDDING
Daughter of General Manager of Thomas A.
Edison, Inc., Marries Walter S. Alysworth
> ^^
w
H
IB
Interior, Showing Mme. Galli-Curci on Stairs
attractive arrangement of the new store and in
the accompanying picture she is shown standing
on the stairs at the right. On account of the
great crowd of people collected in front of the
building she was obliged to leave by the rear
door and was greatly amused by the incident.
Notice has been filed of the dissolution of the
Aolo Musical Cabinet Co., New York.
Miss Helen Julia Wilson, daughter of Mr. and
Mrs. Carl H. Wilson, vice-president and general
manager of Thomas A. Edison, Inc., was mar-
ried in East Orange, N. J., on June 10 to Walter
Sanger Alysworth, who is also connected with
the Edison laboratories. The groom's father,
the late Jonas Walter Alysworth,. was asso-
ciated with Thomas A. Edison for many years in
the capacity of chief chemist and was also an
inventor of considerable note. The wedding was
followed by a brilliant reception at the Essex
County Country Club, at which were preseVi
a number of officials of the Edison laboratories.
and the proposition could be proved
sound from every angle> you wouldn't
hesitate, would you? Of course not,
but do you realize that a talking machine
department can be made to provide '
sufficient revenue to take care of the
overhead on your entire establishment ?
Thousands of other retail music mer-
chants have proved the above made
statement true and thousands of retail
music merchants have looked to T h e
Talking Machine World for guidance
in the matter of selecting the make of
talking machines they would handle, the
way they would map out their talking
machine department, etc. ;•,. '^ :;i
T h e Talking Machine World is the
oldest and largest trade journal in the
world devoted exclusively to the talking
machine industry. N o w running over
250 pages per issue.
Some book, eh? Yes, and some encycb'
pedia of the kind of information that
will positively double your income.
Don't miss your chance.
coupon now.
|
Send in the
TALKING' MACHINE WORLP, V.^
373 F o u r t h A v e . , N e w York City.
*
'[••
Please enter my subscription for one year. I want to
learn how to double my income via a talking machine
department. Bill me $2 at your convenience to cover
cost of same.
Name
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