Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
The words
"Matchless Milton"
have a new significance
W
HEN we first applied the word "matchless" to
the MILTON we had more especially in mind
adding a descriptive word which would fittingly
describe the character of our instruments.
We felt at the time that the MILTON was "matchless"
in tone, finish, case designs and general all 'round sala-
bility, at its price, and this condition still prevails, only to
a greater degree.
But the word "matchless" now takes on a deeper signifi-
cance in connection with the MILTON.
Today the MILTON, considered as a line, is "matchless"
in its manifold advantages to the dealer as a line with
which he can conduct an unusually profitable 'business.
Its prices are well placed midway between the upper and
lower level of retail prices. They are prices at which the
dealer can now secure a large and profitable business.
Taking into account the unusual high quality and char-
acter of the MILTON instruments their present prices do
not reflect the many advances that have been forced upon
the piano trade as do the lines that are higher in price or
lower in quality.
Hence, the Matchless Milton has now a wider selling and
more profitable significance. For it is a line with which
the dealer can readily procure a large and paying business.
MILTON PIANO COMPANY
JOHN H. PARNHAM, President
542 West 36th Street
New York
JUNE 12,
1920