Music Trade Review

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THE MUSIC TRADE
JUNE 5, 1920
57
REVIEW
AEOLIAN CO. PREPARES WINDOW DISPLAY FOR DEALERS
The Aeolian Co. has just had prepared for
the use of Vocalion dealers a most attractive
window display, heavily lithographed, and de-
signed to fit around the various styles of Vo-
fully designed, and represents an allegorical
treatment of the various forms of music, operas,
sacred, concert and dance music, etc.
Photographs of the display in black and white
Handsomely Prepared Aeolian-Vocalion Window
calions and to hold at the extreme end two of are being sent to Vocalion dealers for filing in
the latest Vocalion records. The display, which their dealers' service book, and the complete
is in two sections, one section to be placed displays will shortly be ready for delivery in
at each side of the machine, has been most care- quantities.
NEW VICTOR DISTRIBUTING HOUSE
Ohio Talking Machine Co. Will Open Up at
427-29 West Fourth Street, Cincinnati, June 1
—Prominent Men With This Organization
CINCINNATI, O., May 29.—The new Victor dis-
tributing organization to be located in this city
has been completed, under the name of the Ohio
Talking Machine Co., as was announced in last
month's Review, with headquarters at 427-429
West Fourth street, and on or about June 1
the company will begin to supply Victor goods
to dealers in this section of the country. Of-
ficers of the new company have been elected
as follows: President, W. T. Haddon; vice-
president, A. H. Bates; secretary, C. H. North;
treasurer, C. A. Dougherty.
Mr. Dougherty has been for many years con-
nected with the accounting department of the
Victor Talking Machine Co. and m this new
connection as financial administrator in the
Cincinnati distributing organization his knowl-
edge of modern accounting methods will be of
will at all times be at the service of the dealer
to enable him to intelligently buy and efficiently
sell Victor records. As has been stated before
in these columns, all of the officers connected
with the company have-had an extensive Victor
training and it is their purpose to organize a
trade service department which will be qualified
unusually in that direction.
Mr. Bates, who has figured as a Victor
traveler and later as manager of Waiiamakor's
talking machine department in Philadelphia, is
an expert in store management. Mr. Dougherty
contributes to the company his knowledge of
store accounting and retail financing as par-
ticularly applied to the talking machine business,
and Mr. Conaty, as record expert in record or-
dering, record filing systems, and record mer-
chandising, will give his services in that con-
nection.
The personnel of this new distributing organ-
ization is unusual in that all of the members
are men who have given practically all of their
business lives to the talking machine business,
which is another indication that there has been
rounded out a generation of men who have
specialized only in this industry.
TALKING MACHINE HELPS CUPID
Playing of Plaintive Record Causes Divorced
Couple to Make Up and Remarry
C. A. Dougherty
J. J. Conaty
great value, not only to his company, but to
Victor dealers in that section.
James J. Conaty, whose fourteen years' ex-
perience in the record ordering department of
the Victor Co. qualifies him as an expert on
records, will have charge of record ordering and
merchandising for the new organization.
The Ohio Talking Machine Co., in acquiring
the services of Mr. Conaty, has succeeded in
carrying out its policy of making available to
Victor dealers a man whose experience and
knowledge in the comparative selling value of
records is national, so that competent assistance
A story comes from St. Louis to the effect
that a combination of a talking machine and the
record of a popular song has proven instru-
mental in smoothing out a marital tangle in that
city. A St. Louis physician and his wife were
divorced last Fall and the custody of the chil-
dren was given to the father, with the proviso
that the mother should see them at regular in-
tervals. While the mother was visiting the chil-
dren in a music store, of which the father was
part owner, the latter came in, and his partner
conceived the idea of trying a little music to
bring the couple together. The partner started
the record of "I Know What It Means to Be
Lonesome." The effect was immediate, and the
final result was that the doctor and his wife
patched up their troubles and were remarried.
The talking machine record was among the wed-
ding presents.
D. G. Sunderland, of the Broadway Depart-
ment Store, Los Angeles, Cal., reports an in-
creasing demand for Pathe phonographs, while
Pathe records are selling heavy.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has* been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK