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MAY
15, 1920
57
THE MUSIC TRADE REVIEW
B. B. BURTON HEADS SOUTHERN VICTOR DEALERS' ASS'N
COLUMBIA ARTISTS FEATURED
Elected President at Second Annual Convention of Organization Held at Birmingham, Ala., Last
Week—Many Important Trade Topics Discussed—Banquet and Dance Closes Meeting
Columbia Co. Issues Attractive Booklet Con-
taining Biographies of Fifty Prominent Artists
Who Make Columbia Records Exclusively
BIRMINGHAM, ALA., May 7.—The second annual
convention of the Southern Victor Dealers' As-
sociation has been in session at the Hotel Tut-
weiler yesterday and to-day, consisting of sev-
eral business meetings followed by a dinner each
evening, at which several speakers addressed
the convention delegates.
Shortly after 10 o'clock yesterday morning,
President F. E. Mahoney, of the Rhodes-Ma-
honey Furniture Co.,
Chattanooga, Tenn.,
called the conven-
tion to order and in-
troduced
Frank
Willis Burnett, pub-
lisher of the Age-
Herald, of Birming-
ham, who welcomed
the talking machine
men to the city. At
the conclusion of
his address Mr. Bar-
nett stated that it
took a woman to
B
learn what could be
- B - Burton
done with a pin, but that it took the Victor
Co. to show what could be done with a needle.
The next address was that of B. B. Burton,
of the Cable-Shelby-Burton Co., Birmingham,
who extended a warm welcome to the visiting
dealers in behalf of the Birmingham Victor
Dealers' Association, outlining the plans made
for the entertainment of the visitors, and advis-
ing them that all the retail stores of the city
were open for their inspection. J. B. Dugan,
of the Dugan 1'iano Co., New Orleans, respond-
ed for the visitors.
xAfter a short address by President Mahoney,
in which he told of the organization of the
Association, what it had accomplished in bring-
ing the dealers together, and what could be
accomplished through co-operation, the regular
business of the convention was taken up. The
suggestion of the executive committee that deal-
ers from Virginia, West Virginia, Kentucky and
Texas be admitted to membership in the Asso-
ciation was approved, as was a letter sent to
H. B. Beach, of the Victor Co., by the committee
relative to release dates for Victor merchandise.
After the reports of the various officers had
been received, A. R. Boone, manager of the
Talking Machine Co., Birmingham, closed the
morning session with an interesting address on
"Co-operation Between Jobber and Retailer," in
the course of which he pointed out the many
ways in which jobbers were ready at all times
to help the dealer with his problems, whether
it be advertising, merchandising, finance or store
planning.
The afternoon session opened with an ad-
dress by J. D. Moore, of Philip Werlein, Ltd.,
New Orleans, who spoke on "The Morale of
Victor Dealers, or Faith in Victor Business."
He declared that every business depends upon
belief in the product that is being sold and that
if Victor dealers have faith in their goods they
should be willing to invest sufficient money to
have a good looking store and a competent sales
force.
Mrs. Frances E. Clark, director of the educa-
tional department of the Victor Co., made one
of the chief addresses, in the course of which
she outlined the progress that had been made in
putting the Victrola into the schools, and de-
clared there were at the present time over
15,000 Victrolas in the schools throughout the
country.
Other speakers included \Y. T. Sutherland,
manager of the retail stores of the O. K. Houck
Piano Co., Memphis; W. H. Reynalds, of the
Reynalds Music House, Mobile, Ala., and treas-
urer of the National Association of Talking
Machine Jobbers; E. Lyman Bill, of the Talk-
ing Machine World and Music Trade Review;
F. W. Schwobel, of the Florida Talking Ma-
chine Co.; N. B. Robson, of the Phillips & Crew
Piano Co., Atlanta, and J. E. Humes, of the
Humes Music Co., Columbus, Ga.
Officers elected for the ensuing year were:
President, B. B. Burton, of the Cable-Shelby-
Burton Piano Co., Birmingham; vice-president,
R. G. Brice, Parker-Gardner Co., Charlotte, N.
C.; secretary, R. P. McDavid, Cralk & Jones
Piano Co., Birmingham, and treasurer, W. H.
Cummings, Cummings Furniture & Hardware
Co., Huntsville, Ala.
On Thursday evening the conventioners were
the guests pf the Talking Machine Co. at an
elaborate dinner, followed by dancing, and to-
night was held the official annual banquet of the
Association proper, for which the committee
provided many surprises.
C. L. JOHNSTON WITH BLACKMAN
Well-Known Talking Machine Man Joins Black-
man Talking Machine Co. as Sales Manager
J. Newcomb Blackmail, president of the Black-
man Talking Machine Co., New York, Victor
wholesalers, announced this week the appoint-
ment of C. L. Johnston as sales manager of the
company. Mr. Johnston assumed his new duties
on Monday and is now visiting the company's
dealers.
C. L. Johnston is well known in the talking
machine industry in the East, and for the past
few years has been associated with Bristol-
Barber, New York. Prior to this he was in
charge of the Victor department conducted by
the well-known piano house of Steger & Sons,
Newark, N. J., and in this important po"st at-
tained signal success.
Mr. Johnston is recognized in local retail cir-
cles as an accountant of exceptional ability, and
he has also devoted a considerable part of his
time to the study of store methods and store
problems. With his many years of experience
he is an invaluable additio I to the Blackmail
organization, and the Victor dealers served by
the Blackman Talking Machine Co. will un-
doubtedly welcome Mr. Johnston's assistance in
the solution of their problems incidental to mer-
chandising, accounting and store systems.
CURTICE CO. BUYS HOSPE STOCK
Ross P. Curtice Co. to Move to Omaha, and
Conduct Its Wholesale Victor Business
There—Hospe Co. to Remain a Victor Dealer
"Fifty Artists Who Record Exclusively for
Columbia Records," is the title of a most in-
teresting and valuable publication that has just
been introduced by the advertising department
of the Columbia Graphophone Co. This book-
let is .now ready for distribution to the dealers,
and" Columbia representatives in the metropol-
itan territory are enthusiastic regarding the sales
value of this new publication.
The booklet is printed in a convenient size,
artistically arranged and introduces fifty famous
artists who make records for the Columbia
library exclusively. Each page is given over to
one artist and contains a recent photograph of
that artist with a complete "nut shell 1 ' biography
of the artist's musical career. The book is one
which every owner of Columbia records will en-
joy owning, and it affords Columbia dealers and
the members of their sales staff a series of sales
arguments of inestimable value.
The tremendous strides achieved by the Co-
lumbia recording department in recent years are
reflected in the fame and renown of the artists
listed in this new booklet. The majority of
these artists have won international success, and
the fact that they record for the Columbia li-
brary exclusively indicates the high esteem in
which Columbia records are held by these ar-
tists.
The list includes artists and organizations
who are famous in the operatic, concert and
theatrical worlds, and their Columbia records
have attained signal success. The complete list
of artists featured in this new booklet is as fol-
lows:
Art Hickman's Orchestra, Georges Baklanoff,
Maria Barrientos, Nora Bayes, Robert Hood
Howers, Eddy Brown, Harry C. Browne, Pablo
Casals, Chicago Symphony Orchestra, Cincin-
nati Symphony Orchestra, Columbia Band, Co-
lumbia Orchestra, Columbia Saxophone Sextet,
(undo Diero, Fiske University Quartet, Harry
Fox, French Army Band, French Symphony Or-
chestra, Mary Garden, Lucy Gates, Jeanne Gor-
don, Percy Grainger, Louis Graveure, Charles
llackett, Josef Hofmann, Italian Grenadiers
Hand, Sascha Jacobsen, Al. Jolson, Jose Lacalle,
llulda Lashanska, Hipolito Lazaro, Florence
Macbeth, Marconi P
bara Maurel, George Meader, Alice Nielsen,
Paulist Choristers, Philharmonic Orchestra of
New York, Rosa Ponselle, Charles A. Prince,
Prince's Band, Prince's Orchestra, Prince's
Symphony
Orchestra,
Margaret
Romaine,
Romani Romano, Leon Rothier, Oscar Seagle,
Toscha Seidel, Riccardo Stracciari, Ted Lewis
Jazz Band, Van and Schenck, Bert Williams and
Kugen Ysaye.
EDISON RETURNS TO LABORATORIES
LINCOLN, NEB., May 8.—'I he iRoss P. Cur- Inventor Back at His Desk After Vacation in
tice Co., of this city, well-known Victor whole-
Florida
saler, has purchased the wholesale Victor stock
of the A. Hospe Co., of Omaha. It is under-
Anxious to attack the numerous problems
stood that the A. Hospe Co. will remain as a which awaited him at his Orange, N. J., labora-
Victor dealer, and will also continue the vari- tories, Thomas A. Edison has returned from
ous other departments of its business as here- Fort Myers, Fla.. after spending two months at
tofore.
his winter residence there. It was not until re-
According to its present plans the Ross P. cent years that the Wizard could be induced
Curtice Co. will move its entire wholesale or- to leave his work long enough to devote some
ganization to Omaha, and will in the future of his time to recreation and he is still regarded
be Victor distributors from Omaha instead of by his associates as a paragon of energy.
Lincoln. This company is well known in the
Mr. Edison is back in good health and spirits
Victor . wholesale trade, and is recognized as and it is understood that he plans to devote
one of the most progressive members of the the greater part of his time to problems con-
Middle West distributing trade. It maintains nected with the manufacture of phonographs
an aggressive sales organization.
and re-creations.