Music Trade Review

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THE MUSIC TRADE REVIEW
60
NEW COAST PARAMOUNT AGENCIES
DEFENDERS FOR "CANNED MUSIC"
Northwest Territory to Be Covered by North-
west Phonograph Jobbers, Inc., Spokane
Number of Newspapers Take Occasion to Call
Editorial Attention to Usefulness of Art
The Paramount Talking Machine Co. has ap-
pointed the Northwest Phonograph Jobbers,
Inc., Spokane, Wash., distributors for Par-
amount talking machines and records. The ter-
ritory handled by these jobbers will include
Washington, northern Oregon, northern Idaho
and western Montana. H. O. Kent, the head
of the Northwest Phonograph Jobbers, Inc.,
who is well known in business circles through-
out the Northwest, is enthusiastic regarding the
sales possibilities for Paramount products.
Lance E. Hull has been placed in this terri-
tory by the Paramount Talking Machine Co. as
factory representative, for the purpose of co-
operating with the Northwest Phonograph Job-
bers, Inc., in rendering maximum service to
dealers.
A number of newspapers in New York State
and New England have recently taken up the
cudgels editorially in behalf of talking machine
music. The thought back of all the editorials
is practically the same and the article repro-
duced herewith, from the Niagara Falls, N. Y.,
Gazette, is a fair sample.
"In our more or less witty slang, the product
of the phonograph is frequently referred to as
'canned music' The phrase is commonly used
disparagingly. But 'canning' is one of the most
useful arts that civilization has developed and
it takes one of its highest forms in the mechan-
ism of the phonograph.
"A leisure half hour might be spent pleas-
antly and not unprofitably in recalling some of
the uses of 'canning.' Of course fruits and vege-
tables are conserved in that way for future use
and the shelves in the grocery and the rubbish
piles in the alley tell eloquently of service to
men along that line.
"But very many of the things that make life
worth while are 'canned' products that would
not otherwise have been available. Books are
the 'canned' wisdom or foolishness of the ages.
Without this 'canned' process the wisdom of
Solomon would have died on the eastern winds
and Shakespeare and Longfellow and Mahon
and Bancroft and all scientists and seers and
singers would have died with their own gen-
erations."
CLEVER WINDOW DISPLAY
Aldrich-Howey Co. Uses Design of Eclipse
Musical Service Department to Advantage
CUEVHI.ANI), ().. April 12.—The Aldrich-Howey
Co., one of the big retail furniture stores, at
East Fourth and High streets, this city, featuring
i
1
fli
•3E« An Attractive Victor Window Exhibit
extensively the Victor talking machine, now and
then puts across a window display worth while.
The window display shown in the accompany-
ing picture was designed by the Eclipse Musi-
cal Co.'s service department, under the personal
direction of George W. Savage, service director.
Victor dogs occupied the baskets of the small
Ferris wheel which was revolved by an electric
fan. The firm carries a complete Victor stock.
VISITORS TO COLUMBIA OFFICES
Branch Managers Visit Local Headquarters and
Tell of Good Business Being Done
Among the recent visitors to the Columbia
Graphophone Co.'s executive offices in the Wool-
worth Rldg., New York, were N. J. Wilcox, H.
F,. Gardner and W. S. Parks, managers of the
Philadelphia, New Haven and
Baltimore
branches respectively. All of these visitors
spoke enthusiastically of the business outlook
in their territories, and Mr. Gardner was con-
gratulated upon the fact that the New Haven
branch has stood at the top of the lists for
the past three months in the reports compiled
by General Sales Manager Hopkins. These
lists are based on a given quota as compared
with 1919 business, and the New Haven branch
has stood first for the past three mouths.
H. L. WILLSON GOING TO COAST
Vice-President and General Manager of Co-
lumbia Co. Leaves for Extensive Trip
H. L. Willson, vice-president and general
manager of the Columbia Graphophone Co., left
Saturday for an extensive trip to the Pacific
Coast. According to his present plans, Mr.
Willson will visit Chicago, Minneapolis, Denver,
Portland, San Francisco and Los Angeles. The
Columbia branch managers in these cities are
ready to give Mr. Willson gratifying reports as
to Columbia 1 activities in their territories.
F. S. Whitten, president of the Columbia Co.,
returned a few days ago from the South, and
has resumed his activities at the helm of the
Columbia organization.
MADE N. Y. PARAMOUNT JOBBER
The Peck & Hills Furniture Co. to Handle Par-
amount Products in All Its Stores
The Peck & Hills Furniture Co., New York
City, an exclusive wholesale house of high-
class furniture, has been appointed a jobber
for the products of the Paramount Talking Ma-
chine Co. This jobber will handle Paramount
talking machines and records from the New
York City and San Francisco stores. This com-
pany also has stores in Chicago, Denver and
Los Angeles.
The New York store will cover as its terri-
tory New York, New Jersey, eastern Pennsyl-
vania, Delaware and Maryland. T. H. Mc-
Culloch, Paramount factory representative, will
co-operate with Peck & Hills by rendering serv-
ive to the dealers in New York and northern
New Jersey. C. F. Adams, who is also a Para-
mount factory representative, will assist the
jobber by giving service to dealers in eastern
Pennsylvania, southern New Jersey, Delaware
and Maryland.
The San Francisco store will cover the State
of California and southern Oregon. E. E. Gra-
ham, Paramount factory representative, will co-
operate with the jobber in this territory.
APRIL 17,
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
MUSIC DEPARTMENTS CONSOLIDATED
C. W. Fraleigh Heads New Department of the
Outlet Co., Providence Victor Dealers
PROVIDENCE, R. I , April 12.—The appointment
of C. W. Fraleigh as manager of the talking
machine department of the Outlet Co., Victor
dealers of this city, marks an important step in
the expansion of this end of the business. For
some years Mr. Fraleigh has been in charge of
the piano department and has built up a large
and active clientele by his efforts. With the
consolidation of the two departments the Victor
campaign will be carried on more actively than
ever. Under Mr. Fraleigh is Harry Nye, son of
a former manager of the Shepherd Co. piano
department. Mr. Fraleigh is well known in both
talking machine and piano circles here.
W. R. Long, who recently assumed charge of
the Columbia Grafonola department of the Will
A. Watkin Co., Dallas, Tex., reports that the
business of his department is increasing.
1920
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK