Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
8
JESSE FRENCH
and LAGONDA
MUSIC TRADE
REVIEW
MARCH 13, 1920
1GRAND, PLAYERS
and PIANOS
A name well known since
"" 1875—45 years of square
dealing.
ARTISTIC AND HIGH GRADE
JESSE FRENCH
President
PIANOS A N D
Pt *vNO PLAYERS
Marches, 1920
MR. PIANO MERCHANT,
U. S. A.
Dear Sir:
We wish to talk a little more conversationally and
intimately in this letter, and tell you a little about one of
the interesting labor-saving devices that contributes to the
superior workmanship of the JESSE FRENCH PIANO.
The successive steps in manufacturing operations are
so related and co-ordinated that there is little or no lost
motion, and there is a hum of activity and energy that is
almost electrical, and which is immediately noted by even the
casual visitor.
A wood-working machine that represents the last word
in efficiency and plays an important part in the durability
and serviceability is the Linderman Glue Jointing machine.
It is indeed an inspiring sight to see this gigantic,
seemingly human machine, manned on either side by two men who
slip the beautifully planed lumber of narrow widths, from both
sides, on the chain carriage where it is carried to the grooving
section that cuts the dovetail cavity, glues it, grooves it
and turns out a solid board of indomitable strength. This
process gives the dealer the absolute guarantee of a piano
case that under any usage or atmospheric condition will remain
staunch and firm.
This is only one of many devices that help the JESSE
FRENCH plant achieve a veritable triumph in piano building and
offer to the piano merchants artistic and meritorious instru-
ments of which we are justly proud—instruments that in the
years to come will be a "thing of beauty and a joy forever."
In conclusion, Mr. Piano Merchant, may we ask are you
building now for a large future business? If so you need the
Jesse French line.
Yours for greater success,
JESSE FRENCH & SONS PIANO COMPANY
per
JF/MT
PRESIDENT