Music Trade Review
Issue: 1920 Vol. 70 N. 11 - Page 59
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH
13,
1920
THE
MUSIC
TRADE
THE PATHE FOR HARDWARE MEN
COLUMBIA PUBLICITY FOR MARCH
Buffalo Wholesale Hardware Co., Pathe Whole-
salers, Reprint Article on Timely Subject—
Exhibit at Convention of Hardware Men
Columbia Graphophone Co. Issues Excellent
Advertising Helps for Retail Dealers
The advertising department of the Columbia
Graphophone Co., New York, has prepared for
BUFFALO, N. Y., March 4.- r "'l"he Talking Ma-
chine in the Hardware Store" is the subject the use of its dealers a splendid batch of ad-
of a very interesting booklet issued by the vertising that can be used by the dealers to ex-
c e l l e n t advantage.
* ' *" * This advertising fea-
tures the v a r i o u s
artists who are repre-
sented in the March
list, and there is a di-
versity to this pub-
licity that makes the
advertising adaptable
for use in any section
of the country.
Among the artists
who will be featured
in the mammoth ad-
vertising campaign of
the Columbia Co. this
month are Rosa and
C a r m e 1 a Ponselle,
Riccardo Stracciari,
Oscar Seagle, Al Jol-
son and Ted Lewis'
Jazz Band. There are
also several advertise-
Pathe Exhibit at Hardware Dealers' Convention
Buffalo Wholesale Hardware Co., wholesale ments featuring the various classes of Columbia
distributors for the L'athe Freres Phonograph records, such as the latest dance and popular
Co.. in this city. The article, written by Court- hits, while another group of advertisements is
ney Harrison originally for the Hardware devOted exclusively to presenting some of the
Dealer's Magazine, describes very forcefully the distinctive merits of the Columbia Grafonola.
advantages of the hardware dealer carrying a
line of phonographs as well. The article is not COLUMBIA DEALERS IN HARRlSBURCi
theoretical, a,s it gives numerous actual exper-
iences of hardware dealers who have been very Retailers in That Section of Pennsylvania At-
tend Interesting Meeting Held Under Aus-
successful with phonographs as part of their
pices of Columbia Co. Philadelphia Branch
merchandise.
Earl B. Dryden, manager of the Pathe de-
partment of the Buffalo Wholesale Hardware
• HARRISBTJRG, P.\.. March 8.—A live meeting of
Co., planned a very interesting exhibit of the the Columbia dealers in this territory was held
Pathe line for the Hardware Dealers' Conven- recently under the auspices of the Philadelphia
tion which was held recently at Syracuse and branch of the Columbia Graphophone Co., and
which is shown herewith. The entire line of proved a decided success, being one of a series
Pathe phonographs was exhibited, including the of such meetings being held by the Philadelphia
new period models of the Actuelle. The exhibit branch.
O. F. Jester, salesman in the territory, acted
proved very popular at the convention and was
entirely profitable from the standpoint of the as chairman of the meeting and introduced the
various department heads of the branch. Among
Buffalo Wholesale Hardware Co.
those who spoke were B. W. Jennings, assistant
manager, E. A. Manning, office manager, W.
SOME PATHE CO. BRIEFLETS
A. Schreiner, manager of the Dealer Service
New Sign for Use of Dealers—New Repre- department and N. J. Wilcox, the branch man-
ager. The advertising, sales and Dealer Ser-
sentatives in Brooklyn—Muratore to S'ng
vice plans for the year were outlined and the
The Pathe Freres Phonograph Co., Brook- dealers were particularly enthusiastic regard-
lyn, N. Y., have prepared for the use of their ing the announcement that increased supplies
dealers a brightly-colored ten-foot muslin sign. of machines and records would come along
This sign is waterproof and is designed to make steadily.
the store fronf of the dealer conspicuous. It
can also be used to excellent advantage at State
NEW ORLEANS DEALERS BANQUET
fairs and other exhibits.
Mason's Furniture House in Brooklyn is Guest of Local Columbia Co. Branch at Inter-
among the latest additions to the list of Patbe
esting Get-together Session
dealers. This large house is featuring the en-
tire line in a large way and with very gratify-
NKW ORLEANS, LA., March 6.—The local branch
ing results.
of the Columbia Graphophone Co., of which A.
Word has bren received from Lucien Mura- B. Creal is the manager, recently tendered an
tore, famous Patbe star, that he will be in elaborate banquet at the St. Charles Hotel to a
America for the next opera season and expects number of dealers in local territory, together
with branch representatives, sales persons from
to arrive in this country in September.
the various retail stores handling Columbia
goods in this city and others interested in the
MOVES TO LARGER OUARTERS
exploitation of the line.
ALI.KCHKNY, P.\.. March 8.—J. W. Se!z. a Pathe
There were forty-one dealers present and a
dealer of this city, recently found it necessary very interesting program was arranged for their
to move to larger quarters to handle his greatly entertainment, one of the features being the
increasing business. The new building which demonstration of the making of a sale. Man-
he purchased has been attractively furnished. ager Creal made an address, in the course of
which lie outlined the prospects for the coming
months and told something of the plans of the
company for the future.
0NQ-BRETT0
•
^ ^
(PHONOGRAPH LIBRETTO)
w
necessai, ,o the phonograph-owner as i» the
•opera-lrbretto to the opera-goer. The book you h.ve
« ' f n w . " l t l n « f o r ' H contains the w o r d , of over
n t e record
i ™ . £SL
» o f a " make..
$1.00 postpaid.
'THE PHONO-BRETTO CO. INC. - 817 F.il« St. NEW YORK CITY.
59
REVIEW
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK
MARCH
13,
1920
THE
MUSIC
TRADE
THE PATHE FOR HARDWARE MEN
COLUMBIA PUBLICITY FOR MARCH
Buffalo Wholesale Hardware Co., Pathe Whole-
salers, Reprint Article on Timely Subject—
Exhibit at Convention of Hardware Men
Columbia Graphophone Co. Issues Excellent
Advertising Helps for Retail Dealers
The advertising department of the Columbia
Graphophone Co., New York, has prepared for
BUFFALO, N. Y., March 4.- r "'l"he Talking Ma-
chine in the Hardware Store" is the subject the use of its dealers a splendid batch of ad-
of a very interesting booklet issued by the vertising that can be used by the dealers to ex-
c e l l e n t advantage.
* ' *" * This advertising fea-
tures the v a r i o u s
artists who are repre-
sented in the March
list, and there is a di-
versity to this pub-
licity that makes the
advertising adaptable
for use in any section
of the country.
Among the artists
who will be featured
in the mammoth ad-
vertising campaign of
the Columbia Co. this
month are Rosa and
C a r m e 1 a Ponselle,
Riccardo Stracciari,
Oscar Seagle, Al Jol-
son and Ted Lewis'
Jazz Band. There are
also several advertise-
Pathe Exhibit at Hardware Dealers' Convention
Buffalo Wholesale Hardware Co., wholesale ments featuring the various classes of Columbia
distributors for the L'athe Freres Phonograph records, such as the latest dance and popular
Co.. in this city. The article, written by Court- hits, while another group of advertisements is
ney Harrison originally for the Hardware devOted exclusively to presenting some of the
Dealer's Magazine, describes very forcefully the distinctive merits of the Columbia Grafonola.
advantages of the hardware dealer carrying a
line of phonographs as well. The article is not COLUMBIA DEALERS IN HARRlSBURCi
theoretical, a,s it gives numerous actual exper-
iences of hardware dealers who have been very Retailers in That Section of Pennsylvania At-
tend Interesting Meeting Held Under Aus-
successful with phonographs as part of their
pices of Columbia Co. Philadelphia Branch
merchandise.
Earl B. Dryden, manager of the Pathe de-
partment of the Buffalo Wholesale Hardware
• HARRISBTJRG, P.\.. March 8.—A live meeting of
Co., planned a very interesting exhibit of the the Columbia dealers in this territory was held
Pathe line for the Hardware Dealers' Conven- recently under the auspices of the Philadelphia
tion which was held recently at Syracuse and branch of the Columbia Graphophone Co., and
which is shown herewith. The entire line of proved a decided success, being one of a series
Pathe phonographs was exhibited, including the of such meetings being held by the Philadelphia
new period models of the Actuelle. The exhibit branch.
O. F. Jester, salesman in the territory, acted
proved very popular at the convention and was
entirely profitable from the standpoint of the as chairman of the meeting and introduced the
various department heads of the branch. Among
Buffalo Wholesale Hardware Co.
those who spoke were B. W. Jennings, assistant
manager, E. A. Manning, office manager, W.
SOME PATHE CO. BRIEFLETS
A. Schreiner, manager of the Dealer Service
New Sign for Use of Dealers—New Repre- department and N. J. Wilcox, the branch man-
ager. The advertising, sales and Dealer Ser-
sentatives in Brooklyn—Muratore to S'ng
vice plans for the year were outlined and the
The Pathe Freres Phonograph Co., Brook- dealers were particularly enthusiastic regard-
lyn, N. Y., have prepared for the use of their ing the announcement that increased supplies
dealers a brightly-colored ten-foot muslin sign. of machines and records would come along
This sign is waterproof and is designed to make steadily.
the store fronf of the dealer conspicuous. It
can also be used to excellent advantage at State
NEW ORLEANS DEALERS BANQUET
fairs and other exhibits.
Mason's Furniture House in Brooklyn is Guest of Local Columbia Co. Branch at Inter-
among the latest additions to the list of Patbe
esting Get-together Session
dealers. This large house is featuring the en-
tire line in a large way and with very gratify-
NKW ORLEANS, LA., March 6.—The local branch
ing results.
of the Columbia Graphophone Co., of which A.
Word has bren received from Lucien Mura- B. Creal is the manager, recently tendered an
tore, famous Patbe star, that he will be in elaborate banquet at the St. Charles Hotel to a
America for the next opera season and expects number of dealers in local territory, together
with branch representatives, sales persons from
to arrive in this country in September.
the various retail stores handling Columbia
goods in this city and others interested in the
MOVES TO LARGER OUARTERS
exploitation of the line.
ALI.KCHKNY, P.\.. March 8.—J. W. Se!z. a Pathe
There were forty-one dealers present and a
dealer of this city, recently found it necessary very interesting program was arranged for their
to move to larger quarters to handle his greatly entertainment, one of the features being the
increasing business. The new building which demonstration of the making of a sale. Man-
he purchased has been attractively furnished. ager Creal made an address, in the course of
which lie outlined the prospects for the coming
months and told something of the plans of the
company for the future.
0NQ-BRETT0
•
^ ^
(PHONOGRAPH LIBRETTO)
w
necessai, ,o the phonograph-owner as i» the
•opera-lrbretto to the opera-goer. The book you h.ve
« ' f n w . " l t l n « f o r ' H contains the w o r d , of over
n t e record
i ™ . £SL
» o f a " make..
$1.00 postpaid.
'THE PHONO-BRETTO CO. INC. - 817 F.il« St. NEW YORK CITY.
59
REVIEW
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK
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