Music Trade Review
Issue: 1920 Vol. 70 N. 1 - Page 43
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 3, 1920
MUSIC
TRADE
REVIEW
43
BLAZE THE WAY
BAREFOOT TRAL"
the profit to the dealer was so small that sales
of such numbers were taken entirely out of his
hands.
With numbers now readily retailing at 30
cents the dealer is again coming into his own in
the distribution of popular songs and instru-
mental selections. He, however, has by no
means clear sailing. He must be wide awake or
he will again see fast-selling numbers distributed
by syndicates. He must display the goods, stock
in sufficient quantities, co-operate with publish-
ers to the fullest extent and pay his bills prompt-
ly. If he does this he will get his share. If not,
the cream of the big sellers will be purchased
from those merchandising concerns which are
pursuing up-to-the-minute methods.
McKINLEY MUSIC CO.'S
New Hit Ballad
18 Cents
PLANS FOR MUSIC IN THE SCHOOLS
SOME NEW STASNY NUMBERS
Special and Elaborate Programs to Be Carried
Out in New York Schools During Music Week
A. J. Stasny Music Co. Meeting With Great
Success in Popularizing New Numbers
The spirit of music will fill the schools during
New York's Music Week, from February 1 to 7,
inclusive. At least one assembly in every school
will be devoted to the city-wide music festival.
Class demonstrations and a special lesson deal-
ing with the appreciation of good music are
included in the program.
For the high schools of New York a compe-
tition is scheduled between various orchestras,
of which there are twenty-four in the city. A
prize will be give^n.
George H. Gartlan, music superintendent of
the New York schools, announced that all are
preparing to make Music Week memorable. He
said:
"Music does more to develop the child cultur-
ally than any other force I know. The present
generation is not inclined to place much impor-
tance upon the little niceties of life. The things
that make for good breeding are not greatly
stressed. Music, properly taught during ado-
lescence, will serve as a refining influence.
"According to the latest system of teaching
music in public schools, pupils have an oppor-
tunity for creative work. They invent their own
melodies, write their own lyrics and set well-
known poems to music. The spirit of song, its
appeal to the imagination, was overlooked in
the desperate attempt to force the mechanics
of music upon the young mind. I am highly
enthusiastic about Music Week."
The new song, "I'm Waiting for To-morrow
to Come," recently released by the A. J. Stasny
Music Co., in their 30-cent catalog, has swiftly
taken a prominent position in point of sales in
many of the music stores throughout the coun-
try. It is a number that the orchestras play
frequently and after a short campaign in any
city its melody impresses its hearers to such
an extent that it is sure to be hummed or
whistled everywhere. Besides the above, "Lulla-
by Land," "My Gal" and a novelty fox trot,
"Take Me," carrying a very clever lyric, are
having big sales in the catalog.
'MANDY" RELEASED BY BERLIN
Jack Zipp to Take Charge of Cleveland Office
of Gilbert & Friedland, Inc.
"Mandy," the big song and instrumental suc-
cess in this season's, Ziegfeld's Follies, has been
released to the profession for general use by
Irving Berlin, Inc., the publishers. This num-
ber has already attained a good measure of
popularity and the additional publicity which it
will now get through professional channels will
no doubt add greatly to its popularity.
HAROLD ft FROXT
B HENRI KUCKMHM
The Sam Fox Pub. Co., Cleveland, O., are
placing their songs "Love Me" and "One Sweet
Day" with many of the professional singers in
vaudeville.
FEATURING NEW BALL BALLAD
"Let the Rest of the World Go By" Will Be a
Winner, According to Present Prospects
Ernest Ball's "Let the Rest of the World Go
By" evidently has qualities which will make it
among the most popular of any numbers he has
ever written. The publishers, M. Witmark &
Sons, are behind it with a big campaign, in pro-
fessional circles it is being used by hundreds
of performers, and professional copies and or-
chestrations in all keys are being forwarded to
the proper channels in order to give it additional
publicity. The lyrics are by J. Keirn Brennan.
ADD MR. ZIPP TO THE STAFF
"Zipp" is sometimes used as a synonym for
"pep." When the word is used in this connec-
tion it is generally conceded that L. Wolfe Gil-
bert and the publishing firm of Gilbert & Fried-
land, Inc., have at least a fair share of that
spirit. Now, however, they have added to their
stock of the commodity. Jack Zipp, formerly
of the vaudeville team of Zipp & Moran, has
been placed upon the Gilbert & Friedland staff,
with headquarters in Cleveland. It is expected
that this gentleman will "zipp" things up for the
Gilbert interests in the Ohio city.
Mr. Dealer:
ORDER DIRECT
Are you after "Dead Stock" or "Live Stock"?
We are the publishers of that Pronounced Hit and Phenomenal Seller
"I've Been a-Longin' for You"
This number was sung by an act in New York City recently for the first time, and they had
to respond to three encores; one orchestra leader has just written us that the first time he
played it at a dance it took nine encores. What would be your idea of a number that shows
these qualities? With nearly 9,000 orchestras and hundreds of acts, musical shows and enter-
tainers using this number, we expect to sell a million copies of this song before it is discarded.
Are you prepared to meet your demand?
,
w
Very truly yours,
Fisher Thompson Music Pub. Co.
Rlalto Theatre Bldg., Butte, Mont.
145 W. 45th St., New York City
Or from the Following Jobbers
F. J. A. Forster Music Co.
Chicago, III.
McKinley Music Co.
Chicago, III.
J. W. Jenkins' Sons Music Co.
Kansas City, Mo.
Crown Music Co.
New York City
Plaza Music Co.
New York City
Enterprise Music Supply Co.
New York City
THE
JANUARY 3, 1920
MUSIC
TRADE
REVIEW
43
BLAZE THE WAY
BAREFOOT TRAL"
the profit to the dealer was so small that sales
of such numbers were taken entirely out of his
hands.
With numbers now readily retailing at 30
cents the dealer is again coming into his own in
the distribution of popular songs and instru-
mental selections. He, however, has by no
means clear sailing. He must be wide awake or
he will again see fast-selling numbers distributed
by syndicates. He must display the goods, stock
in sufficient quantities, co-operate with publish-
ers to the fullest extent and pay his bills prompt-
ly. If he does this he will get his share. If not,
the cream of the big sellers will be purchased
from those merchandising concerns which are
pursuing up-to-the-minute methods.
McKINLEY MUSIC CO.'S
New Hit Ballad
18 Cents
PLANS FOR MUSIC IN THE SCHOOLS
SOME NEW STASNY NUMBERS
Special and Elaborate Programs to Be Carried
Out in New York Schools During Music Week
A. J. Stasny Music Co. Meeting With Great
Success in Popularizing New Numbers
The spirit of music will fill the schools during
New York's Music Week, from February 1 to 7,
inclusive. At least one assembly in every school
will be devoted to the city-wide music festival.
Class demonstrations and a special lesson deal-
ing with the appreciation of good music are
included in the program.
For the high schools of New York a compe-
tition is scheduled between various orchestras,
of which there are twenty-four in the city. A
prize will be give^n.
George H. Gartlan, music superintendent of
the New York schools, announced that all are
preparing to make Music Week memorable. He
said:
"Music does more to develop the child cultur-
ally than any other force I know. The present
generation is not inclined to place much impor-
tance upon the little niceties of life. The things
that make for good breeding are not greatly
stressed. Music, properly taught during ado-
lescence, will serve as a refining influence.
"According to the latest system of teaching
music in public schools, pupils have an oppor-
tunity for creative work. They invent their own
melodies, write their own lyrics and set well-
known poems to music. The spirit of song, its
appeal to the imagination, was overlooked in
the desperate attempt to force the mechanics
of music upon the young mind. I am highly
enthusiastic about Music Week."
The new song, "I'm Waiting for To-morrow
to Come," recently released by the A. J. Stasny
Music Co., in their 30-cent catalog, has swiftly
taken a prominent position in point of sales in
many of the music stores throughout the coun-
try. It is a number that the orchestras play
frequently and after a short campaign in any
city its melody impresses its hearers to such
an extent that it is sure to be hummed or
whistled everywhere. Besides the above, "Lulla-
by Land," "My Gal" and a novelty fox trot,
"Take Me," carrying a very clever lyric, are
having big sales in the catalog.
'MANDY" RELEASED BY BERLIN
Jack Zipp to Take Charge of Cleveland Office
of Gilbert & Friedland, Inc.
"Mandy," the big song and instrumental suc-
cess in this season's, Ziegfeld's Follies, has been
released to the profession for general use by
Irving Berlin, Inc., the publishers. This num-
ber has already attained a good measure of
popularity and the additional publicity which it
will now get through professional channels will
no doubt add greatly to its popularity.
HAROLD ft FROXT
B HENRI KUCKMHM
The Sam Fox Pub. Co., Cleveland, O., are
placing their songs "Love Me" and "One Sweet
Day" with many of the professional singers in
vaudeville.
FEATURING NEW BALL BALLAD
"Let the Rest of the World Go By" Will Be a
Winner, According to Present Prospects
Ernest Ball's "Let the Rest of the World Go
By" evidently has qualities which will make it
among the most popular of any numbers he has
ever written. The publishers, M. Witmark &
Sons, are behind it with a big campaign, in pro-
fessional circles it is being used by hundreds
of performers, and professional copies and or-
chestrations in all keys are being forwarded to
the proper channels in order to give it additional
publicity. The lyrics are by J. Keirn Brennan.
ADD MR. ZIPP TO THE STAFF
"Zipp" is sometimes used as a synonym for
"pep." When the word is used in this connec-
tion it is generally conceded that L. Wolfe Gil-
bert and the publishing firm of Gilbert & Fried-
land, Inc., have at least a fair share of that
spirit. Now, however, they have added to their
stock of the commodity. Jack Zipp, formerly
of the vaudeville team of Zipp & Moran, has
been placed upon the Gilbert & Friedland staff,
with headquarters in Cleveland. It is expected
that this gentleman will "zipp" things up for the
Gilbert interests in the Ohio city.
Mr. Dealer:
ORDER DIRECT
Are you after "Dead Stock" or "Live Stock"?
We are the publishers of that Pronounced Hit and Phenomenal Seller
"I've Been a-Longin' for You"
This number was sung by an act in New York City recently for the first time, and they had
to respond to three encores; one orchestra leader has just written us that the first time he
played it at a dance it took nine encores. What would be your idea of a number that shows
these qualities? With nearly 9,000 orchestras and hundreds of acts, musical shows and enter-
tainers using this number, we expect to sell a million copies of this song before it is discarded.
Are you prepared to meet your demand?
,
w
Very truly yours,
Fisher Thompson Music Pub. Co.
Rlalto Theatre Bldg., Butte, Mont.
145 W. 45th St., New York City
Or from the Following Jobbers
F. J. A. Forster Music Co.
Chicago, III.
McKinley Music Co.
Chicago, III.
J. W. Jenkins' Sons Music Co.
Kansas City, Mo.
Crown Music Co.
New York City
Plaza Music Co.
New York City
Enterprise Music Supply Co.
New York City
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