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THE MUSIC TRADE
REVIEW
EXPANSION OF FACILITIES INDICATES ESTEY PROGRESS
Constantly Increasing Volume of Business Has Necessitated Many Improvements and Enlarge-
ments at Plant of the Estey Piano Co.—Treasurer Geo. W. Gittins Busy "Speeding Up"
That business is booming in the Estey plant
under the dynamic influence of George W. Git-
tins, treasurer of that company, is made evident
by the accompanying photographs of the execu-
tive offices of the concern. When Mr. Gittins
increased at such a rate that existing facilities
soon proved inadequate to keep it cleared away
and more "elbow room" became imperative.
Following enlarged facilities in the manufac-
turing plant and increased man-power, it became
AUGUST 23, 1919
executive establishments in the business world
of the metropolis. It is located on the first
floor of the company's big factory building,
which has a wide frontage on two streets in
the heart of the Bronx piano manufacturing
district.
Among the items of increase in the company's
manufacturing capacity is the addition of two
stories to a large section of the factory building,
construction of which is now rapidly going on.
ENLARGED ESTEY OFFICES
ENTRANCE & TELEPHONE EXCHANGE
G E N E R A L OFFICE
Executive and Business Offices of the Estey Piano Co. as They Appear Fo llowing Recent Enlargement
recently declared in the course of a talk on
speeding up the piano business that the Estey
Piano Co. had keyed up its productive pitch to
a full diapason and proposed to keep it there
he was uttering more than a mere figure of
speech.
Estey energy quickly entailed expansion, for
the volume of business handled by the company
under the impulse imparted to both the pro-
ductive and distributive ends of the industry
necessary to make corresponding increases in
the executive forces, and this in turn entailed
enlargement of the working quarters of the
office staff. Accordingly the capacious New
York offices were overhauled, more floor space
was obtained and the place was completely
remodeled, with added equipment and appurte-
nances suited to the expansion in its other de-
partment. The Estey Piano Co. now has one of
the most commodious and completely equipped
The Estey Piano Co. has shown itself to be
fully alive to the needs and opportunities of the
hour in the after-war era of reconstruction and
expansion, and in line with the policy of Mr.
Gittins of speeding up all along the line, a
policy which he has earnestly urged upon the
whole music trade, this company is suiting the
action to the word and is going ahead with its
enlarged plans with an energy and enthusiasm
that is highly characteristic of it.
SALES TICKETS TO SHOW COST
chants, is a heroic measure which is very objec-
tionable, and the more so because it will not
prove the remedy that it seeks to be in the low-
ering of prices.
The Siegel plan calls for all sales tickets to
indicate what the article costs and what it is
offered at. Under this rule the promoters of
the bill declare that the buyer will be protected
and if he sees that the seller is asking an unrea-
sonable profit he will refuse to buy it. The ef-
fect, it is argued, will be to discourage profiteer-
ing and to encourage the merchant to mark his
goods at the lowest possible price commensu-
rate with a small profit and that the man who
does this will do the large business.
One objection urged against this is that while
it would be easy to state what an article costs
wholesale it would be difficult to make clear
to the public that the difference between that
and retail is not all profit and that the over-
heads and the cost of distribution have to be
allowed for in the selling price.
Siegel Bill Now Before Congress Would Re-
quire Retailers to Mark Goods Showing Cost
Price as Well as Retail Price
Retail merchants and department stores in
general are strongly opposed to the Siegel bill
now pending before the Interstate and Domestic
Committee of the House of Representatives.
The bill is one of several that has been called
forth in the hue and cry over high prices of
food and clothing and, according to local mer-
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
For over 25 years Specialists
in high grade Piano Cases
Paterson Piano
Case Co.
PATERSON, N. J.