Music Trade Review
Issue: 1919 Vol. 69 N. 8 - Page 36
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
36
INTERESTING WINDOW DISPLAY
TALKING MACHINE EXPORTS DECLINE
East Liverpool, O., Dealer Features Victor Rec-
ord in Timely Summer Display
Exports, Including Records, for Eleven Months
Ending May 31, 1919, Total $4,020,960
Lewis Bros., Victor dealers of East Liverpool,
O., recently featured McCormack's Victor record
"When You Look in the Heart of a Rose."
The window was arranged by the store manager,
Washington, D. C , August 18.—In the sum-
mary of exports and imports of the commerce
of the United States for the month of May, 1919,
(the latest period for which it has been com-
piled), which has just been issued, the following
figures on talking machines and records are pre-
sented:
The dutiable imports of talking machines and
parts, during Mayv 1919, amounted in value to
$49,190, as compared with $26,033 worth which
were imported during the same month in 1918.
The eleven months' total, ending May, 1919,
showed importations valued at $282,318, as coin
pared with $310,757 worth of talking machines
and parts imported during the same period of
1918.
Talking machines to the number of 4,002,
valued at $123,058, were exported in May, 1919,
as compared with 9,946 talking machines, valued
at $337,865 sent abroad in the same period of
1918. The eleven months' total showed that we
exported 45,186 talking machines, valued at $1,-
367,641, as against 88,239 talking machines,
valued at $2,506,617 in 1918, and 69,221 talking
machines, valued at $1,797,028 in 1917.
The total exports of records and supplies for
May, 1919, were valued at $325,748, as compared
with $203,489 in May, 1918. For the eleven
months ending May, 1919, records and acces-
sories were exported valued at $2,653,319 in
1918 and $1,856,879 in 1917.
Most Artistic McCormack Window
F. H. Burbick, and in the middle of the dis-
play was a beautiful rose with a girl's head in
the center. On the left was a large Victrola
and on the opposite side a picture of the famous
tenor. Around the front of the display were
several Victor records of the song with tapes
leading the eye to the machine. In the lower
right hand corner was a reminder that summer
is still here and summer music is in order.
TALKERS AND LANGUAGE STUDY
National Educational Association Recognizes
the Value of Talking Machines in Aiding the
Student to Speak With Proper Accent
At the recent convention of the National Edu-
cational Association of the United States, which
met at Milwaukee, Professor E. C. Parmenter,
of the University of Chicago, spoke on the im-
mense value of the talking machine in teaching
the French pronunciation.
He brought forward the fact that by the use
of the Dictaphone it was possible for a student
to speak a sentence or two in French and then
hear what he has said with his own pronuncia-
tion. He may in that way more clearly see the
faults of his pronunciation.
The value of the talking maching in teaching
the proper accent in French he believed was a
large one. Educational institutions which could
not afford language instructors with a good ac-
cent could obtain their accent through the rec-
ords. He stated, however, that the letter "S"
was not distinguishable in the phonographic
reproduction.
In a discussion which followed, however, W.
H. Willson, manager of the educational depart-
ment of the Columbia Co., made known the fact
that during the past six or seven months great
improvements had been made in the record-
ing of the French language and that to-day the
"S" was perfectly distinguishable, and that the
letter "F," which was even more difficult to
record formerly, may now be recorded with per-
fect clarity.
Among the other representatives of the Co-
lumbia Co. present at this convention were J.
Milner Dorey and Harry B. Goodwin.
RAHWAY T. M.JX^ OPENS STORE
The Rahway Talking Machine Co. has just
opened a new store at Rahway, N. J. This
concern carries Columbia Grafonolas and is
doing a brisk retail trade in those instruments.
Ben Saffran, manager of the store at 138 Main
street, is planning for a large fall trade and is
getting together a large stock of Columbia ma-
chines to take care of the holiday rush.
W. H. GOULD ON VACATION
Walter H. Gould, in charge of the salesmen
in the educational department of the Columbia
Graphophone Co., is on a two weeks' vacation.
WHAT FARMERS ARE BUYING NOW
Advertising Man Discusses Talking Machine
Trade Among Farmers—Standard Machines
and Records Greatly in Demand These Days
In discussing the financial conditions among
the farmers of this country and the kind of
goods they are buying these days, Herbert S.
Cline, advertising manager of A. Livingston &
Sons, Bloomington, 111., points out some very
interesting facts regarding the talking machine
trade. He says:
"We sell more talking machines to farmers
than to city people. And we are fortunate in
having a standard make of instrument that is
advertised in the farm papers. It has been
our experience that our farmer customers are
so strongly sold on this machine that they are
willing to wait several months to get this
particular make (on which there happens to
be a shortage), when there are a score of other
places in the city where they can get immed-
iate delivery of other makes of machines not so
extensively advertised.
"Again, one has only to glance over the mail
orders from farmers that we receive every
month for records to get an idea as to their
taste. Usually the woman in the family has a
great deal to say as to the selection of records
—and a taste that calls for McCormack, Galli-
Curci or Caruso is going to call for similar
refinement in wearing apparel, accessories and
household needs."
THE VERSATILE WERRENRATH
Reinald Werrenrath, the young American bari-
tone, whose Victor records are among the trade's
"best sellers," is editing two volumes entitled
"One Hundred Modern Scandinavian Songs,"
for the famous "Musicians' Library," published
by the Oliver Ditson Co. of Boston. This vol-
ume of Scandinavian songs, after two years
of research work, is nearing completion and
will be in the hands of the printers shortly.
Another collection which Mr. Werrenrath re-
vised and edited for the Oliver Ditson Co. is
the "New Arion," for male chorus, a revision
of the well-known "Old Arion." As a com-
poser Mr. Werrenrath is best known for two
male choruses, "The Siesta" and "Cavalier's
Song," and a number of unpublished songs
which he modestly refuses to let appear in print.
AUGUST 23,
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK
1919
THE MUSIC TRADE REVIEW
36
INTERESTING WINDOW DISPLAY
TALKING MACHINE EXPORTS DECLINE
East Liverpool, O., Dealer Features Victor Rec-
ord in Timely Summer Display
Exports, Including Records, for Eleven Months
Ending May 31, 1919, Total $4,020,960
Lewis Bros., Victor dealers of East Liverpool,
O., recently featured McCormack's Victor record
"When You Look in the Heart of a Rose."
The window was arranged by the store manager,
Washington, D. C , August 18.—In the sum-
mary of exports and imports of the commerce
of the United States for the month of May, 1919,
(the latest period for which it has been com-
piled), which has just been issued, the following
figures on talking machines and records are pre-
sented:
The dutiable imports of talking machines and
parts, during Mayv 1919, amounted in value to
$49,190, as compared with $26,033 worth which
were imported during the same month in 1918.
The eleven months' total, ending May, 1919,
showed importations valued at $282,318, as coin
pared with $310,757 worth of talking machines
and parts imported during the same period of
1918.
Talking machines to the number of 4,002,
valued at $123,058, were exported in May, 1919,
as compared with 9,946 talking machines, valued
at $337,865 sent abroad in the same period of
1918. The eleven months' total showed that we
exported 45,186 talking machines, valued at $1,-
367,641, as against 88,239 talking machines,
valued at $2,506,617 in 1918, and 69,221 talking
machines, valued at $1,797,028 in 1917.
The total exports of records and supplies for
May, 1919, were valued at $325,748, as compared
with $203,489 in May, 1918. For the eleven
months ending May, 1919, records and acces-
sories were exported valued at $2,653,319 in
1918 and $1,856,879 in 1917.
Most Artistic McCormack Window
F. H. Burbick, and in the middle of the dis-
play was a beautiful rose with a girl's head in
the center. On the left was a large Victrola
and on the opposite side a picture of the famous
tenor. Around the front of the display were
several Victor records of the song with tapes
leading the eye to the machine. In the lower
right hand corner was a reminder that summer
is still here and summer music is in order.
TALKERS AND LANGUAGE STUDY
National Educational Association Recognizes
the Value of Talking Machines in Aiding the
Student to Speak With Proper Accent
At the recent convention of the National Edu-
cational Association of the United States, which
met at Milwaukee, Professor E. C. Parmenter,
of the University of Chicago, spoke on the im-
mense value of the talking machine in teaching
the French pronunciation.
He brought forward the fact that by the use
of the Dictaphone it was possible for a student
to speak a sentence or two in French and then
hear what he has said with his own pronuncia-
tion. He may in that way more clearly see the
faults of his pronunciation.
The value of the talking maching in teaching
the proper accent in French he believed was a
large one. Educational institutions which could
not afford language instructors with a good ac-
cent could obtain their accent through the rec-
ords. He stated, however, that the letter "S"
was not distinguishable in the phonographic
reproduction.
In a discussion which followed, however, W.
H. Willson, manager of the educational depart-
ment of the Columbia Co., made known the fact
that during the past six or seven months great
improvements had been made in the record-
ing of the French language and that to-day the
"S" was perfectly distinguishable, and that the
letter "F," which was even more difficult to
record formerly, may now be recorded with per-
fect clarity.
Among the other representatives of the Co-
lumbia Co. present at this convention were J.
Milner Dorey and Harry B. Goodwin.
RAHWAY T. M.JX^ OPENS STORE
The Rahway Talking Machine Co. has just
opened a new store at Rahway, N. J. This
concern carries Columbia Grafonolas and is
doing a brisk retail trade in those instruments.
Ben Saffran, manager of the store at 138 Main
street, is planning for a large fall trade and is
getting together a large stock of Columbia ma-
chines to take care of the holiday rush.
W. H. GOULD ON VACATION
Walter H. Gould, in charge of the salesmen
in the educational department of the Columbia
Graphophone Co., is on a two weeks' vacation.
WHAT FARMERS ARE BUYING NOW
Advertising Man Discusses Talking Machine
Trade Among Farmers—Standard Machines
and Records Greatly in Demand These Days
In discussing the financial conditions among
the farmers of this country and the kind of
goods they are buying these days, Herbert S.
Cline, advertising manager of A. Livingston &
Sons, Bloomington, 111., points out some very
interesting facts regarding the talking machine
trade. He says:
"We sell more talking machines to farmers
than to city people. And we are fortunate in
having a standard make of instrument that is
advertised in the farm papers. It has been
our experience that our farmer customers are
so strongly sold on this machine that they are
willing to wait several months to get this
particular make (on which there happens to
be a shortage), when there are a score of other
places in the city where they can get immed-
iate delivery of other makes of machines not so
extensively advertised.
"Again, one has only to glance over the mail
orders from farmers that we receive every
month for records to get an idea as to their
taste. Usually the woman in the family has a
great deal to say as to the selection of records
—and a taste that calls for McCormack, Galli-
Curci or Caruso is going to call for similar
refinement in wearing apparel, accessories and
household needs."
THE VERSATILE WERRENRATH
Reinald Werrenrath, the young American bari-
tone, whose Victor records are among the trade's
"best sellers," is editing two volumes entitled
"One Hundred Modern Scandinavian Songs,"
for the famous "Musicians' Library," published
by the Oliver Ditson Co. of Boston. This vol-
ume of Scandinavian songs, after two years
of research work, is nearing completion and
will be in the hands of the printers shortly.
Another collection which Mr. Werrenrath re-
vised and edited for the Oliver Ditson Co. is
the "New Arion," for male chorus, a revision
of the well-known "Old Arion." As a com-
poser Mr. Werrenrath is best known for two
male choruses, "The Siesta" and "Cavalier's
Song," and a number of unpublished songs
which he modestly refuses to let appear in print.
AUGUST 23,
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK
1919
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