Music Trade Review
Issue: 1919 Vol. 69 N. 6 - Page 36
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
36
SPECIAL DEMONSTRATING MACHINE
TALKING MACHINE AN AID TO ART
Novel Machine Used by Los Angeles Dealer
in Demonstrating Records—Specially De-
signed and Suitable for Store Only
Mrs. Ethel Brasel, Manager Sherman-Clay
Victrola Department, Shows Value of Talking
Machine in Education of Children
Los ANGELES, CAL., August 3.—Shown in the ac-
companying illustration is a specially construct-
ed desk talking machine for demonstrating new
records, intended to enable the customer to
leisurely and comfortably wait upon herself. It
is, of course, for use in the store in the selling
of records and not for entertainment in the
home. Designed somewhat along the lines of
an ordinary writing desk the machine is oper-
ated in the usual way and the disc and needle
are within convenient reach of the person seated
Mrs. Ethel Brasel, manager of the Victrola
department of Sherman-Clay & Co., Spokane,
Wash., was recently quoted in the newspapers
of that city on the subject of the value of the
talking machine in the schools as an aid to the
appreciation of art. The public school officials
in that city have expressed themselves in favor
of this method and are using it with success
Mrs. Brasel said:
"The child whose home contains a talking
machine is presumably a child who has a keener
appreciation than the child who has not this
advantage. Not one American child in a hun-
dred, as the taste of the people now stands, is
really musical from birth. We find only a small
minority of children gifted with executive or
creative talent in music, but every normal child
has the capacity to enjoy music, and they should
become acquainted with the good classics when
the opportunity under proper guidance is avail-
able.
"The children should be taught to listen in-
telligently to music in the home through good
records of world-famed artists. The talking
machine presents the most interesting, most
efficient and most attractive of all means for
producing musical feeling and knowledge of
standard classics.
"The child mind presents a field for promo-
tive work in the love and appreciation of the
noblest of all arts. We come to see more and
more that music is something to be taught
through constant presentation, and that a taste
for good music is the most important element
in the development of the strongest character
and mind."
A Novel Demonstrating Machine
before it. Taking the place of pigeon-holes on
one side is a rack for records to be played and
on the other side is a partitioned rack for those
selected and rejected. There is also a holder
for catalogs and underneath the glass of the
partly covered top are lists of the latest num-
bers. A small glass cover fits down over the
playing part when not in use.
The machine, which has been named a Phono-
graph Console, represents the idea of William
H. Richardson, of the new Los Angeles music
house of Richardson's, Inc., at 607 West
Seventh street, where the machine here shown
is on exhibition and in use.
SUMMER SALES STIMULANT
An original and clever plan for giving pub-
licity to Columbia records and Grafonolas has
$2,500,000 INCORPORATION
The Talking Book Corp. has been incorpo-
rated with a capital of $2,500,000 by George P.
Read, Albert G. Carlisle, G. Franklin Stringer,
all of New York. Robert Foreman, of Mont-
clair, N. J., is also one of the incorporators of
the new enterprise.
The Kay Talking Machine Co., 97 Chambers
street, New York, recently featured a list of
all the records ever made by the famous tenor
John McCormack, who is now known as the
"great American tenor."
stantial cardboard with a wooden handle. As
the illustration shows, one side brings publicity
to the Grafonola, while the reverse side brings
publicity to the Columbia records. The dis-
AUGUST 9,
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Front View of Fan
recently been disclosed by the Columbia
Graphophone Co. It is a fan made of sub-
Reverse Side
tribution of such publicity should be a popular
move during the hot weather.
Publiaher
373 Fourth Ave. NEW YORK
1919
THE MUSIC TRADE REVIEW
36
SPECIAL DEMONSTRATING MACHINE
TALKING MACHINE AN AID TO ART
Novel Machine Used by Los Angeles Dealer
in Demonstrating Records—Specially De-
signed and Suitable for Store Only
Mrs. Ethel Brasel, Manager Sherman-Clay
Victrola Department, Shows Value of Talking
Machine in Education of Children
Los ANGELES, CAL., August 3.—Shown in the ac-
companying illustration is a specially construct-
ed desk talking machine for demonstrating new
records, intended to enable the customer to
leisurely and comfortably wait upon herself. It
is, of course, for use in the store in the selling
of records and not for entertainment in the
home. Designed somewhat along the lines of
an ordinary writing desk the machine is oper-
ated in the usual way and the disc and needle
are within convenient reach of the person seated
Mrs. Ethel Brasel, manager of the Victrola
department of Sherman-Clay & Co., Spokane,
Wash., was recently quoted in the newspapers
of that city on the subject of the value of the
talking machine in the schools as an aid to the
appreciation of art. The public school officials
in that city have expressed themselves in favor
of this method and are using it with success
Mrs. Brasel said:
"The child whose home contains a talking
machine is presumably a child who has a keener
appreciation than the child who has not this
advantage. Not one American child in a hun-
dred, as the taste of the people now stands, is
really musical from birth. We find only a small
minority of children gifted with executive or
creative talent in music, but every normal child
has the capacity to enjoy music, and they should
become acquainted with the good classics when
the opportunity under proper guidance is avail-
able.
"The children should be taught to listen in-
telligently to music in the home through good
records of world-famed artists. The talking
machine presents the most interesting, most
efficient and most attractive of all means for
producing musical feeling and knowledge of
standard classics.
"The child mind presents a field for promo-
tive work in the love and appreciation of the
noblest of all arts. We come to see more and
more that music is something to be taught
through constant presentation, and that a taste
for good music is the most important element
in the development of the strongest character
and mind."
A Novel Demonstrating Machine
before it. Taking the place of pigeon-holes on
one side is a rack for records to be played and
on the other side is a partitioned rack for those
selected and rejected. There is also a holder
for catalogs and underneath the glass of the
partly covered top are lists of the latest num-
bers. A small glass cover fits down over the
playing part when not in use.
The machine, which has been named a Phono-
graph Console, represents the idea of William
H. Richardson, of the new Los Angeles music
house of Richardson's, Inc., at 607 West
Seventh street, where the machine here shown
is on exhibition and in use.
SUMMER SALES STIMULANT
An original and clever plan for giving pub-
licity to Columbia records and Grafonolas has
$2,500,000 INCORPORATION
The Talking Book Corp. has been incorpo-
rated with a capital of $2,500,000 by George P.
Read, Albert G. Carlisle, G. Franklin Stringer,
all of New York. Robert Foreman, of Mont-
clair, N. J., is also one of the incorporators of
the new enterprise.
The Kay Talking Machine Co., 97 Chambers
street, New York, recently featured a list of
all the records ever made by the famous tenor
John McCormack, who is now known as the
"great American tenor."
stantial cardboard with a wooden handle. As
the illustration shows, one side brings publicity
to the Grafonola, while the reverse side brings
publicity to the Columbia records. The dis-
AUGUST 9,
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Front View of Fan
recently been disclosed by the Columbia
Graphophone Co. It is a fan made of sub-
Reverse Side
tribution of such publicity should be a popular
move during the hot weather.
Publiaher
373 Fourth Ave. NEW YORK
1919
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