Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
MUSIC
TRADE
REVIEW
The Name
Breeds Money
We believe it will be worth money to you to reflect seriously upon
this brief thought about PRESTIGE!
Suppose you had in your salesrooms a piano, a phonograph or some
phonograph records whose maker's name you did not know. Suppose,
that is, that all you could say to your prospective customer was, "I don't
know who made that piano, but I'm sure it's a good one!''
You couldn't blame the customer for hesitating to buy, under such
circumstances, could you?
Now consider what PRESTIGE means. When you say to a customer,
"This piano, this phonograph, these records are made by the Starr Piano
Company," what chain of thought is instantly aroused in the customer's
mind ?
Instantly the customer thinks: "Sfarr-made! That means that this
is the product of a company that has been making fine musical instru-
ments for the past fifty years! Its products are famous all over the world!
Why, of course I can be absolutely sure of the workmanship, the tone
qualities, of Starr-made products! The PRESTIGE of the Starr guarantees
me!
That's what PRESTIGE is—a positive help to the salesman. Prestige
is the invisible asset that breeds confidence—and confidence produces
SALES.
This is why Starr Pianos, Starr Phonographs, and Gennett Records
(made by the Starr Piano Company) are selling in such tremendous numbers
today that we are able to keep up with the flood of orders only by
enlarging our great factories.
"Cash in" on Starr prestige!
THE STARR PIANO COMPANY
EitablMed 1S72
Richmond, Indiana
AUGUST
2, 1919