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58
THE
MUSIC
TRADE
REVIEW
JULY 26, 1919
Waltz Song Success
Haunting, Dreamy, Sensational vf/
HAWAII Art MOOfl LIGHT
Chicago
'HAWAIIAN MOONLIGHT" A HIT
McKinley Song a Tremendous Seller on the
Pacific Coast—An Attractive Window Dis-
play Recently Made in San Francisco
McKINLEY MUSIC COMPANY
congratulate you on a nation-wide winner. 1
must look up another good Hawaiian number
for our catalog, as the people surely have not
tired of them. Express us two thousand more
copies of the song."
New York
PLAN CHORUS FESTIVALS IN PARKS
National League for Woman's Service Arrang-
ing for International Chorus Festivals With
Community Singing During August
Herewith is shown a recent window display
TO FEATURE BALLADS NEXT SEASON
of "Sweet Hawaiian Moonlight," the song hit
published by the McKinley Music Co., Chicago, That Type of Song to Be Much in Evidence, Ac-
which was made by Sherman, Clay & Co., San
cording to Present Trade Plans
A series of international chorus festivals with
community singing by various national groups
is being planned for city parks on each of the
five Sundays of August by the newly organized
Chorus Division of 'the National League for
Since the signing of the armistice the ballad Woman's Service, co-operating with the In-
has been the most popular of all the different ternational Music Festival Chorus.
types of songs issued. It is true that the nov-
Mrs. Kenneth J. Muir, secretary of the In-
elty songs, such as the "Frenchy" songs and ternational Music Festival Chorus and a leader
jazz, which latter appears to be with us to stay in music circles, has been appointed by Mrs.
for a long period, have also had popularity, but Kdward McVickar, New York City, chairman of
it has been the ballads -that have gone over as the league, as chairman of the Chorus Division,
great successes. During the coming season the to develop the organization and arrange the pro-
majority of the song writers are preparing to grams of the park festivals. Assisting Mrs.
place ballads with their publishers, mostly of
Muir is Mrs. Laura Klliott.
the better class. Especially is this true in re-
The concerts will be held at 4 p. m. in Seward,
gard to lyrics.
Washington Square, Schurz, Tompkins and
That the high-class ballad is to have great Battery parks in Manhattan and in Prospect
popularity is practically conceded by both writ- Park, Brooklyn, under competent leadership of
ers and publishers alike, and as they appear to various conductors.
have tlae faculty of discerning the public's tastes
In connection with all the park festivals Mrs.
long before the average onlooker they probably Muir is planning to have community singing
are not far wrong in this case.
by the audience. Folk songs of the nationalities
That jazz, and more jazz, is also to be promi- chieHy represented in the audience will make up
nent in the publications of the coming fall is that part of the program. Prominent individual
hardly to be disputed. Dancing was never more soloists, too, are being arranged for at all the
popular than at the present time and, despite festivals.
critics to the contrary, dancers prefer numbers
"America has been called the great 'melting
of jazzy origin. That they are to get their pot,' yet it would seem so far to be an ideal
Attractive Display of McKinley Hit
desires in this regard is not questioned, as song which needs greater achievement," said Mrs.
Francisco, Cal. Kd Little, manager for Sher- writers during the past two months have been Muir, in explaining the purposes of the festivals.
man, Clay & Co., in sending the photograph of turning out such numbers at a lively fashion.
"There is no happier way to effect a better un-
this attractive display to the headquarters of
The outlook appears, then, to be that we shall derstanding between Americans and foreigners
the McKinley concern, wrote as follows:
have some real good ballads early this fall and and to create a truly democratic amalgamation
"'Sweet Hawaiian Moonlight' is going tre- for the novelty end of the publishing business than by the intermingling of choruses harmon-
mendously on the Coast. Our firm published we are to be given jazz, a combination of songs iously gathered for a common objective of emo-
several Hawaiian successes and I thought Ha- ot extreme type, but one which will without tional beauty, in which each individual forms
waiian numbers were about through, but we can doubt, after all, meet the needs of the moment. a necessary part."
hardly keep enough copies in stock of your
The International Music Festival Chorus,
great song to supply the demand. Every or-
TO APPEAR IN NEW MUSICAL SHOW which has built up an organization throughout
chestra on the Pacific Coast is now playing this
the country, is encouraging everywhere the hold-
number, and as it was the biggest dance favorite
Frederick V. Bowers has renewed his con- ing of the national park sings. Similar concerts,
on Broadway when 1 was East in June, 1 must tract with Max Spiegel and will open on Au- although on not as large a scale as these
gust 25 in an entirely new piece entitled, "Kiss planned, have been held at various times in
Me Again," for which Mr. Bowers has written New York City under the auspices of the
the music ami Arthur J. Lampe the words.
Chorus Association.
THE Sensational Oriental Intermezzo
"Arabian Nights"
Song
Intermezzo One-Step
By
M. DAVID a n d WM. HEWITT
C. C. CHURCH & COMPANY
60 ALLYN ST.. HARTFORD. CONN.
Successor! to CHURCH. PAXSON & CO.. New York
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
3 1 1 W e s t 4 3 d Street
New York City
Published by
T. B. HARMS & FRANCIS, DAY & HUNTER
SONGS
That Reach
Every Heart
Tremendous
Sellers
A.J.StasnyMusicCo.
56 W. 45th St.,
New York
We Are the Publishers
of the Terrific
Song Success
BUY YOUR MUSIC FROM
BOSTON p » blishers
WALTER JACOBS
8 Bosworth St.,
Roses of Picardy
Featured by JOHN McCORMACK
CHAPPELL & CO., Ltd.
41 East 34th Street
NEW YORK
347 Yonge Street
TORONTO, CAN.
publisher
BOSTON, MASS.
" S e e Dixie F i r s t "
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses- New York and Chicago