Music Trade Review
Issue: 1919 Vol. 69 N. 22 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE MUSIC TRADE
OUR TECHNICAL DEPARTMENT
REVIEW
CHECK SURVIVES AIRPLANE FIRE
NOVEMBER 29, 1919
TEMPERAMENT IN RETAIL STORES
{Continued from page 15)
B'ur Bros. Co. Receives Remains of Check and
needed at this point, for inasmuch as the minor third
Letter Partially Destroyed by Fire in Airplane
complementary interval would have to be compared
Mail Service from Washington to New York
with the major sixth on a basis of 2 to i, the com-
parison could not be accurately made by ear. More-
The efficient methods of the dead letter office
over the octave ¥2—F3 would have to be tuned first. in Washington were recently manifested when
But in any case, by using the metronome as sug- the remains of a letter and a cashier's check which
gested on page 107 (footnote) one can get a guide were sent to Bjur Bros. Co., Southern Boulevard
to the beat rate which will enable the ear to judge
more accurately than otherwise. For instance, 8
beats per second are 480 per minute. Set the metro-
nome at 160 and count three beats per tick of the
metronome. This can be done between metronome
and beat much better than between beat and beat.
Anyhow, the tuner soon learns to judge the rate of 8
per second well, especially if he is very careful to
judge his fifths and fourths. Here again the metro-
nome is wonderfully useful.
2. The triads and other test chords are not
to be calculated as to the complex beats set up in
them. The intention is merely to give a general
check and to teach the tuner to listen to the slow
beats of the fifths and fourths over the fast beats
of the thirds and sixths.
Attitude of the Boss Reflects Upon Sales Force—
Useless to Preach Ideas and Theories If They
Are Not Practiced by the Preacher Himself
The pervading temperament in the store or
business instituiton really has its source in the
owner or boss. It is all right to theorize on
courtesy and to lay out detailed instructions to
manager and clerks of
lines to follow in carrying
out systematic courteous
treatment. Still, the im-
portant fact remains that
whatever is the natural
temperament or disposi-
tion of the owner is likely
to reflect itself c l e a r
through the institution to
the most distant employe.
This is a fact in business
that is too often over-
looked. There are too
many people who think
that they can make by
precept whatever tempera-
Communications for this department should be
ment seems best for. an-
addressed to William Braid White, care of Music
institution. It can be help-
Trade Review, 373 Fourth avenue, New York.
ed in this way, but after
all it will be found on
SOME WORTH WHILE ADVERTISING
careful analysis that the
real temperament of the
W. C. DeForeest & Son Make Liberal Use of
business comes from the
Newspaper Space in Calling Public Attention to
owner or whoever has
the Week Long Music Festival at Opening
actual charge of it and his
manner or disposition will
pervade the whole estab-
SHARON, PA., November 24.—One of the parti-
lishment. It may not im-
cularly interesting features of the formal opening
Letter and Check After Airplane Fire
mediately affect every man
of the new store of W. C. DeForeest & Son, as
has already been recorded in The Review, was near 156th street, New York, by a dealer in in the place, but between its effect on the men and
the amount of preliminary advertising inserted Kinston, N. C, were returned to him after having the natural selection in the course of time of men
in the local newspapers by the DeForeest house been through a fire which occurred after the in harmony with the owner in temperament it is
for the purpose of calling public attention to the wrecking of an airplane which was carrying the the owner's temperament that comes eventually
six day music festival. One full page ad, for mail from Washington to New York. The acci- to prevail all over the business institution. If you
instance, was devoted to the program for "War- dent occurred on October 14, and it was only a have doubts on this question make a study of it,
ren Night," in honor of the Warren, O., store of short time after that that the dealer received the and you will likely be surprised at the extent to
DeForeest & Son, and the citizens of Warren remains of the letter and check as shown in the which the disposition of the owner controls the
were especially invited to attend on that particu- accompanying illustration with the typewritten temperament of the entire place.
note which also accompanied it. The dealer im-
lar date.
There was also a day set aside for the music mediately sent the check to the Bjur Bros. Co.,
trade and a large advertisement run to extend as a souvenir.
a welcome to the visitors, the names of the in-
The Largest and Onlu Exclusive
Producers of Babu, Grands-
The White Music Shop, Danbury, Conn., uses the
vited guests being featured in the announcement.
BRAMBACH PIANO CQ
Not an opportunity was lost to give full pub- Krakauer player-piano for accompaniment work in
6 3 9 - 6 4 3 wtST *9*fc STRBST
licity to the various features of the opening festi- a series of concerts at which the well-known tenor,
val and the results, be it said, were most satis- George Merrick, appears.
factory. The local newspapers covered the festi-
val very thoroughly in their news columns during
*lt there is no harmony in the factory
the week.
there will be none in the piano/'
tfieBRAMBACH
BABY GRAND
^mnniniitaiiiiuunrrinriitiiniiiuiiiiiHiiininimiiiriinirraminiinuitiiiiiiiiriiiiimiiiriimiiriMiMiiiiiiniiunitiiiiiiMiiiiifiiiiiiiiiiifnriMHi]
NEW MILTON ADVERTISEMENTS
The Milton Piano Co., 542 West Thirty-sixth
street, New York, has just issued three new
newspaper advertisements for dealers' use. These
are very attractively illustrated, the copy of two
being devoted to the Milton piano, while the
third exploits the player-piano. Each one is
built up with a human interest appeal, one show-
ing the use of the piano in the home and the
other in the club, and the third, the use of the
player-piano, portraying the enjoyment which
children derive from the use of an instrument
of this character.
The Packard Piano Co.
FORT WAYNE. IND., U. S. A*
NEW YORK HEADQUARTERS, 130 WEST 42d STREET
.iiiiiiirniiiTiiMiiiiiiinitiiiiiiiniiiiiiiiiiiiinriiiiiiiiiiitiiuiiiiniiuniniiiiHiuiuiliiiiiJiiiMUBQiiiiiiiiiiiiiiiiniMiiiiiiiiiiutTi
nuin
iiiiniirniMiiiiiiiiiiiuitiiiiiiiiiliiiiiiiiiniitniiiiiiiuuiiitiiuiiiDUiniitiiiiiiiitimiriRiiMitniuiiiaiinLiiniiiiuiiirMnii
PIANO
TRUCKS
PIANO
HOISTS
in 9 Styles
'1NDEMW
THE
BEST
PROPOSITION
IN THE
MARKET
Lindeman#Sons Piano (0
10 Jones Street
New York*
The BEST Known
Ask about them
Self Lifting Piano Truck Co.
FINDLAY, OHIO
46
THE MUSIC TRADE
OUR TECHNICAL DEPARTMENT
REVIEW
CHECK SURVIVES AIRPLANE FIRE
NOVEMBER 29, 1919
TEMPERAMENT IN RETAIL STORES
{Continued from page 15)
B'ur Bros. Co. Receives Remains of Check and
needed at this point, for inasmuch as the minor third
Letter Partially Destroyed by Fire in Airplane
complementary interval would have to be compared
Mail Service from Washington to New York
with the major sixth on a basis of 2 to i, the com-
parison could not be accurately made by ear. More-
The efficient methods of the dead letter office
over the octave ¥2—F3 would have to be tuned first. in Washington were recently manifested when
But in any case, by using the metronome as sug- the remains of a letter and a cashier's check which
gested on page 107 (footnote) one can get a guide were sent to Bjur Bros. Co., Southern Boulevard
to the beat rate which will enable the ear to judge
more accurately than otherwise. For instance, 8
beats per second are 480 per minute. Set the metro-
nome at 160 and count three beats per tick of the
metronome. This can be done between metronome
and beat much better than between beat and beat.
Anyhow, the tuner soon learns to judge the rate of 8
per second well, especially if he is very careful to
judge his fifths and fourths. Here again the metro-
nome is wonderfully useful.
2. The triads and other test chords are not
to be calculated as to the complex beats set up in
them. The intention is merely to give a general
check and to teach the tuner to listen to the slow
beats of the fifths and fourths over the fast beats
of the thirds and sixths.
Attitude of the Boss Reflects Upon Sales Force—
Useless to Preach Ideas and Theories If They
Are Not Practiced by the Preacher Himself
The pervading temperament in the store or
business instituiton really has its source in the
owner or boss. It is all right to theorize on
courtesy and to lay out detailed instructions to
manager and clerks of
lines to follow in carrying
out systematic courteous
treatment. Still, the im-
portant fact remains that
whatever is the natural
temperament or disposi-
tion of the owner is likely
to reflect itself c l e a r
through the institution to
the most distant employe.
This is a fact in business
that is too often over-
looked. There are too
many people who think
that they can make by
precept whatever tempera-
Communications for this department should be
ment seems best for. an-
addressed to William Braid White, care of Music
institution. It can be help-
Trade Review, 373 Fourth avenue, New York.
ed in this way, but after
all it will be found on
SOME WORTH WHILE ADVERTISING
careful analysis that the
real temperament of the
W. C. DeForeest & Son Make Liberal Use of
business comes from the
Newspaper Space in Calling Public Attention to
owner or whoever has
the Week Long Music Festival at Opening
actual charge of it and his
manner or disposition will
pervade the whole estab-
SHARON, PA., November 24.—One of the parti-
lishment. It may not im-
cularly interesting features of the formal opening
Letter and Check After Airplane Fire
mediately affect every man
of the new store of W. C. DeForeest & Son, as
has already been recorded in The Review, was near 156th street, New York, by a dealer in in the place, but between its effect on the men and
the amount of preliminary advertising inserted Kinston, N. C, were returned to him after having the natural selection in the course of time of men
in the local newspapers by the DeForeest house been through a fire which occurred after the in harmony with the owner in temperament it is
for the purpose of calling public attention to the wrecking of an airplane which was carrying the the owner's temperament that comes eventually
six day music festival. One full page ad, for mail from Washington to New York. The acci- to prevail all over the business institution. If you
instance, was devoted to the program for "War- dent occurred on October 14, and it was only a have doubts on this question make a study of it,
ren Night," in honor of the Warren, O., store of short time after that that the dealer received the and you will likely be surprised at the extent to
DeForeest & Son, and the citizens of Warren remains of the letter and check as shown in the which the disposition of the owner controls the
were especially invited to attend on that particu- accompanying illustration with the typewritten temperament of the entire place.
note which also accompanied it. The dealer im-
lar date.
There was also a day set aside for the music mediately sent the check to the Bjur Bros. Co.,
trade and a large advertisement run to extend as a souvenir.
a welcome to the visitors, the names of the in-
The Largest and Onlu Exclusive
Producers of Babu, Grands-
The White Music Shop, Danbury, Conn., uses the
vited guests being featured in the announcement.
BRAMBACH PIANO CQ
Not an opportunity was lost to give full pub- Krakauer player-piano for accompaniment work in
6 3 9 - 6 4 3 wtST *9*fc STRBST
licity to the various features of the opening festi- a series of concerts at which the well-known tenor,
val and the results, be it said, were most satis- George Merrick, appears.
factory. The local newspapers covered the festi-
val very thoroughly in their news columns during
*lt there is no harmony in the factory
the week.
there will be none in the piano/'
tfieBRAMBACH
BABY GRAND
^mnniniitaiiiiuunrrinriitiiniiiuiiiiiHiiininimiiiriinirraminiinuitiiiiiiiiriiiiimiiiriimiiriMiMiiiiiiniiunitiiiiiiMiiiiifiiiiiiiiiiifnriMHi]
NEW MILTON ADVERTISEMENTS
The Milton Piano Co., 542 West Thirty-sixth
street, New York, has just issued three new
newspaper advertisements for dealers' use. These
are very attractively illustrated, the copy of two
being devoted to the Milton piano, while the
third exploits the player-piano. Each one is
built up with a human interest appeal, one show-
ing the use of the piano in the home and the
other in the club, and the third, the use of the
player-piano, portraying the enjoyment which
children derive from the use of an instrument
of this character.
The Packard Piano Co.
FORT WAYNE. IND., U. S. A*
NEW YORK HEADQUARTERS, 130 WEST 42d STREET
.iiiiiiirniiiTiiMiiiiiiinitiiiiiiiniiiiiiiiiiiiinriiiiiiiiiiitiiuiiiiniiuniniiiiHiuiuiliiiiiJiiiMUBQiiiiiiiiiiiiiiiiniMiiiiiiiiiiutTi
nuin
iiiiniirniMiiiiiiiiiiiuitiiiiiiiiiliiiiiiiiiniitniiiiiiiuuiiitiiuiiiDUiniitiiiiiiiitimiriRiiMitniuiiiaiinLiiniiiiuiiirMnii
PIANO
TRUCKS
PIANO
HOISTS
in 9 Styles
'1NDEMW
THE
BEST
PROPOSITION
IN THE
MARKET
Lindeman#Sons Piano (0
10 Jones Street
New York*
The BEST Known
Ask about them
Self Lifting Piano Truck Co.
FINDLAY, OHIO
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