Music Trade Review
Issue: 1919 Vol. 69 N. 20 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 15, 1919
THE MUSIC TRADE
REVIEW
HOW THE MUSIC MEMORY CONTEST PLAN IS DEVELOPING
MANSFIELD WITH LUDWIG CO.
C. M. Tremaine Gives Some Interesting Examples of How Contests Promoted by the National
Bureau for the Advancement of Music Are Being Worked Out
Former Packard Representative Assumes New
Duties at Factory of Ludwig & Co.—Has Had
Twenty Years of Experience in the Trade
The progress of the music memory contest
idea throughout the country is marked not only
by the" large number of cities taking up the plan,
but by numerous special developments that have
been distinguishing the contests in certain lo-
calities.
One of the contests that is exhibiting especial-
ly interesting features is that which is now being
conducted in Fort Worth, Texas, under the aus-
pices of the local school music director and the
Fort Worth Record. This event is receiving so
much local publicity that it is difficult to see how
anyone in the community can fail to realize that
something big is being- done in the music line—
something that is of interest to everybody. Al-
ready at least six big articles and a number of
smaller ones about the contest have appeared in
the Fort Worth Record, although the period of
preparation has some weeks more to run. The
entire list of sixty contest selections was attached
to several of the articles.
The most recent of these write-ups contains
the following significant statements run in large
type across two columns:
"The progress being made in music memory
contest work at the different schools seems noth-
ing short of marvelous to those who are doing
the work with the young folks. Their interest
in the music and their effort to learn and remem-
ber it is very marked and gratifying. Frequent
happenings which show how earnest the children
are have been a source of real delight to the
teachers and parents, who are watching for the
effect of the work, and many teachers and par-
ents have expressed their opinion that the Music
Memory Contest will give lasting results, and is
one of the best things of the kind ever intro-
duced."
In Los Angeles the school authorities conduct-
ing the contest have enlisted the co-operation r
the Los Angeles Symphony Orchestra, which is
to give five educational concerts during the "listen-
ing" period at which many of the selections on
the contest list will be played and explained. The
help of the various parent-teacher associations in
the city has also been secured and far-reaching
plans have been made for giving the children par-
ticipating in the contest opportunities to hear the
music outside of school in the homes of pupi 1
and in stores, clubs, and other places. During
the seven-and-a-half weeks of the period of prep-
aration the music hours in the schools are being
largely devoted to lessons in "listening," while
half-hour concerts by artists and teachers, a?
well as talks, by lecturers from the Victor Co. and
others, have also been arranged.
The first music memory contest covering an
entire county is being worked out under the
auspices of the Music Teachers' Association of
Corsciana, Texas. It is an outgrowth of a "Bet-
ter Music Contest" held last spring in the town
of Corsicana, which was an application of the
music memory contest idea to the campaign for
an appreciation of good music.
The contests already started or planned at
Indianapolis, Springfield, 111.; Texas, Grand
Rapids, Nashville and numerous other cities, are
all being competently handled and will undoubt-
edly do much to stimulate the local interest in
music. The Chicago contest at which the Chi-
cago Symphony Orchestra will lend its aid, also
promises to be a great success.
In Pennsylvania the music memory contest
idea has appealed very strongly to Paul E. Beck,
State Supervisor of Music in the Bureau of Voca-
tional Education at Harrisburg, who has recom-
mended the adoption of the plan on a State-wide
basis throughout the Pennsylvania schools and
has written the National Bureau for the Ad-
vancement of Music that he is sure it will be
widely adopted.
C. M. Tremaine, director of the Bureau, an-
nounces many further developments along the
contest line. He urges that the trade take seri-
ous cognizance of the very decided advantages
lying in the local use of the plan and, wherever
possible, put the school authorities in touch with
the Bureau for all information about it.
Announcement was made this week by C. A.
Ericsson, president of Ludwig & Co., of the ap-
pointment of George E. Mansfield as head of the
wholesale sales department of the business. Mr.
Mansfield, who assumed his new duties on Mon-
day of this week, has also acquired a substantial
stock interest in the company and will devote
his entire time to developing the sales end of
the business.
George E. Mansfield has been identified with
the piano industry for twenty years. He has
made a close study of both the retail and whole-
George E. Mansfield
sale merchandising and his experience has been
thoroughly practical from the ground up having
tern is maintained by a fleet of trucks which have started in his early days as a tuner. For several
NEW STORE FOR SHEPHERD CO.
been constructed for the purpose of carrying years his activities in the industry were centered
Enterprising Klamath Falls Piano House Moves pianos and other musical instruments. Among in New England, but later he became associated
Into New Home—Many Lines of Pianos Carried the pianos carried, in addition to the Knabe, are with the Amphion Piano Player Co., of Syracuse,
the Behning, Lyon & Healy, Autopiano, Gulbran- N. Y., where he directed the advertising and
With the Knabe as the Leading Instrument
scn, Behr Bros., Cable-Nelson and Fischer.
service departments of this enterprise, incidentally
KLAMATH FALLS, Ore., November 8.—The Earl
familiarizing himself with every phase of player
Shepherd Co., which carries the Knabe as its
action manufacturing. For the last year he has
ROCHESTER HOUSE CELEBRATES
leader, has recently moved into its new store at
been associated with O. W. Williams in New
507 Main street. Although this town has only E. W. Edwards & Son in Fourteenth Anniversary York as Eastern, Southern and export representa-
six thousand popuation the Earl Shepherd Co.
Feature Ampico Reproducing Pianos—Estab- tive of the Packard Piano Co., Fort Wayne, Ind.
has established a large piano store and is doing
He will from now on make his headquarters at
lished at Johnstown, N. Y., in 1838
an excellent business. In addition to the new
the factory of Ludwig & Co., 136th street and
store, which has a front of twenty-seven feet and
ROCHESTER, N. Y., November 10.—E. W. Ed- Willow avenue.
wards & Son, one of the oldest music houses in
The Ludwig plant is one of the largest and
this State, which was founded in 1832 at Johns- best equipped piano manufacturing establish-
town, N. Y., has been celebrating its fourteenth ments in the country, having a capacity of from
anniversary in this city. Daily demonstrations 8,000 to 10,000 pianos per annum. Owing to the
of the Ampico reproducing pianos have been steady progress of this company and its adher-
held at the store and have attracted many people ence to quality production the name Ludwig has
from all parts of the city. The Ornstein com- become a well-known factor in the retail piano
parison recital which was held here some time field and has a large following in practically
ago introduced the Ampico very effectively to every State in the Union. The Ludwig pianos
the music lovers of this city and this celebrated and player-pianos have always borne the highest
reproducing device may be had at the Edwards reputation for quality of tone, workmanship and
store in the Chickering and Haines Bros, pianos. finish, and the Ludwig player-piano, which was
Other instruments on the honor roll of this house developed and is manufactured in its entirety in
arc the Behning, Stultz & Bauer, Lindeman & the Ludwig plant, is being handled by many rep-
Sons, Artemis, Apollo player and others.
resentative dealers throughout the land, being
Warerooms of Earl Shepherd Co.
characterized by many individual features of ex-
a depth of ninety-four, with a large display win-
A. E. Wood has joined the sales force of John ceptional merit which attract a constantly grow-
dow space, there is a large warehouse for the
ing clientele of customers.
G.
Schuler, Buffalo, N. Y.
storing of surplus stock. A special delivery sys-
<7ne pest/cnou)/i
mufjctilriame
fd
ESTEY PIAND COMPANY. HEW YCnH EITY
Terjntne%ade.
NOVEMBER 15, 1919
THE MUSIC TRADE
REVIEW
HOW THE MUSIC MEMORY CONTEST PLAN IS DEVELOPING
MANSFIELD WITH LUDWIG CO.
C. M. Tremaine Gives Some Interesting Examples of How Contests Promoted by the National
Bureau for the Advancement of Music Are Being Worked Out
Former Packard Representative Assumes New
Duties at Factory of Ludwig & Co.—Has Had
Twenty Years of Experience in the Trade
The progress of the music memory contest
idea throughout the country is marked not only
by the" large number of cities taking up the plan,
but by numerous special developments that have
been distinguishing the contests in certain lo-
calities.
One of the contests that is exhibiting especial-
ly interesting features is that which is now being
conducted in Fort Worth, Texas, under the aus-
pices of the local school music director and the
Fort Worth Record. This event is receiving so
much local publicity that it is difficult to see how
anyone in the community can fail to realize that
something big is being- done in the music line—
something that is of interest to everybody. Al-
ready at least six big articles and a number of
smaller ones about the contest have appeared in
the Fort Worth Record, although the period of
preparation has some weeks more to run. The
entire list of sixty contest selections was attached
to several of the articles.
The most recent of these write-ups contains
the following significant statements run in large
type across two columns:
"The progress being made in music memory
contest work at the different schools seems noth-
ing short of marvelous to those who are doing
the work with the young folks. Their interest
in the music and their effort to learn and remem-
ber it is very marked and gratifying. Frequent
happenings which show how earnest the children
are have been a source of real delight to the
teachers and parents, who are watching for the
effect of the work, and many teachers and par-
ents have expressed their opinion that the Music
Memory Contest will give lasting results, and is
one of the best things of the kind ever intro-
duced."
In Los Angeles the school authorities conduct-
ing the contest have enlisted the co-operation r
the Los Angeles Symphony Orchestra, which is
to give five educational concerts during the "listen-
ing" period at which many of the selections on
the contest list will be played and explained. The
help of the various parent-teacher associations in
the city has also been secured and far-reaching
plans have been made for giving the children par-
ticipating in the contest opportunities to hear the
music outside of school in the homes of pupi 1
and in stores, clubs, and other places. During
the seven-and-a-half weeks of the period of prep-
aration the music hours in the schools are being
largely devoted to lessons in "listening," while
half-hour concerts by artists and teachers, a?
well as talks, by lecturers from the Victor Co. and
others, have also been arranged.
The first music memory contest covering an
entire county is being worked out under the
auspices of the Music Teachers' Association of
Corsciana, Texas. It is an outgrowth of a "Bet-
ter Music Contest" held last spring in the town
of Corsicana, which was an application of the
music memory contest idea to the campaign for
an appreciation of good music.
The contests already started or planned at
Indianapolis, Springfield, 111.; Texas, Grand
Rapids, Nashville and numerous other cities, are
all being competently handled and will undoubt-
edly do much to stimulate the local interest in
music. The Chicago contest at which the Chi-
cago Symphony Orchestra will lend its aid, also
promises to be a great success.
In Pennsylvania the music memory contest
idea has appealed very strongly to Paul E. Beck,
State Supervisor of Music in the Bureau of Voca-
tional Education at Harrisburg, who has recom-
mended the adoption of the plan on a State-wide
basis throughout the Pennsylvania schools and
has written the National Bureau for the Ad-
vancement of Music that he is sure it will be
widely adopted.
C. M. Tremaine, director of the Bureau, an-
nounces many further developments along the
contest line. He urges that the trade take seri-
ous cognizance of the very decided advantages
lying in the local use of the plan and, wherever
possible, put the school authorities in touch with
the Bureau for all information about it.
Announcement was made this week by C. A.
Ericsson, president of Ludwig & Co., of the ap-
pointment of George E. Mansfield as head of the
wholesale sales department of the business. Mr.
Mansfield, who assumed his new duties on Mon-
day of this week, has also acquired a substantial
stock interest in the company and will devote
his entire time to developing the sales end of
the business.
George E. Mansfield has been identified with
the piano industry for twenty years. He has
made a close study of both the retail and whole-
George E. Mansfield
sale merchandising and his experience has been
thoroughly practical from the ground up having
tern is maintained by a fleet of trucks which have started in his early days as a tuner. For several
NEW STORE FOR SHEPHERD CO.
been constructed for the purpose of carrying years his activities in the industry were centered
Enterprising Klamath Falls Piano House Moves pianos and other musical instruments. Among in New England, but later he became associated
Into New Home—Many Lines of Pianos Carried the pianos carried, in addition to the Knabe, are with the Amphion Piano Player Co., of Syracuse,
the Behning, Lyon & Healy, Autopiano, Gulbran- N. Y., where he directed the advertising and
With the Knabe as the Leading Instrument
scn, Behr Bros., Cable-Nelson and Fischer.
service departments of this enterprise, incidentally
KLAMATH FALLS, Ore., November 8.—The Earl
familiarizing himself with every phase of player
Shepherd Co., which carries the Knabe as its
action manufacturing. For the last year he has
ROCHESTER HOUSE CELEBRATES
leader, has recently moved into its new store at
been associated with O. W. Williams in New
507 Main street. Although this town has only E. W. Edwards & Son in Fourteenth Anniversary York as Eastern, Southern and export representa-
six thousand popuation the Earl Shepherd Co.
Feature Ampico Reproducing Pianos—Estab- tive of the Packard Piano Co., Fort Wayne, Ind.
has established a large piano store and is doing
He will from now on make his headquarters at
lished at Johnstown, N. Y., in 1838
an excellent business. In addition to the new
the factory of Ludwig & Co., 136th street and
store, which has a front of twenty-seven feet and
ROCHESTER, N. Y., November 10.—E. W. Ed- Willow avenue.
wards & Son, one of the oldest music houses in
The Ludwig plant is one of the largest and
this State, which was founded in 1832 at Johns- best equipped piano manufacturing establish-
town, N. Y., has been celebrating its fourteenth ments in the country, having a capacity of from
anniversary in this city. Daily demonstrations 8,000 to 10,000 pianos per annum. Owing to the
of the Ampico reproducing pianos have been steady progress of this company and its adher-
held at the store and have attracted many people ence to quality production the name Ludwig has
from all parts of the city. The Ornstein com- become a well-known factor in the retail piano
parison recital which was held here some time field and has a large following in practically
ago introduced the Ampico very effectively to every State in the Union. The Ludwig pianos
the music lovers of this city and this celebrated and player-pianos have always borne the highest
reproducing device may be had at the Edwards reputation for quality of tone, workmanship and
store in the Chickering and Haines Bros, pianos. finish, and the Ludwig player-piano, which was
Other instruments on the honor roll of this house developed and is manufactured in its entirety in
arc the Behning, Stultz & Bauer, Lindeman & the Ludwig plant, is being handled by many rep-
Sons, Artemis, Apollo player and others.
resentative dealers throughout the land, being
Warerooms of Earl Shepherd Co.
characterized by many individual features of ex-
a depth of ninety-four, with a large display win-
A. E. Wood has joined the sales force of John ceptional merit which attract a constantly grow-
dow space, there is a large warehouse for the
ing clientele of customers.
G.
Schuler, Buffalo, N. Y.
storing of surplus stock. A special delivery sys-
<7ne pest/cnou)/i
mufjctilriame
fd
ESTEY PIAND COMPANY. HEW YCnH EITY
Terjntne%ade.
Future scanning projects are planned by the International Arcade Museum Library (IAML).