Music Trade Review
Issue: 1919 Vol. 69 N. 16 - Page 58
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
58
THE MUSIC TRADE REVIEW
OCTOBER 18, 1919
CIGAR MAKING AND "TALKERS"
BUFFALO ASSOCIATION MEETS
C. C. MELLOR CO. EXPANSION
Milwaukee Cigar Makers Speed Lagging Spirits
With Latest Jazz—Nicotine Shuffle Proves
Popular With Employes During Lunch Hour
New Officers, With Chas. H. Heinike as Presi-
dent, Elected at Annual Meeting
Prominent Victrola Wholesalers Secure Five-
Story Building at Corner of Penn Avenue and
Twelfth Street, Pittsburgh
MILWAUKEE, WIS., October 13.—"Music while we
work" is now the slogan of employes of the
M. A. C. Cigar Manufacturing Co., 338 East
Water street, and it is being proved hourly that
music hath charms to soothe the most exhausted
workers that ever made cigars.
Tt wasn't so bad in the wintertime, for plenty
of pep kept the workers springing jokes and
near-jokes on one another, which made work
fairly pleasant. But it all took time and cigar-
makers—well, cigarmakers need every hour in
the day. When summer came and spirits nagged
no more did the sprightly quip enliven the day—
the cigar manufacturing concern became as dull
and quiet as Grand avenue on a Sunday afternoon.
"Oh, gee, I wish we had a talking machine,"
sighed one of the workers one day. It was a
brilliant idea. Next day a collection was taken
up—25 cents each from every man and woman
who earn their living- in the shop. The money
was paid as the first instalment on a large talking
machine equipped witli two dozen of the latest
dance and song records. Next day it was deliv-
ered at the shop and during the first hour, while
the machine ground out "Minnie, Shimmie for
Me," and "I'm Forever Blowing Bubbles," the
output of cigars was doubled. The talking ma-
chine won a home instantly.
Now it is kept constantly on the whirl, grinding
out the latest songs while the workers work, and
the cigars accumulate far more rapidly than of
yore. The cigarmakers unconsciously keep time
to the music, and everyone knows there are not
many funeral marches among the popular music
of the day.
The machine is especially busy at the noon
hour. Instead of loitering over lunches and per-
haps making a quick excursion to the avenue for
a hit of shopping or a thirst quencher the twelve
girls and an equal number of male employes do a
quick change from worker to ball-room-hound,
and skip through the Nicotine Shuffle or other
latest tobacco terpsichorean glides on the polished
floor. Charles Fernandez, manager, heartily ap-
proves of the innovation and suggests that if
anti-tobacco laws should ever come into effect
he and his workers could start a dancing academy
and keep the home fires burning, all right. It's a
great life, say all.
BUFFALO, N. Y., October 13.—The Buffalo Talk-
ing Machine Dealers' Association held their an-
nual meeting last week at the headquarters of
W. D. & C. N. Andrews, and the event attracted
an unusually large number of dealers from this
city and vicinity who are members of that live
organization.
After general business matters had been dis-
cussed the association elected an entirely new
set of officers as follows: President, Charles H.
Heinike, of Denton, Cottier & Daniels; vice-
president, F. E. Russell, of J. N. Adam & Co.;
secretary, C. E. Siegusmund, and treasurer, Isa-
dore Melzer, of I. Melzer & Co., Inc. It was
decided to have a buffet luncheon at the next
meeting of the association, which is scheduled to
be held on November 5.
1,500 TONE-TESTS THIS SEASON
Fifty Prominent Artists Now Touring Country
for Thos. A. Edison, Inc.—Recitals Bring Forth
Many Heartily Congratulatory Messages
P^ifty prominent artists are now touring the
United States and Canada for Thomas A. Edison,
Inc., and will appear in more than 1,500 tone-test
recitals with the new Edison before Christmas.
Many thousands of music lovers will hear the
artists singing in unison and alternation with the
new Edisons during the season, and that they
will be enthused over the performance is evi-
PITTSBURGH, PA., October 13.—Extensive plans
for the enlargement of the wholesale and retail
Victrola trade of the C. C. Mellor Co., Ltd., the
old-established piano house of Western Pennsyl-
vania, have been announced by W. C. Dierks,
general manager of the company. The plans call
for the taking over of the large and commodious
five-story brick building at the corner of Penn
avenue and Twelfth street, Pittsburgh, which is
within two minutes' walk of the Union depot.
From a wholesale business standpoint the loca-
tion is an ideal one and reflects great credit on
the Mellor Co. The plans, which call for the
expenditure of about $100,000, provide for the
formation of a wholesale department for the sale
of Victrolas and Victor records.
samples of the many telegrams we daily receive:
" 'Ferrell-Wiedoeft recital at Newton, Iowa,
was a tremendous success. The numbers with
the phonograph were just great and immensely
enjoyed, likewise the community singing.'
"From Muncie, Ind.: 'Ellerman-Fleming tonc-
test tonight a great success. Full capacity house
with best town and country people attending.
Audience thoroughly Edisonized according to
comments.'
"Carleton, Mo.: 'Dalhart's tone-test recital was
a great success and the audience was carried
away. Critics said this was the greatest per-
formance they had heard in years and that they
WESTERN UNION
WESTEI S UNION
TELE iRAM
NEW BRUNSWICK PRICES
$
Many Former Models to Be Discontinued and
New Models Substituted at New Prices
The Brunswick-Balke-Collendcr Co. has an-
nounced a change in the list price of Brunswick
machines, owing to the introduction of new
models into the Brunswick line. Some of the
former models will be discontinued and new
models substituted at new prices. In making
this announcement Edward Strauss, of the New
York office, said that the machines now being
made at the factory would be sold at the former
price and the new models would be automatically
substituted for them when the present machines
were exhausted and the new prices would only
affect the new machines.
Model No. 7 will remain the same at $100.
Model No. 10 at $125 will be discontinued and
No. 110 substituted at $135. No. 12, at $125, will
be discontinued and No. 112 will be substituted
at $150. No. 17, $200, will be replaced by No. 117
at $225. No. 20, at $225, will be replaced by No.
120 at $260. No. 22 will be discontinued and sev-
eral new models will be substituted, among them
being period models. All the new models will be
equipped with the new Brunswick motor, which
is distinctive in design.
TO OPEN NEW STORE
O. W. Cnok and W. J. Simpson have leased a
building in Carlmore, Mo., where they will open
a music store, carrying a full line of pianos and
talking machines.
WESTE
TELE
WESTERN UNION
TELECRAM .
"*/-•] -
Some of the Many Congratulatory Telegrams Regarding Edison Tone-tests
denced by the hundreds of congratulatory tele- couldn't tell the difference between the voice of
grams and letters now being received from the the living artist and the Kdisnn re-creation of his
communities where tone-tests have already been voice.'
"So wonderful is the success of this season's
held.
The tone-test recital, offering the voice of the scries of recitals," continued Mr. Walsh, "that
living artist in comparison with the re-creation we are already making extensive preparations to
of that voice, was originated four years ago by the increase our number of tone-tests for next year
musical phonograph division of Thomas A. Edi- by a large percentage."
son, Inc. Since that time the number of tone-
tests each season has been increased until Thomas
MURATORE IN SOUTH AMERICA
A. Edison, Inc., now books more recitals than
any other organization in fhe world.
A cable from South America brings the news
Arthur Walsh, director of the recital depart- that Lucien Muratore, famous lyric tenor and
ment of Thomas A. Edison, Inc., says: "Not celebrated Pathe artist, is having a remarkable
only dealers but patrons of the recitals are volun- operatic season at the Theatre Colon. The cable
tarily complimenting us on the tone-tests and are states that his appearances are immense personal
urging that more artists and more recitals be triumphs. Muratore has made some exceptional
booked for their localities. Primarily in evidence recordings on Pathe records, which have gained
is the tribute paid to the new Edison. Here are wide popularity among music lovers everywhere.
58
THE MUSIC TRADE REVIEW
OCTOBER 18, 1919
CIGAR MAKING AND "TALKERS"
BUFFALO ASSOCIATION MEETS
C. C. MELLOR CO. EXPANSION
Milwaukee Cigar Makers Speed Lagging Spirits
With Latest Jazz—Nicotine Shuffle Proves
Popular With Employes During Lunch Hour
New Officers, With Chas. H. Heinike as Presi-
dent, Elected at Annual Meeting
Prominent Victrola Wholesalers Secure Five-
Story Building at Corner of Penn Avenue and
Twelfth Street, Pittsburgh
MILWAUKEE, WIS., October 13.—"Music while we
work" is now the slogan of employes of the
M. A. C. Cigar Manufacturing Co., 338 East
Water street, and it is being proved hourly that
music hath charms to soothe the most exhausted
workers that ever made cigars.
Tt wasn't so bad in the wintertime, for plenty
of pep kept the workers springing jokes and
near-jokes on one another, which made work
fairly pleasant. But it all took time and cigar-
makers—well, cigarmakers need every hour in
the day. When summer came and spirits nagged
no more did the sprightly quip enliven the day—
the cigar manufacturing concern became as dull
and quiet as Grand avenue on a Sunday afternoon.
"Oh, gee, I wish we had a talking machine,"
sighed one of the workers one day. It was a
brilliant idea. Next day a collection was taken
up—25 cents each from every man and woman
who earn their living- in the shop. The money
was paid as the first instalment on a large talking
machine equipped witli two dozen of the latest
dance and song records. Next day it was deliv-
ered at the shop and during the first hour, while
the machine ground out "Minnie, Shimmie for
Me," and "I'm Forever Blowing Bubbles," the
output of cigars was doubled. The talking ma-
chine won a home instantly.
Now it is kept constantly on the whirl, grinding
out the latest songs while the workers work, and
the cigars accumulate far more rapidly than of
yore. The cigarmakers unconsciously keep time
to the music, and everyone knows there are not
many funeral marches among the popular music
of the day.
The machine is especially busy at the noon
hour. Instead of loitering over lunches and per-
haps making a quick excursion to the avenue for
a hit of shopping or a thirst quencher the twelve
girls and an equal number of male employes do a
quick change from worker to ball-room-hound,
and skip through the Nicotine Shuffle or other
latest tobacco terpsichorean glides on the polished
floor. Charles Fernandez, manager, heartily ap-
proves of the innovation and suggests that if
anti-tobacco laws should ever come into effect
he and his workers could start a dancing academy
and keep the home fires burning, all right. It's a
great life, say all.
BUFFALO, N. Y., October 13.—The Buffalo Talk-
ing Machine Dealers' Association held their an-
nual meeting last week at the headquarters of
W. D. & C. N. Andrews, and the event attracted
an unusually large number of dealers from this
city and vicinity who are members of that live
organization.
After general business matters had been dis-
cussed the association elected an entirely new
set of officers as follows: President, Charles H.
Heinike, of Denton, Cottier & Daniels; vice-
president, F. E. Russell, of J. N. Adam & Co.;
secretary, C. E. Siegusmund, and treasurer, Isa-
dore Melzer, of I. Melzer & Co., Inc. It was
decided to have a buffet luncheon at the next
meeting of the association, which is scheduled to
be held on November 5.
1,500 TONE-TESTS THIS SEASON
Fifty Prominent Artists Now Touring Country
for Thos. A. Edison, Inc.—Recitals Bring Forth
Many Heartily Congratulatory Messages
P^ifty prominent artists are now touring the
United States and Canada for Thomas A. Edison,
Inc., and will appear in more than 1,500 tone-test
recitals with the new Edison before Christmas.
Many thousands of music lovers will hear the
artists singing in unison and alternation with the
new Edisons during the season, and that they
will be enthused over the performance is evi-
PITTSBURGH, PA., October 13.—Extensive plans
for the enlargement of the wholesale and retail
Victrola trade of the C. C. Mellor Co., Ltd., the
old-established piano house of Western Pennsyl-
vania, have been announced by W. C. Dierks,
general manager of the company. The plans call
for the taking over of the large and commodious
five-story brick building at the corner of Penn
avenue and Twelfth street, Pittsburgh, which is
within two minutes' walk of the Union depot.
From a wholesale business standpoint the loca-
tion is an ideal one and reflects great credit on
the Mellor Co. The plans, which call for the
expenditure of about $100,000, provide for the
formation of a wholesale department for the sale
of Victrolas and Victor records.
samples of the many telegrams we daily receive:
" 'Ferrell-Wiedoeft recital at Newton, Iowa,
was a tremendous success. The numbers with
the phonograph were just great and immensely
enjoyed, likewise the community singing.'
"From Muncie, Ind.: 'Ellerman-Fleming tonc-
test tonight a great success. Full capacity house
with best town and country people attending.
Audience thoroughly Edisonized according to
comments.'
"Carleton, Mo.: 'Dalhart's tone-test recital was
a great success and the audience was carried
away. Critics said this was the greatest per-
formance they had heard in years and that they
WESTERN UNION
WESTEI S UNION
TELE iRAM
NEW BRUNSWICK PRICES
$
Many Former Models to Be Discontinued and
New Models Substituted at New Prices
The Brunswick-Balke-Collendcr Co. has an-
nounced a change in the list price of Brunswick
machines, owing to the introduction of new
models into the Brunswick line. Some of the
former models will be discontinued and new
models substituted at new prices. In making
this announcement Edward Strauss, of the New
York office, said that the machines now being
made at the factory would be sold at the former
price and the new models would be automatically
substituted for them when the present machines
were exhausted and the new prices would only
affect the new machines.
Model No. 7 will remain the same at $100.
Model No. 10 at $125 will be discontinued and
No. 110 substituted at $135. No. 12, at $125, will
be discontinued and No. 112 will be substituted
at $150. No. 17, $200, will be replaced by No. 117
at $225. No. 20, at $225, will be replaced by No.
120 at $260. No. 22 will be discontinued and sev-
eral new models will be substituted, among them
being period models. All the new models will be
equipped with the new Brunswick motor, which
is distinctive in design.
TO OPEN NEW STORE
O. W. Cnok and W. J. Simpson have leased a
building in Carlmore, Mo., where they will open
a music store, carrying a full line of pianos and
talking machines.
WESTE
TELE
WESTERN UNION
TELECRAM .
"*/-•] -
Some of the Many Congratulatory Telegrams Regarding Edison Tone-tests
denced by the hundreds of congratulatory tele- couldn't tell the difference between the voice of
grams and letters now being received from the the living artist and the Kdisnn re-creation of his
communities where tone-tests have already been voice.'
"So wonderful is the success of this season's
held.
The tone-test recital, offering the voice of the scries of recitals," continued Mr. Walsh, "that
living artist in comparison with the re-creation we are already making extensive preparations to
of that voice, was originated four years ago by the increase our number of tone-tests for next year
musical phonograph division of Thomas A. Edi- by a large percentage."
son, Inc. Since that time the number of tone-
tests each season has been increased until Thomas
MURATORE IN SOUTH AMERICA
A. Edison, Inc., now books more recitals than
any other organization in fhe world.
A cable from South America brings the news
Arthur Walsh, director of the recital depart- that Lucien Muratore, famous lyric tenor and
ment of Thomas A. Edison, Inc., says: "Not celebrated Pathe artist, is having a remarkable
only dealers but patrons of the recitals are volun- operatic season at the Theatre Colon. The cable
tarily complimenting us on the tone-tests and are states that his appearances are immense personal
urging that more artists and more recitals be triumphs. Muratore has made some exceptional
booked for their localities. Primarily in evidence recordings on Pathe records, which have gained
is the tribute paid to the new Edison. Here are wide popularity among music lovers everywhere.
Future scanning projects are planned by the International Arcade Museum Library (IAML).