Music Trade Review

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THE
HARDWOOD FOR TALKING MACHINES
MUSIC TRADE
REVIEW
IF I WERE A PHOTOGRAPHER
This Trade Has Established Itself as Largest
Factor in Hardwood Panel Business
Suggested Use of Talking Machine to Help Poor
Mortals Camouflage Their Vanity
The important position that has been assumed
by the talking machine in the hardwood field is
indicated by the following editorial comment
which appeared recently in the "Hardwood
Record" in connection with a review of market
conditions. One paragraph read:
"It is generally estimated that to date only
about 4 per cent, of the population has pur-
chased phonographs. The potential proportions
of this field are so tremendous that they are in-
comprehensible at a glance. The phonograph
is the largest factor in the hardwood panel busi-
ness, but the fact must not be lost sight of that
there is also a substantial amount of solid wood
going into these machines, and just as the
growth of the phonograph business has been
reflected on the panel business, so it will be re-
flected on solid hardwood lumber for the legs,
corners, tops and other parts."
LATHAM REJOINS BRILLIANTONE CO.
I. J. Newins, in System, has the following
suggestion to make regarding another use of
the talking machine by photographers:
"I would have a large mirror at one side of
my camera. My subjects could then see pretty
well how their pictures would turn out. In their
endeavor to see how they look they would lose
their self-consciousness and their poses would
be more natural. As a result, my pictures would
be truer to the reality and my studio would
become more popular.
"I might also have a talking machine in my
studio. This I would place out of sight. My
collection of records would be varied so as to
appeal to everyone.
"Then if the mirror failed to take my cus-
tomer's mind off his posing I would start the
talking machine. I am sure the music—-I would
select a piece I thought would most appeal to
him—would attract his attention and perhaps
take the strained expression from his face."
Eugene Latham, who was on the sales staff
of the Brilliantone Steel Needle Co. previous
to his enlistment in the U. S. service, is now
once more with the Brilliantone concern.
The Recordion Co., Inc., manufacturers of a
home recorder to be attached on talking ma-
chines, have moved their executive offices to
256 Broadway, New York City.
PRETENTIOUS SERIES OF TONE-TESTS TO BE PRESENTED
Opening Tone-Tests by Edison Artists Given Last Week Mark the Inception of a Series ot
Sirrular Affairs to Be Held in Every Section of the Country—'Many Stars to Participate
Recitals by Amy Ellerman and the Fleming
Sisters Trio, in Enid, Okla., last Monday night
marked the opening of the 1919 series of tone-
test concerts, the most pretentious ever ar-
ranged by Thomas A. Edison, Inc.
A famous array of talent will appear in 1,500
of these recitals in the United States and Canada
before Christmas. The list includes a number
SEPTEMBER 13, 1919
Leola Lucey, who is known to every New
York critic as a star of the first magnitude in
musical comedy, will also make her first ap-
pearance in tone-test concert work during the
coming season.
A certain number of tone-test programs have
been made more interesting by including groups
of songs with piano accompaniment and by the
offering of joint recitals by singers, pian-
ists, actors and a whistler, thus offering a
widely varied program.
This year the Edison laboratories have
been overwhelmed with requests from
dealers in all parts of the American con-
tinent for tone-test concerts, which neces-
sitated the addition of new artists to the
already large and noteworthy group of
Edison talent.
This fact evidences the conviction of
Edison jobbers and dealers that the tone
test is an incomparable medium for prov-
ing the superiority of the New Edison.
of well-known and most successful Amer-
ican artists.
Among the new artists to be presented
for the first time in tone-test recitals are
Mario Laurenti, who a few years ago left
Italy as one of the bright stars in Italian
opera and arrived unheralded in America.
Within a short time he had become famous
in American operatic circles and was
adjudged one of the world's great bari-
tones. To-day he holds an enviable po-
sition as the youngest successful baritone
of the Metropolitan Opera Co.
Amy Ellerman, Leola Lucey, Mario Laurenti and the Fleming Sisters Trio
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK