Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Supplement to The Music Trade Review
The Impressive Campaign
of Advertising
AEOLIAN-VOCALION
FOR THE
O
of influence outside of their im-
mediate environments. Likewise,
the provision made by The Aeolian
Company, whereby dealers may
profit through participation in the
national publicity is an added
advantage to those who handle the
Vocalion.
Reproductions of Vocalion and
Vocalion Record advertisements
appear on the three pages following.
Aeolian instruments are natural
These reflect the general character
leaders in their various lines by
of Vocalion publicity and are cur-
right of intrinsic superiority. At
rent at the moment.
the same time, Aeolian advertising
The advertisements on the two
has contributed essentially to the
next pages are reproductions of the
widespread and ready acceptance
full pages in color appearing month-
of this leadership.
ly in the " Saturday Evening Post".
Aeolian-Vocalion publicity is
The one following is one of the
typically Aeolian. Strong, digni-
newspaper advertisements appear-
fied and convincing, it is as far ing in different large cities.
above the level of ordinary phono-
The unquestioned superiority of
graph advertising as the Vocalion
the Aeolian-Vocalion ; its many ad-
itself towers above ordinary phono-
vantages and selling features; the
graphs.
extraordinary character of the new
Dealers who handle the Aeolian-
Vocalion Record; the exceptional
Vocalion and new Vocalion Record,
service rendered to dealers; and the
are aware of this. They are directly
unapproached quality of Vocalion
benefited by the national publicity
publicity, make the representation
of the Vocalion and indirectly by
of this instrument an invaluable
the newspaper campaigns conduct-
asset to every progressive music
ed in mediums with large spheres
merchant.
NE of the important factors
in The Aeolian Company's
success has been the char-
acter of its advertising. For many
years this has been maintained at the
highest level and has set the stand-
ard not only for advertisers in the
music trade, but for practically all
others using magazine and news-
paper space.
Catalog and complete information sent upon request
THE AEOLIAN
COMPANY
AEOLIAN HALL, NEW YORK