Music Trade Review
Issue: 1919 Vol. 68 N. 5 - Page 14
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
THE
MUSIC TRADE REVIEW
Madame Alma Webster Powell
music she speaks of are based upon the laws of
science. She has spent years of profound study
and research in her field and is indorsed by
some of the best-known musicians and scien-
tists in the country. Of almost equal impor-
tance with the strength of her arguments is
the delightful manner in which she demonstrates
them. The musical program supplementing her
lecture is of the highest type of entertainment.
The bureau cannot recommend too strongly
the benefit the trade will derive wherever
Madame Powell appears in a community. The
re suit will be more immediate business and more
business in the future.
Madame Powell's demonstration of the
powers of music leaves a lasting impression.
People will think about it, will regard music in
a new light, and will see that it becomes a fac-
tor in their home life.
Madame Powell can be secured for a sum that
is small in comparison with her standing as an
artist and with the value of her services.
Several dealers acting in co-operation could
easily bring her to their city, engage a hall and
fill it with their prospects, each dealer being ap-
portioned tickets according to his contribution
toward the expenses. These tickets could then
be distributed among the dealer's prospects or
those he hoped to make prospects, and the re-
sult would be that a foundation would be laid
for the salesmen's arguments of the greatest
value in closing sales. The expense to each
dealer would be very small.
Where co-operation does not seem possible
a single dealer acting independently could man-
age the whole thing. His expenses would be
larger, of course, but so would the advantage
be proportionately greater.
If it is not feasible to arrange for Madame
Powell's appearance under the auspices of one
or more dealers, the best thing for the progres-
sive element among the local trade to do would
be to induce some woman's club, musical club
or other organization to engage her. This
would insure publicity for her message in the
community, although it would not afford the
dealers the same opportunity of having their
prospects present as would an engagement under
their own auspices.
The bureau requests that all dealers interested
in the possibility of securing Madame Powell
write immediately to C. M. Tremaine, director,
105 West Fortieth street. A booklet giving full
description of her work in opera and concert
and on the lecture platform will also be sent
to those desiring it.
OPERATION FOR CHAS. E. CAMERON
FIGURES ON FOREIGN TRADE
President of Lauter Piano Co. Now on Road to
Recovery in Atlantic City Hospital
The Total Shows a Small Net Increase—Gain in
Imports More Than Offsetting the Decline in
Exports—Ocean Tonnage Improves
LECTURES BY MADAME POWELL ATTRACTING ATTENTION
Music Dealers Showing Great Interest in Lecture Tour Planned for Madame Alma Webster Powell
by the National Bureau for the Advancement of Music—Music's Relation to Health
The tour planned for Madame Alma Webster
Powell by the National Bureau for the Ad-
vancement of Music is an event of importance
to the music trade and one that every progres-
sive dealer should try to take advantage of. Al-
though designed primarily to bring her to the
universities and colleges throughout the coun-
try it will enable her to reach many cities en
route whose people should hear her message
telling them the facts about the relation of
music to health.
The practical value of laying these facts be-
fore prospects cannot be too strongly empha-
sized. Madame Powell demonstrates just how
music Qxerts its beneficial effects on the nervous
system and how to bring its influence to bear to
soothe, or to stimulate, according to need. In
this connection her exposition of the methods
of musicotherapy, as they are being used for
the wounded soldiers, will be a revelation to the
folks who have always thought that music was
something dedicated exclusively to the pleas-
urable spending of leisure time.
Equally important for every possible pur-
chaser of an instrument to hear is what Madame
Powell says of the potency of music as an aid
in promoting the happiness of home life and the
welfare of the children. One of the most ef-
fective points she makes in her discussion of
this subject is that music, applied with dis-
crimination, is of great assistance in the treat-
ment of common household diseases.
Both Madame Powell's lecture-recitals, "Music
as a Human Need" and "Music in the Home,"
present facts of great benefit for the trade to
bring before the public. The first mentioned
has the great advantage of being unique. It
concentrates on music as a health agency and
makes clear the physical benefits attainable by
every man, woman and child through its help.
The program of this lecture-recital is as follows:
Part 1—Lecture
Its healing effect upon the nervous system.
Its importance as a remedy in nerve disturb-
ances, acting both as a stimulant and a sedative,
according to individual need. The recognition
of its usefulness in the physical rehabilitation
of the soldiers. The power of music in con-
serving youth and general health, and in pro-
longing the period of efficiency of the business
man and the woman burdened with increasing
demands upon her time and strength.
Influ-
ence of music in relaxing tense muscles of the
face and the accompanying lines resulting there-
from. The special relation of music to per-
sonal and public health in the present strenuous
times.
Part 2—Musical Program
Illustrating types of music for various types
of mind.
1. Erzebet Aria from Hunyadi Lazo
Erkel
2 "II est bon, il est doux" from Hero-
diade
Massenet
3. "Una voce, poco fa" from Barber of
Seville
Rossini
4. "Un bel di vedreno" from Madame
Butterfly
Puccini
5. Those Evening Bells
Pirani
6. Queen of Night Aria from Magic
Flute
Mozart
FEBRUARY 1, 1919
7. Baby
Mallinson
8. Aria from Thais
Massenet
9. Polonaise from Mignon
Thomas
10. Sa chevelure
Debussey
11. Los Consejos—Spanish Aria
Alvarez
12. Land of the Sky Blue Water
Cadman
Madame Powell's work is doubly impressive,
because she shows clearly that the effects of
NEWARK, N. J., January 27.—Charles E. Cam-
eron, president of the Lauter Piano Co., is at
present in the Atlantic City Hospital, Atlantic
City, N. J., on the road to recovery from the
effects of a surgical operation, and expects to
be able to leave the hospital in three weeks or
so. Mr. Cameron went to Atlantic City two
weeks ago for a short vacation, and was taken
ill suddenly. The operation was decided upon
after examination.
TUNERS PROVE TOO STRENUOUS
It is right and proper that piano tuners
should be energetic in going after business, but
a pair operating in and about Salem, Mass., and
said to represent a concern in Worcester, Mass.,
appear to have been a trifle too energetic, so
much so, in fact, that householders appealed to
the local police to curb their strenuous meth-
ods, which appeared chiefly to consist of "bawl-
ing out" piano owners who refused to have
their instruments looked after.
Figures covering the foreign trade of the
United States during 1918, announced this week
by the Department of Commerce, show a small
net increase in the total, a gain in imports more
than offsetting the decline in exports. The
value of exports during the year was reported
as approximately $6,150,000,000, compared with
$0,226,255,000 in 1917, while the value of imports
was $3,031,000,000, against $2,952,465,000 in 1917.
Exports during December were valued at $566,-
000,000, a gain from $522,171,664 in November,
imports aggregating $211,000,000 compared with
$251,008,037 in the preceding month. The im-
provement in the supply of ocean tonnage and
the removal of restrictions on foreign commerce
by the Government are factors tending toward
an expansion of trade, but conditions of supply
and demand in the world's markets may prevent
such a development reaching any great propor-
tions at this time.
MOTOR CYCLE FOR DELIVERY
Pianos and Player-Pianos
of Superior Quality
Moderately Priced and Easy to Sell
Don't fail to inveatigata
444-448 Weit 13th St.
New Yo r k
Popular Mechanics recently printed a pic-
ture of a motor cycle with sidecar owned by a
musical instrument dealer, and used by him in a
hilly section of the Middle West in delivering
pianos and organs as well as talking machines.
The chassis of the sidecar is provided with a
platform to which the instrument is securely
strapped in an upright position. According to
the dealer he has never had any serious diffi-
culty in reaching a destination with a heavy load.
A Leader with Talking Points that
Convince
OTTO WISSNER, Inc.
5$ and 57 Flatbuah Are.
BROOKLYN
14
THE
MUSIC TRADE REVIEW
Madame Alma Webster Powell
music she speaks of are based upon the laws of
science. She has spent years of profound study
and research in her field and is indorsed by
some of the best-known musicians and scien-
tists in the country. Of almost equal impor-
tance with the strength of her arguments is
the delightful manner in which she demonstrates
them. The musical program supplementing her
lecture is of the highest type of entertainment.
The bureau cannot recommend too strongly
the benefit the trade will derive wherever
Madame Powell appears in a community. The
re suit will be more immediate business and more
business in the future.
Madame Powell's demonstration of the
powers of music leaves a lasting impression.
People will think about it, will regard music in
a new light, and will see that it becomes a fac-
tor in their home life.
Madame Powell can be secured for a sum that
is small in comparison with her standing as an
artist and with the value of her services.
Several dealers acting in co-operation could
easily bring her to their city, engage a hall and
fill it with their prospects, each dealer being ap-
portioned tickets according to his contribution
toward the expenses. These tickets could then
be distributed among the dealer's prospects or
those he hoped to make prospects, and the re-
sult would be that a foundation would be laid
for the salesmen's arguments of the greatest
value in closing sales. The expense to each
dealer would be very small.
Where co-operation does not seem possible
a single dealer acting independently could man-
age the whole thing. His expenses would be
larger, of course, but so would the advantage
be proportionately greater.
If it is not feasible to arrange for Madame
Powell's appearance under the auspices of one
or more dealers, the best thing for the progres-
sive element among the local trade to do would
be to induce some woman's club, musical club
or other organization to engage her. This
would insure publicity for her message in the
community, although it would not afford the
dealers the same opportunity of having their
prospects present as would an engagement under
their own auspices.
The bureau requests that all dealers interested
in the possibility of securing Madame Powell
write immediately to C. M. Tremaine, director,
105 West Fortieth street. A booklet giving full
description of her work in opera and concert
and on the lecture platform will also be sent
to those desiring it.
OPERATION FOR CHAS. E. CAMERON
FIGURES ON FOREIGN TRADE
President of Lauter Piano Co. Now on Road to
Recovery in Atlantic City Hospital
The Total Shows a Small Net Increase—Gain in
Imports More Than Offsetting the Decline in
Exports—Ocean Tonnage Improves
LECTURES BY MADAME POWELL ATTRACTING ATTENTION
Music Dealers Showing Great Interest in Lecture Tour Planned for Madame Alma Webster Powell
by the National Bureau for the Advancement of Music—Music's Relation to Health
The tour planned for Madame Alma Webster
Powell by the National Bureau for the Ad-
vancement of Music is an event of importance
to the music trade and one that every progres-
sive dealer should try to take advantage of. Al-
though designed primarily to bring her to the
universities and colleges throughout the coun-
try it will enable her to reach many cities en
route whose people should hear her message
telling them the facts about the relation of
music to health.
The practical value of laying these facts be-
fore prospects cannot be too strongly empha-
sized. Madame Powell demonstrates just how
music Qxerts its beneficial effects on the nervous
system and how to bring its influence to bear to
soothe, or to stimulate, according to need. In
this connection her exposition of the methods
of musicotherapy, as they are being used for
the wounded soldiers, will be a revelation to the
folks who have always thought that music was
something dedicated exclusively to the pleas-
urable spending of leisure time.
Equally important for every possible pur-
chaser of an instrument to hear is what Madame
Powell says of the potency of music as an aid
in promoting the happiness of home life and the
welfare of the children. One of the most ef-
fective points she makes in her discussion of
this subject is that music, applied with dis-
crimination, is of great assistance in the treat-
ment of common household diseases.
Both Madame Powell's lecture-recitals, "Music
as a Human Need" and "Music in the Home,"
present facts of great benefit for the trade to
bring before the public. The first mentioned
has the great advantage of being unique. It
concentrates on music as a health agency and
makes clear the physical benefits attainable by
every man, woman and child through its help.
The program of this lecture-recital is as follows:
Part 1—Lecture
Its healing effect upon the nervous system.
Its importance as a remedy in nerve disturb-
ances, acting both as a stimulant and a sedative,
according to individual need. The recognition
of its usefulness in the physical rehabilitation
of the soldiers. The power of music in con-
serving youth and general health, and in pro-
longing the period of efficiency of the business
man and the woman burdened with increasing
demands upon her time and strength.
Influ-
ence of music in relaxing tense muscles of the
face and the accompanying lines resulting there-
from. The special relation of music to per-
sonal and public health in the present strenuous
times.
Part 2—Musical Program
Illustrating types of music for various types
of mind.
1. Erzebet Aria from Hunyadi Lazo
Erkel
2 "II est bon, il est doux" from Hero-
diade
Massenet
3. "Una voce, poco fa" from Barber of
Seville
Rossini
4. "Un bel di vedreno" from Madame
Butterfly
Puccini
5. Those Evening Bells
Pirani
6. Queen of Night Aria from Magic
Flute
Mozart
FEBRUARY 1, 1919
7. Baby
Mallinson
8. Aria from Thais
Massenet
9. Polonaise from Mignon
Thomas
10. Sa chevelure
Debussey
11. Los Consejos—Spanish Aria
Alvarez
12. Land of the Sky Blue Water
Cadman
Madame Powell's work is doubly impressive,
because she shows clearly that the effects of
NEWARK, N. J., January 27.—Charles E. Cam-
eron, president of the Lauter Piano Co., is at
present in the Atlantic City Hospital, Atlantic
City, N. J., on the road to recovery from the
effects of a surgical operation, and expects to
be able to leave the hospital in three weeks or
so. Mr. Cameron went to Atlantic City two
weeks ago for a short vacation, and was taken
ill suddenly. The operation was decided upon
after examination.
TUNERS PROVE TOO STRENUOUS
It is right and proper that piano tuners
should be energetic in going after business, but
a pair operating in and about Salem, Mass., and
said to represent a concern in Worcester, Mass.,
appear to have been a trifle too energetic, so
much so, in fact, that householders appealed to
the local police to curb their strenuous meth-
ods, which appeared chiefly to consist of "bawl-
ing out" piano owners who refused to have
their instruments looked after.
Figures covering the foreign trade of the
United States during 1918, announced this week
by the Department of Commerce, show a small
net increase in the total, a gain in imports more
than offsetting the decline in exports. The
value of exports during the year was reported
as approximately $6,150,000,000, compared with
$0,226,255,000 in 1917, while the value of imports
was $3,031,000,000, against $2,952,465,000 in 1917.
Exports during December were valued at $566,-
000,000, a gain from $522,171,664 in November,
imports aggregating $211,000,000 compared with
$251,008,037 in the preceding month. The im-
provement in the supply of ocean tonnage and
the removal of restrictions on foreign commerce
by the Government are factors tending toward
an expansion of trade, but conditions of supply
and demand in the world's markets may prevent
such a development reaching any great propor-
tions at this time.
MOTOR CYCLE FOR DELIVERY
Pianos and Player-Pianos
of Superior Quality
Moderately Priced and Easy to Sell
Don't fail to inveatigata
444-448 Weit 13th St.
New Yo r k
Popular Mechanics recently printed a pic-
ture of a motor cycle with sidecar owned by a
musical instrument dealer, and used by him in a
hilly section of the Middle West in delivering
pianos and organs as well as talking machines.
The chassis of the sidecar is provided with a
platform to which the instrument is securely
strapped in an upright position. According to
the dealer he has never had any serious diffi-
culty in reaching a destination with a heavy load.
A Leader with Talking Points that
Convince
OTTO WISSNER, Inc.
5$ and 57 Flatbuah Are.
BROOKLYN
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