Music Trade Review

J UNE 21, 1919
w. C.
THE
MUSIC
TRADE
REVIEW
9
DEFOREEST & SONS SUFFER FIRE LOSS OF $125,000
Over 125 Pianos and a Large Number of T3iking Machines and Other Musical Instruments
Destroyed-M. V . DeForeest Narrowly Escapes Serious Injury
SHARON, PA., Jun e 16.- Fire origi nat ing in the
finis hin g department of \V. C. DeForeest & Son
latc Thursday night la s t ca used damage. esti­
mat ed at $125,,000. Over 125 pianos and a large
numb e r of talking m achi nes and other musical
instrum e nt s and sev e ral th o usand dollars'
worth of furniture just rece ivecl for the home
of M . V . DeForees t we nt up in flames . De
Foreest & Sons had $45,,000 insura nce on th e
.buildin g a nd a like amount on th e s t ock. M. V.
DeForeest narr owly escaped death w hen he
opencd the door of th e Iin ish ill g rOOI11 and was
el1\'eloped in a burst of flame. This was t h e
firs t intima ti o n of the fi re. .A n alarm was t urn ed
in and bo th th e Sll a'r o n and Farrell fire d e part­
ments r espo nded and work ed und e r difficult
conditions t o ex tinguish th e bla ze, w hi C'h was
not go tt en under contro l until close t o mid­
ni g h t. At time of writi ng Mr. DeForeest co uld
not make any defin ite sta te m ent rega rdin g hi s
plans, but, of cou rse , he wi ll resume bu si ness
at t he ea rli est poss ible m omen t.
BUSINESS WITH AUSTRALIA GROWS BIG MUSIC HOUSE FOR TULSA, OKLA.
Prospects Deemed Favora ble for t/'le Continued
Increase in the Consumption of American
Goods-Pianos and Players Much in Favor
The trade of Au s tralia befo r e th e war was
practicall y divided be t wee n E ng land a nd Ger­
man y , with a r elativel y small amo unt com ing
fr om the 'Cn ited States . Tlhi s was largely due
to th e fact, Trade Commiss io ne r A. V". Ferrin
at Melbo urn e points o ut, that the p rin cipal
.ex ports of .\ustralia-woo l, go ld, w heat, m ea ts,
hid es ann skins-we r e n ormally expo rted to th e
E ng lish marke t. The sympathet ic fee ling b e- .
tw ee n Australia and .\merica, w hi ch has g ro wn
up from the war, h e exp lains, w ill tend to en­
co urage trade between the two count ri es.
A n :\ustralian mark e t for American goods
ought to be especiall y d esirab le, as the seaso ns
are the r ev erse o f those in t h e 'Cn ited States,
. permitti" g the .'\merican manufacturers to mak e
good d uring the dull season for this trade whi c h
has bee n accustom ed to place its orders nine
months ahead of r eq uirem ents . O ne of th e
draw backs is the qu es ti on o f cr edits, but Aus­
trali a n banke r s r ea li ze the sit uation an d are
wi llin g to make arrange m e nts with N ew York
banks to pay American manufactur ers for their
goods upon th e r eceipt of inv oices a nd shipping
do c uments, when properly authorized by Aus­
tr a lian merchants who wi ll pay the interest, ex­
change and colle ction fees upon te rm s pre-ar­
ranged 'w ith the bankers .
.'\us tralian merchan ts feel that while it wo uld
be adv isa ble for r epresentatives o f Amer ican
firms to make trips t o th e Aus tralian market in
o rder t o establish con nections, loca l agents could
'cond uct the actual busin ess more satisfactorily,
owing to their kn owledge o f th e financia l stand ­
ing o f lo cal concerns, o f th e be st t ime to make
s hipments and of the grade of go ods required.
Th e exports of Ame ri can musica l in s truments
to Aus tralia hav e mad e great str id es within the
past few yea r s, and the Ame rican piano and
player is now rec ogn ized as an instrument of
superior merit in that country.
It is quit e
evident t hat the dema nd durin g war times will
co ntinue, because A m er ican mu s ical products
have won an es ta blished clie nt e le .
Th e buildin g occup ied by th e Bruce Piano Co.,
ir. Springfie ld, Ill., w ill be remode led s hortly
through th e erecti o n of a forty -foot extension
in th e rear of th e bui lding.
Work of Remodeling Building for Use of ]. W.
Jenkins' Sons Co . Now Under Way
TULSA , OKLA., June 16. -The l:linto n- McBirney
Guildi ng at 417 So utlh M ai n s tr ee t, this city,
is now being remodeled, to pro vid e n ew q uar ­
ters for th e lo ca l branch of th e ]. W. Jenkins'
So ns ~1usi c Co., w hich is u nder th e manage­
m e nt of A. ]. Cripe. The Jenkin's h o u ~e a l­
ready occup ies a section of th e ground floo r
of the building, but leased th e balance of the
struc ture last January. \ iV he n the present r c­
rnodelin g opera ti o ns are completed, o n or about
.\ ugust 1, th e fl oor s pace ava ilable wi ll be th e
largest in thi s vicinity devot ed to musical in­
str u ments.
NEW PLANT FOR LINDENBERG
Columbus, Ohio, Concern Arranges to Engage
Again in Manufacture of Pianos
COLUMBUS, 0., June 16. ·-The Lind enberg Piano
Co. ha s acquired the p lant of the Pete r s -T-If' rr on
Dash Co., Gift and Cu lb ertson stree ts, and wi ll
begin the manufactur e of p iano s and piano­
p layer s at that addr ess as soo n as its equip­
lllents can be in s talled.
Since th e fire, which damaged th e Lind e n­
berg plant at Buttles and Michigan avenues last
:--Jove mber, it has co nfin ed it se lf to th e retail
bu sin ess with headquarters at L49 Nor th Hi g h
street. The new plant is now bei n g occ upi ed,
improved and equipped for operations .
DROP LEVY ON AMERICAN FREIGHT
W ,\ SHTNGTON, June 14.-Informat i()n ha s reached
th e Bureau of Foreign an d Domestic Com m erce
that Brit is h shippers have been inf o rm ed by tbe
.\t la nti c Transport Line, Cunard L in e, Le y ..
land & Co. and other ocean carri ers tha i. h Cl· c ·
after th e 5 per cent. levy on a ll fr e ig h ts and
charges payab le in th e "Cnited States ,·\ordd
not be colle c ted. The levy was instituter. at a
time w he n th e excha nge r~te W;) s g r eat ly t o
the di sadvantage o f Gr eat Britain.
Mahogany or oak
Other styles $25 to $950
Victor~,
Supremacy
is lasting
It is built on the
solid foundation of
great things actually
accomplished.
And the success of
every Victor -( retailer
increases with every
new development of
this wonderful instru­
ment.
Victor Talking Machine Co.
Camden, N. J.,
u. S. A.
CLAIMS DAMAGES FROM STATE
"Victrola" i. the Reaislercd Trade-matI: 01
the Victor Talking Machine Company deaianatina
the products of tN. Company only.
T he Winegar Piano Co., B uffalo, N. Y., ha s
made a claim again st the State for $250 damages,
as th e r esu lt of the flooding of th eir wa re rooms
at 718 Main st r ee t, tha t city, rec e ntl y. The
p iano warerooms are und er the loca l offices of
th e Secreta ry of State, and it is declared that
defect ive p lu mbi n g in thos e offices was r e­
spo nsi bl e fo r the flo o d .
Warning: The u.e 01 the word Victrola
upon or in the promotion or sale of any other
T a1kiDg Machine or PhonolP'aph producb it mia·
leading and illegal.
HELMUTH KRANICH. JR.. RETURNS
Awarded first pdze in many world compe­
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut Sts.
Philadelphia, Pa.
Victrola XVII, $275
Victrola XVII, electric, $332:50
After more th an a year a nd a half service in
th e nav y, Helmuth Kranich , Jr., son o f I-l el­
llluth Kra ni ch, secreta r y of Kranic h ~ Bach ,
ha s been hono rably dischar ged fro m th e nav y .
During the la tter eig ht mon ths o f hi s se rvice
.\1r. Kranich w as atta ched to th e t orpe do boat
"S. S. Davis," whic h wa s o n patrol duty on hot h
this an d the o th e r side o f the water.
Befo r e
go in g into the navy Mr. Kranich was cOll n ec t ed
w ith th e r e tail ta lking ma ch inc business.
H e
has not yet anno un ced his plans for th e future.
Important Notice.
Victor Record. and
Victor M achines are scientifically co-ordioat-e«l
and synchronized in the proce5Ses of manufacture,
a nd sho uld be used together to secure a perfect
reprod uction .