Music Trade Review

JUNE
THE
7, 1919
VALUE OF GOOD WINDOW DISPLAYS
Musical Instruments Well Adapted for Use in
Window Dressing-Have a Universal Appeal
Which Results in Sales by the Dealer-Many
Good Window Displays Easily Made
Musical merchandise dealers shou ld not fail to
take advanta ge of the opportunities their goods
oner in the way of effective window display.
Such instruments as banj os, guitars, mandolins
and band instruments are excellent material for
display advertising, and are a lways interesting
and attractive to everyone, whether able to play
th em or not. Many times they are their own
best sa lesmen, for the sight of beautiful instru­
nH:J1ts often creates a desire for possession
and ability.
People seldom pass a window
in which musical in s trum ents are displayed
without at least an interested glance, and a
great many dealers have used this to their
own advantage.
Public performers have done
much to make the public familiar with all
kinds of instruments, and vaudeville acts by ex­
ptrt players always are received with a great
deal of enthusiasm. All this is merely an evi­
d(;nce of the universal appeal of music in this
form. The increased interest brought about by
the war call be turned into greater profit by the
eL terpri s ing dealer who brings the ob jec t of this
interest before the eyes of hi s prospects. Nea rly
e\·eryone is a possible purchaser of some kind
of musical iilstrument, and many a sale has been
made by the sight of the desired instrument in
a store window. Durin g the past few months
musical instruments us ed in the war have been
displayed in many windows and alway s have
attracted crowds of inter ested people. Of
C0urse, these were of int erest partly on account
of being war relics, but the fact remains that
much of this interest was due to the instruments
themselves.
New or unusual models of the cO ll ven ti onal
types of instruments w hen display ed together
with the usual models arouse curiosity as to their
usc or merits, and this curiosity is often trans­
lated into sales. A musical instrument, being a
product of artistic beauty as well as musical
value, appeals both to the eye and the ear. The
possession of a beautiful instrument is a source
Jonah Kumalae
Ukuleles
(Import Only)
Produced Excl~siv.ly from Burl Koa Wood
Wholesale stocks in all Jar~c cities for immediate delivery.
Write for descriptive folder. prices and lrade discounts.
H C. CHURCHILL
MUSIC
TRADE
of pride to its owner, and if he be an artist it
becomes a priceless treasure. But artists do not
m ake up the buying public by any me ans, and
their purchases are relatively small and limited
to a small field . It is the ge ner al public, the
eve ry-day individual, that is the source of profit
to the dealer. A nyt hing, th erefore, that inter­
ests the general public will be of advantage to
the ,dealer. And since the product bandied by
tbe dealer is capable of interqting his prospects
to a grea t degree he should be thoughtful enoug h
to use what he has to the best advantage.
PATENTS NOVEL INSTRUMENT
\V.\SHINGTON,
D.
c.,
113
REVIEW
May 26.-Patent Ko. 1,­
304,435 for a musical instrument was last week
granted t o Herman E. vVinterhoff, Indianapolis,
Ind., which he has assigned to the Leedy Mfg.
Co., same place.
The object of this invention is to produce a
musical instrument comprising one or more
sounding members, such, for instance, as a bar,
tube, rod, plate, etc, capable of producing a
desired sonnd hy vibration, each of said mem­
bers bein g associated with a plurality of reso­
nators arranged at appropriate points opposite
the antinodes of various overtones in such
mann e r as to augment the selected tones, or
overtones, whereby the sou nd of the so unding
memb e r ma y be increased and m o difi ed.
HIS VIOLIN DECLARED A BERGONZI
L. w. Gedhardt, of Flint, Mich, recently dis­
covered th at the violin which had b·e en in his
family for many years, and had be en handed
down from one generation to anoth e r, was a
genuine Bergonzi, made by Carlo Bergonzi, the
pupil of Stradivar iu s . It has bee n es timated
that the instrument was made in 1700 and is
now worth about $3;000.
MILWAUKEE POLICE FORM BAND
,"\ band of sixty pieces has be en formed 111
Milwaukee by members of the police depart­
ment and is known as the Milwaukee Poli ce De­
partment · Band. The contract for the instru­
ments has been given to the Frank Hol ton Co,
Elkhorn, Wis. This firm was formerly located
ill Chicago, but has opened a new plant in Wis ­
consin.
TRADE ACTIVE ON THE COAST
Musical Merchandise Trade of the Wiley B. Al­
le~ Co. Growing-To Open Branch Stores
The Wiley B. Allen Co., San Francisco, Cal.,
is making plans for enlarging and improving its
smal l goods department in many ways. The
busines;; in this line has increased rapidly and
larger quarters are needed. Frank Anrys, gen­
eral manager of the "\i\filey B. Allen Co., ex­
pects to op en a new branch store some time next
fall. The work ha:; already begun on the San
Francisco store and will later be extended to
include the Lo s ."\ngeles and Portland stores.
The San Jose branch is looking around for new
ql!arters, as th e pr ese nt site is not large enough
to handl e the trade .
PHILIP SOUSA'S GREAT DRUMMERS
Famous Band l\iIaster Declares Work of the
Drummer Is of Great Importance to All
The functi on of the drummer in the big band
is often considered of little importance by the
music-lover, but, according to the famous John
Philip Sousa" the drummer is just as important
as any other mu sician, and he must possess a
delicate ear and a pe rfect sense of rhythm.
Sr.'usa's giant drumme r, "Gus" Helmecke, is one
or the most striking members of the celebrated
01 ganization and his beating of the big bass
drum is a perfect performance. Joseph Green,
the snare drummer, is considered one of the
best xylophon e players in the country, and has
been widely advertised by his dance records.
Frank Sno·w, who plays the tympani, is an­
other finished artist, and frequently plays with
the Boston Symphony Orchestra.
------- -----------
The modern banjo was introduced into Eng­
land from A m erica, to whic h ' co untry it was
probably I'aken b y the African s la ves, wh o orig­
inall y obtai.ned the id ea from India. The un­
musical name "ba njo" seems to have been de­
riyecl from ··tanya," the IYame of a Senegambian
instrument or the guitar species.
DURRO
AND
STEWART ~~~INS
MUSICAL INSTRUMENT OF NEW TYPE
D. c., June 2. -Lolita D. Smith,
Honolulu, Hawaii, was last week granted Patent
1\0. 1,304,914 for an improved musical instru­
111( nt of a type similar to a guitar, that may be
play ed upon the lap or on a tabl e without chang­
ing the tone quality.
X~~~NS
STRINGS
Lar~est Wholesale
Musical Merchandise
House in America
VV.\SHINGTO!'l,
Buegeleisen &
J J 3 Univw
sf" Place
A. BURDWISE
WHOLESALE MUSICAL MERCHANDISE
BALTIMORE. MD.
OLIVER DITSON CO.
BOIll"ON. MAss.
Manufacturen
IDlperten aDd J.loben of
Black Diamond
Strings
MUSICAL .
MERCHANDISE
THE OLDEST AND
LARGEST MUSICAL
Attracdve Speclaltlee
Modern Service
KSTABLl8ImD lllN
THE WORLD'S BEST
National Musical String Co.
Ney... Brunswick, N. J.
MERCHANDISE HOUSE
INAMERICA
ExcIusivety 1/'ho/essle
ESTABLISHED 1834
C.BRVNO ~ SON,iNc.
351·53FomRAVE.NEwYORKCIT'(
YlctorPistrinutors
wrVUlfllAl Manufac­
rrt;" I P/I1'fIJ turers of
Superior Quality MUSICAL INSTRUMENTS
Victor Distributors
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
I
WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate'. Mu.ic Houo••
Utica, N. Y.