Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE MUSIC TRADE REVIEW
31, 1919
Distributors:
I
N the Gulbransen Line, you have admit-
tedly the best-selling Player-Pianos in the
world. More Players were sold in the
U. S. last year under the Gulbransen name than
under any other name. More will be sold this
year under the Gulbransen name than under
any other.
This is true largely because you are push-
ing the Gulbransen Line. And you are pushing
it because you have found that it possesses
a sort of natural leadership. People like it;
want it.
But some of you are still hampering your
own work by making some other Player your
"leader," merely because it may be sold at a
price higher than the highest Gulbransen price.
Think a minute. How does this look from
the viewpoint of the buying public?
In pushing the Gulbransen Line, you
make strong quality claims for it. It is worthy
of those claims. It backs you up. The fine
quality is there.
You create the impression in your com-
munity—a justifiable impression—that there
is no better Player-Piano than the Gulbransen.
Then, can you afford to recommend some
higher priced Player to the occasional well-to-
do customer who "expected to pay more,"
merely for the sake of getting the higher
price ?
Use the Gulbransen "White
House" Model as your "leader"
Tell your trade frankly that more
money will not buy more quality.
Gull>r.msen
{Pronounced Gul-BRAN-sen)
V_J Player-Piano
1