Music Trade Review
Issue: 1919 Vol. 68 N. 22 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
31, 1910
MUSIC TRADE
REVIEW
11
4^£ii^ii^a^i^ii^^
The coming convention of the music trades
should furnish the roll men with an unsur-
passed opportunity to carry a newer and more
potent message to those dealers who have never
yet supported them enthusiastically.
Why a
music roll business should not have appealed
to the retail merchant may be somewhat hard
for the roll man to understand, but the merchant
himself has plenty of excuses. His principal
excuse without a doubt lies in-the fact that the
roll business is more or less a specialty and re-
quires more or less of specialized knowledge.
This being so, the retail merchant who has tried
to run it as a mere side-line has not had much
success. Indeed many retailers who are very
successful in selling player-pianos have simply
left music rolls alone. The writer is acquainted
with one very successful retailer in a mid-West-
ern large city, who does a really enormous busi-
ness in players, but who has simply no desire
to sell music rolls at all. This retailer argues
that the rolls are of more trouble than benefit
to him. Yet this same man has set forth to
the writer a most interesting scheme for the
selling of sets of standardized selected rolls,
fifty or one hundred in number, to go with
every purchase of a player-piano and to be in-
cluded in the instalment contract. He knows
that one of the grave difficulties of the player
business lies in the feeling of apathy toward
the whole matter which takes possession of so
many purchasers once their first lot of rolls is
exhausted. To keep up interest in the player-
piano, not only during the time of the instal-
ment contract, but later on also, is one of the
grave difficulties of the retail business. Stimula-
tion of interest in the music roll is one of the
ways out of this blind alley.
Surely the
JUNE
CONNORIZED
SONG WORD
MUSIC ROLLS
Order them Now
6510 EGYPTLAND. Fox Trot. Cos-
tello and Casey. Played by H.
Claar assisted by H. S.
6512 FRIENDS. Fox Trot. J-^nson,
Meyer and Santly. Played by H.
Claar assisted by C. M.
6514 CHINESE LULLABY. R. H.
Bowers. Ukulele effects. Fea-
tured by Fay Bainter in "East Is
West." Played by S. A. Perry.
6519 IN THE HEART OF A FOOL.
Waltz Ballad. Freedman and
Squires. Played by S. A. Perry.
6524 I'VE GOT THE PROHIBITION
BLUES. Fox Trot. Carl Zerse.
Played by Herbert Claar assisted
by C. M.
6528 EVERYBODY WANTS A KEY
TO MY CELLAR. One-Step.
Rose, Baskette and Pollack.
Played by H. Claar assisted by
H. S.
Send for Complete List
Connorized Music Co.
144th St. and Austin Place, NEW YORK
1234 Olive Street
ST. LOUIS, MO.
music roll men will work as never before to put Watch
across the idea during next week.
To what extent, if any, the existing music of
the player-piano can be improved, so as to ren-
der it less monotonous, and more generally rich
and round, is a question which may be discussed
from a variety of angles. One cannot be sure
to what extent the saxophone and jazz arrange-
ments which have been worked out to such
lengths have been inspired by the desire to en-
rich player music as such. They may have
arisen from the recognition of the fact that the
two-handed music of the straight piano is thin
and monotonous indeed when applied unaltered
to the player-piano.
Doctor Schaaf, in the
articles from his pen now appearing in this
Player Section, shows another phase of this
question. There is undoubtedly a new field for
experiment . and observation uncovered here.
The music roll men should encourage research
and study in these directions. Say what you
please, you cannot get away from the fact that
just so long as the player-piano is publicly re-
garded as nothing else than a sort of substi-
tute for the two-handed straight piano, it will
never get along as it should. When the player-
piano advances, so does the music roll, and vice-
versa. The two must work together and keep
step with each other. Thus it is that everyone's
interest lies in making the music roll as mu-
sically attractive as possible. One of the prin-
cipal methods of doing this is to improve the
musical content of the roll.
Some men will say and some may believe
that the public taste in music is hopelessly de-
graded and that the mission of roll manufactur-
ers is to contribute to that degradation. Now,
in the first place, the public taste is not hope-
lessly degraded. It is not degraded at all. It
is merely uneducated.
That the people like
jazz and the shimmie, etc., is only a sign that
they like certain sorts of music and dancing.
The better the jazz and the shimmie, therefore,
the more the people will want to buy rolls. In
other words, the music roll, being the musical
medium for the player-piano, and the player-
piano being a whole lot more than just a pneu-
matically-played piajio, it follows that the music
for this special instrument should be more than
just piano music. That simply means that the
arrangers of music for the player-piano,
whether this be jazz or fox-trot, or ballad, or
transcription, whether it be popular or classic,
should first of all realize that their duty is. to.
fit the music, to the instrument. The definite
limitations of the player action prevent it being
fitted to the piano music proper. But, on the
other hand, the advantages and superiorities of
the player-piano are qfiite as marked, so that
we should much rather rejoice in a new instru-
ment than lament because ,w,e cannot have a n ,
old one. Let us strive to work out,newer i.
up a field of immense importance to the en-
tire industry as well as to the future of Ameri-
can music.
AEOLIAN CO.
The June bulletin is large;*&& impressive.
Despite the singularly vile wea,th,e.r>.which pre-
vails throughput a large p a r t o f the .country" just
- " ' (Continued on page/12)
. ;"•*
this column for latest music!
Arto—Sing A— Perfection
MUSIC ROLLS
NEW WORD ROLLS
FOR JUNE, 1919
(Pianists' Names iu Parentheses)
5862* Don't Forget the Salvation Army. (My
Doughnut Girl). One Step. Key of
K Flat.
(Mackey) Frisch
5870*Evening Brings Dreams of You. Waltz
Song. Key of F.
(Weston) Burtnett
5856*PMres of Faith. Fox Trot. Key of F.
(Daniels) Jerome
5868*Friends. Fox Trot. Key of E Flat.
(Walter) Santly
5864* Himalaya. A Song of the Far East.
Fox Trot. Key of C. (Mackey) Henry
5873*Hindu Rose. Fox Trot. Key of D.
(Morton) Morel
5861*1 Always Think I'm Up In Heaven, When
I'm Down in Dixieland. E'ox Trot.
Key of C.
(Morton) Abrahams
5876* I'm Going to Climb the Blue Ridge
Mountains Buck to You. Fox Trot.
Key of F.
(Weston) McConnell
5873*In the Heart of a Fool. Waltz Song.
Key of C.
(Daniels) Squires
5866*It's Easy for You to Remember. Waltz
Song. Key of E Flat.
(Daniels) Stept
5865*Just Another Poor Man Gone Wrong.
One Step. Key of B Flat.
(Gardner) von Tilzer
5857*Longing. Jazz Rag Fox Trot. Key of
G.
(Goodwin) Pike
5871*L,ullaby Blues. Waltz Song. Key of G.
(Mackey) Morse
5869*Me-ow. One Step. Key of E Flat.
,
.
(Gardner) Kaufman
$874*I > ig-L,f«lfl Love. One Step. Key of E
:
Flat:
(Morton) Friedland
U0 and the World Smiles With You.
'One Step. Key of G. (Gardner) Frisch
ome Sunny Day. Fox Trot. Key of P.
; ;
(Weston) Donaldson
58C0*Take /Sour Girlie to the Movies. One
Step. Key of C. (Goodwin) Wendllng
5875* When I Hear a Dreamy Waltz Melody.
; , / - ; ' y?M tz
Soii
s-
K e y of E Flat
-
• ' * '•'*'••
(Daniels) Monaco
5850»When You Hold Me in Your Arms.
Waltz Song. Key of E Flat.
(Mackey) Klickmann
855*By the Camp Fire. Jazz Rag Fox Trot.
Key of G.
(Goodwin) Wenrich
863*Dear Little Boy of Mine. Ballad. Key of
E Flat.
(Daniels) Ball
878*I'll Say She Does. Fox Trot. Key of
A Flat.
(Goodwin) Kahn-Sylvia
Manufactured by
STANDARD MUSIC ROLL CO.
Makers of Music
->
;
Orange, N. J.
BUY FROM YOUR NEAREST JOBBER
'-V
.
NEW YORK CITY
Crown Music Cor., (437 Broadway
Plaza Music Co., 18 West 20th St.
PHILADELPHIA
Standard Music Roll Co.. 514 Market St.
BOSTON
New England Music Co., 597 Washington St.
A. Fred Phillip*. 165 Tremont St.
RICHMOND
The Cnrley Co., Inc.
;
THE
31, 1910
MUSIC TRADE
REVIEW
11
4^£ii^ii^a^i^ii^^
The coming convention of the music trades
should furnish the roll men with an unsur-
passed opportunity to carry a newer and more
potent message to those dealers who have never
yet supported them enthusiastically.
Why a
music roll business should not have appealed
to the retail merchant may be somewhat hard
for the roll man to understand, but the merchant
himself has plenty of excuses. His principal
excuse without a doubt lies in-the fact that the
roll business is more or less a specialty and re-
quires more or less of specialized knowledge.
This being so, the retail merchant who has tried
to run it as a mere side-line has not had much
success. Indeed many retailers who are very
successful in selling player-pianos have simply
left music rolls alone. The writer is acquainted
with one very successful retailer in a mid-West-
ern large city, who does a really enormous busi-
ness in players, but who has simply no desire
to sell music rolls at all. This retailer argues
that the rolls are of more trouble than benefit
to him. Yet this same man has set forth to
the writer a most interesting scheme for the
selling of sets of standardized selected rolls,
fifty or one hundred in number, to go with
every purchase of a player-piano and to be in-
cluded in the instalment contract. He knows
that one of the grave difficulties of the player
business lies in the feeling of apathy toward
the whole matter which takes possession of so
many purchasers once their first lot of rolls is
exhausted. To keep up interest in the player-
piano, not only during the time of the instal-
ment contract, but later on also, is one of the
grave difficulties of the retail business. Stimula-
tion of interest in the music roll is one of the
ways out of this blind alley.
Surely the
JUNE
CONNORIZED
SONG WORD
MUSIC ROLLS
Order them Now
6510 EGYPTLAND. Fox Trot. Cos-
tello and Casey. Played by H.
Claar assisted by H. S.
6512 FRIENDS. Fox Trot. J-^nson,
Meyer and Santly. Played by H.
Claar assisted by C. M.
6514 CHINESE LULLABY. R. H.
Bowers. Ukulele effects. Fea-
tured by Fay Bainter in "East Is
West." Played by S. A. Perry.
6519 IN THE HEART OF A FOOL.
Waltz Ballad. Freedman and
Squires. Played by S. A. Perry.
6524 I'VE GOT THE PROHIBITION
BLUES. Fox Trot. Carl Zerse.
Played by Herbert Claar assisted
by C. M.
6528 EVERYBODY WANTS A KEY
TO MY CELLAR. One-Step.
Rose, Baskette and Pollack.
Played by H. Claar assisted by
H. S.
Send for Complete List
Connorized Music Co.
144th St. and Austin Place, NEW YORK
1234 Olive Street
ST. LOUIS, MO.
music roll men will work as never before to put Watch
across the idea during next week.
To what extent, if any, the existing music of
the player-piano can be improved, so as to ren-
der it less monotonous, and more generally rich
and round, is a question which may be discussed
from a variety of angles. One cannot be sure
to what extent the saxophone and jazz arrange-
ments which have been worked out to such
lengths have been inspired by the desire to en-
rich player music as such. They may have
arisen from the recognition of the fact that the
two-handed music of the straight piano is thin
and monotonous indeed when applied unaltered
to the player-piano.
Doctor Schaaf, in the
articles from his pen now appearing in this
Player Section, shows another phase of this
question. There is undoubtedly a new field for
experiment . and observation uncovered here.
The music roll men should encourage research
and study in these directions. Say what you
please, you cannot get away from the fact that
just so long as the player-piano is publicly re-
garded as nothing else than a sort of substi-
tute for the two-handed straight piano, it will
never get along as it should. When the player-
piano advances, so does the music roll, and vice-
versa. The two must work together and keep
step with each other. Thus it is that everyone's
interest lies in making the music roll as mu-
sically attractive as possible. One of the prin-
cipal methods of doing this is to improve the
musical content of the roll.
Some men will say and some may believe
that the public taste in music is hopelessly de-
graded and that the mission of roll manufactur-
ers is to contribute to that degradation. Now,
in the first place, the public taste is not hope-
lessly degraded. It is not degraded at all. It
is merely uneducated.
That the people like
jazz and the shimmie, etc., is only a sign that
they like certain sorts of music and dancing.
The better the jazz and the shimmie, therefore,
the more the people will want to buy rolls. In
other words, the music roll, being the musical
medium for the player-piano, and the player-
piano being a whole lot more than just a pneu-
matically-played piajio, it follows that the music
for this special instrument should be more than
just piano music. That simply means that the
arrangers of music for the player-piano,
whether this be jazz or fox-trot, or ballad, or
transcription, whether it be popular or classic,
should first of all realize that their duty is. to.
fit the music, to the instrument. The definite
limitations of the player action prevent it being
fitted to the piano music proper. But, on the
other hand, the advantages and superiorities of
the player-piano are qfiite as marked, so that
we should much rather rejoice in a new instru-
ment than lament because ,w,e cannot have a n ,
old one. Let us strive to work out,newer i.
up a field of immense importance to the en-
tire industry as well as to the future of Ameri-
can music.
AEOLIAN CO.
The June bulletin is large;*&& impressive.
Despite the singularly vile wea,th,e.r>.which pre-
vails throughput a large p a r t o f the .country" just
- " ' (Continued on page/12)
. ;"•*
this column for latest music!
Arto—Sing A— Perfection
MUSIC ROLLS
NEW WORD ROLLS
FOR JUNE, 1919
(Pianists' Names iu Parentheses)
5862* Don't Forget the Salvation Army. (My
Doughnut Girl). One Step. Key of
K Flat.
(Mackey) Frisch
5870*Evening Brings Dreams of You. Waltz
Song. Key of F.
(Weston) Burtnett
5856*PMres of Faith. Fox Trot. Key of F.
(Daniels) Jerome
5868*Friends. Fox Trot. Key of E Flat.
(Walter) Santly
5864* Himalaya. A Song of the Far East.
Fox Trot. Key of C. (Mackey) Henry
5873*Hindu Rose. Fox Trot. Key of D.
(Morton) Morel
5861*1 Always Think I'm Up In Heaven, When
I'm Down in Dixieland. E'ox Trot.
Key of C.
(Morton) Abrahams
5876* I'm Going to Climb the Blue Ridge
Mountains Buck to You. Fox Trot.
Key of F.
(Weston) McConnell
5873*In the Heart of a Fool. Waltz Song.
Key of C.
(Daniels) Squires
5866*It's Easy for You to Remember. Waltz
Song. Key of E Flat.
(Daniels) Stept
5865*Just Another Poor Man Gone Wrong.
One Step. Key of B Flat.
(Gardner) von Tilzer
5857*Longing. Jazz Rag Fox Trot. Key of
G.
(Goodwin) Pike
5871*L,ullaby Blues. Waltz Song. Key of G.
(Mackey) Morse
5869*Me-ow. One Step. Key of E Flat.
,
.
(Gardner) Kaufman
$874*I > ig-L,f«lfl Love. One Step. Key of E
:
Flat:
(Morton) Friedland
U0 and the World Smiles With You.
'One Step. Key of G. (Gardner) Frisch
ome Sunny Day. Fox Trot. Key of P.
; ;
(Weston) Donaldson
58C0*Take /Sour Girlie to the Movies. One
Step. Key of C. (Goodwin) Wendllng
5875* When I Hear a Dreamy Waltz Melody.
; , / - ; ' y?M tz
Soii
s-
K e y of E Flat
-
• ' * '•'*'••
(Daniels) Monaco
5850»When You Hold Me in Your Arms.
Waltz Song. Key of E Flat.
(Mackey) Klickmann
855*By the Camp Fire. Jazz Rag Fox Trot.
Key of G.
(Goodwin) Wenrich
863*Dear Little Boy of Mine. Ballad. Key of
E Flat.
(Daniels) Ball
878*I'll Say She Does. Fox Trot. Key of
A Flat.
(Goodwin) Kahn-Sylvia
Manufactured by
STANDARD MUSIC ROLL CO.
Makers of Music
->
;
Orange, N. J.
BUY FROM YOUR NEAREST JOBBER
'-V
.
NEW YORK CITY
Crown Music Cor., (437 Broadway
Plaza Music Co., 18 West 20th St.
PHILADELPHIA
Standard Music Roll Co.. 514 Market St.
BOSTON
New England Music Co., 597 Washington St.
A. Fred Phillip*. 165 Tremont St.
RICHMOND
The Cnrley Co., Inc.
;
Future scanning projects are planned by the International Arcade Museum Library (IAML).