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Music Trade Review

Issue: 1919 Vol. 68 N. 21 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
THE
24, 1919
MUSIC TRADE
ave
N these days of keen competition in the musi-
cal instrument field, the requirements of the
merchant have assumed a new aspect. The
musical demands of the public are at once more
exacting and more varied.
I
Three factors in his merchandise are necessary
to build up a permanent business. No dealer
today can realize all the possibilities of retail
business unless he carries-—
First:--Pianos. Secondr-Players. Thirdr-Phonographsi
If the merchant ties up with a reputable house which can
supply all three of these lines, and is able to supply not only
Price Value but Name Value as well, his chances for success
far exceed the ordinary.
We ask you to think what it can mean to a piano mer-
chant able to offer—
In Pianos, the Hallet & Davis, for more than three quarters of
a century a symbol of all that is fine in pianos; the Conway, a
sweet-toned piano for the home, with a following which is
growing daily in numbers and enthusiasm; and the Lexington,
a real leader in the popular price field.
In Players, the wide-famed Instinctive player, the Virtuolo,
coupled with the famous Hallet & Davis name; as well as
corresponding grades in the Conway and Lexington.
In Phonographs, a line that is known and eagerly sought in
cities and towns the country over—The Pathe line of talking
machines and records.
If a complete line were all that the House of Hallet & Davis could
offer the dealer, it would be highly worthy of consideration.
But in addition to this,Hallet & Davis offer terms of payment
possible only to a house which is able to carry, itself, all the
li beral credit it extends: For we,ourselves,carry the credit we give.
There are certain territories where Hallet & Davis would
appreciate strong, aggressive cooperation. It may be that you
are located in one of these territories. Write us and find out.
HALLET & DAVIS PIANO CO.
= ( E S T A B L I S H E D i«^Q)
Home Office: 146 Boylston Street, Boston, Mass. New York Office: 18 East 42nd Street
P. S.—Our Service Division is at the command of our dealers. It is
composed of men who are seasoned in piano selling and advertising and
who will welcome your suggestions and an.opportunity to serve you.
REVIEW

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