Music Trade Review

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MAY
17, 1919
THE
MUSIC
TRADE
This year has now closed, and S. A. Ribolla,
manager of the Chicago branch of the Otto
Heineman Co., has been awarded the prize.
Judging by the tremendous growth of Heineman
business in the States covered by the Chicago
office, Mr. Ribolla will soon be due to win an-
other cup or two.
PRIZE CUP FOR HEINEMAN SALESMAN
S. A. Ribolla, Manager of Chicago Branch of
Otto Heineman Co., Wins Prize for Greatest
Volume of Sales Made During Past Year
About a year ago Adolph Heineman, vice-
president of the Otto Heineman Phonograph
Supply Co., Inc., was the guest of honor at a
dinner given to celebrate his sixtieth birthday.
NEW "ARTO" RECORDS COMING
Company Organized in Orange, N. J., to Make
Records Under New Patents
The Arto Co. has recently been organized for
the purpose of manufacturing talking machine
records. The factory will be located in Orange,
N. J., and will be, in fact, an adjunct to the
extensive plant of the Standard Music Roll Co.
Ground has already been broken for the new
addition. G. Howlett Davis, president of the
Standard Music Roll Co., will also be president
of the new Arto Co.,, and Chas. H. Mitchell, a
practical man of long experience in the record
field, will serve as vice-president and superin-
tendent. The recording factories will be located
at 235 West Twenty-third street, New York.
It is understood that the Arto Co. has for-
mulated a decidedly ambitious program, which
is rapidly being carried out, and it is expected
that the new records will be offered to the trade
in the near future. The records will be known
under the name of "Arto-," and will be devoted
exclusively to popular selections. For some
time past the research department of the Stand-
ard Music Roll Co. has been doing experiment-
ing and developing work with a view to intro-
ducing a new record. Mr. Davis, himself an
inventor, has been a big factor in the engineer-
ing end, and has surrounded himself with a corps
of experienced men in record making.
The Arto record will be manufactured under
new patents, and it is understood they can be
played with equal facility and with excellent
results with the sound box in either the vertical
or lateral cut position. It will be placed on the
market as a universal cut record.
Prize Cup Won by S. A. Ribolla
At this gathering there were present the man-
agers and traveling representatives of the com-
pany, together with several of the presidents and
directors of the financial institutions which
handle the vast Heineman interests.
Among the latter was H. Rosen, a director of
the Harriman National Bank, who, in addition
to his prominence in financial circles, has also
won fame as one of the greatest salesmen this
country has ever known. The sale of $5,000,000
worth of life insurance in one year is one of
Mr. Rosen's enviable records. Appreciating good
salesmanship and recognizing its importance,
Mr. Rosen during the course of this dinner of-
fered a "cup of success" to the Heineman sales-
man who sold the most goods during the year.
47
REVIEW
ATTRACTIVE WINDOW DISPLAY
C. T. Sherer & Co., of Worcester, Mass.,
Feature the "Mickey" Records
WORCESTER, MASS., May 12.—C. T. Sherer & Co.,
of this city, who handle Columbia Grafonolas
and Columbia records, recently prepared a very
attractive window display featuring the
"Mickey" records issued by the Columbia Co.
This display, which was prepared under the
Sherer & Co.'s Display of "Mickey" Records
direction of Mrs. R. M. Galbraith, manager of
the Grafonola department, was presented while
the film of "Mickey" was being shown in Wor-
cester. As a result of this display this depart-
ment sold a large number of "Mickey" records,
and needless to say this attractive and timely
window was the center of attraction during the
running of this film.
SOME GOOD RECORD PUBLICITY
Schmidt Music Co., of Davenport, Devotes Ad-
vertising Space to New Columbia Records
DAVENPORT, IA., May 12.—The Schmidt Music
Co., of this city, has been using attractive ad-
vertising in the local newspapers, featuring Co-
lumbia records. A recent advertisement was de-
voted in its entirety to the records of the Chi-
cago Symphony Orchestra, which records ex-
The Rorolo Talking Machine Co. has been in- clusively for the Columbia library. This adver-
corporated in Brooklyn, with a capital of $20,- tisement was headed "Bringing the Chicago
000, by J. Monteleone and S. and C. J. Rotolo, Symphony Orchestra to your home," and was
774 Hart street.
used coincident with the appearance of this fa-
mous orchestra in Davenport last week. The
timeliness of this advertising, coupled with the
prominence and success of this orchestra, proved
an impetus to the sale of these records.
EDISON SHOP MANAGED SUCCESSFULLY BY YOUNG LADY
WHY RECORDING SINGERS GO CRAZY
Werrenrath Sets Forth Some of the Questions
That He Has Been Called Upon to Answer
Reinald Werrenrath, popular baritone, has
supplied the Victor Talking Machine Co. with
a touching little article entitled "Why Record-
ing Singers Go Crazy; Being a Few of the Ques-
tions Put to One Reinald Werrenrath During
His Fourteen Years in the Talking Machine
Game." The questions follow, but it is only
fair to say that the last time we saw Werren-
rath he was still quite sane:
1. How much does Caruso make a year?
2. How do you make a record?
3. I'd like to make some records for the Vic
tor Co.—how do I go about it?
4. When you make records how far do you
stand from the recording apparatus?
5. How does it feel to hear your own voice
on the Victrola?
6. Of course, you are a Victor artist, but don't
you admit that the Dingbat people get out a
much better machine?
7. I have just written a song that the pub-
lishers say is better than "Little Grey Home in
the West." Won't you make a record of it?
Miss Mary Jane Lovejoy, Manager of the Odon Music Store,••'Oj^otK Und.
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