Music Trade Review
Issue: 1919 Vol. 68 N. 13 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 29, 1919
M
TTlJTWW^^I^
The announcement by the National Associa- one finds that some new field is being opened
tion of Music Roll Manufacturers regarding the up to the attention and care of the trade. The
5 per cent, war tax was, of course, to be an- idea of providing a special music roll for the
ticipated. The tax involves an addition to the large motion picture theatre organ, which shall
retail cost of the roll, amounting to 3 cents be devised so as to control all expression and
instead of the 2 cents hitherto collected. The at the same time to contain a run of music ap-
intention of the Government is that this tax propriate to any one of the various classes into
should be paid by the ultimate consumer, just as which the ordinary pictures are divided, is
is the tax on theatre tickets, and the Association an idea which has been often discussed. It is
of Music Roll Manufacturers especially desires now being worked out, and the results so far
to have the intent of the revenue act carried gained seem to justify the belief that a big op-
out in every detail.
One is inclined to portunity is presented here. Indeed, of course,
agree completely with the manufacturers of the field is only in prospect extensive; in effect
music rolls. The business of the dealer is cer- it is for the moment narrow and difficult to cal-
tainly to pass this tax promptly on to where it culate. Now in other directions nearer home
belongs. To tax an industry at its source is there are also tremendous chances for the music
not only unwise but inefficient. The only sane roll. There is the opportunity to work new
basis of taxation is that which will place the ideas into the demand of the public in respect of
burden upon the interest which derives the ulti- the field of song reproduction, after a manner
mate benefit. When any business is legitimate not yet thought out. Shall not the day yet
the ultimate consumer obtains the ultimate come when we shall find a whole opera repro-
benefit in any transaction. That is to say, the duced on word rolls? Is there the least reason
benefit obtained by the ultimate consumer in why this should not be done? Of course, it
making his purchase and in the use he gets out means expense and trouble, but when once the
of it should be the greatest benefit obtained by public curiosity is aroused and a demand cre-
any party to the transaction, outweighing the ated what are expense and trouble? They are,
individual profit made by the manufacturer or in fact, simply nothing. The music roll has
by the dealer on that particular deal. That is not by any means exhausted its possibilities.
why the war taxes on specific articles should Indeed, it has hardly begun to realize triem.
be paid actually and specifically by the con-
sumer, and that also is why the income tax is
That the piano business is peculiar some of
the wisest and best of all taxes. We hope that
all dealers will very clearly see this point and its friends are never tired of insisting, but it
that they will make no attempt to absorb the seems difficult to see why, even assuming this
tax themselves or in any way to evade the plain to be true, the piano man should be peculiar,
too, or do peculiar things. Yet the piano men
intention of the law.
do peculiar things very often, and when they
become also player-piano men they do not al-
The music roll is not by any means at the ways change their line of conduct, qualitatively
end of its development and every day almost anyway. For instance, why is it that the player-
piano men are not getting a monopoly of the
retail music roll business? It is certain that
they are not. Travelers tell us that music
rolls are being bought and sold by furniture
men, druggists and even by specialists who han-
dle rolls and nothing else. Now, without lack
of respect to such specialists as Baker, of Co-
lumbus, who has made a great success by
utilizing unusual ability, one can reasonably ask
why the piano store is not selling all the music
No. 6470
rolls bought by those who buy player-pianos
at that store. The original creator of the de-
mand for the music roll is in effect the piano
An Exclusive
merchant, for it is he who sells the instrument,
without the possession of which by the con-
sumer the demand for music rolls would not
exist. Therefore the piano man should sell the
rolls. Why does he not? That is, why does
he not sell substantially all of them? Is it not
perhaps that the piano man thinks more of what
he himself likes and tries to satisfy all the cus-
A Ballad of exceptional
tomers on this basis? Think it over!
merit, artistically played
LAUGHS
CONNORIZED
Song Word Roll
by S. A. P E R R Y , the
composer.
AEOLIAN CO.
" Laugh When You Feel That
You're Lonely
Laugh When You Find Things
Are Wrong"
This company makes a new distinction in its
April list by classifying its song rolls into
vaudeville hits and standard songs and musical
comedy hits. This is a very good idea and
helps the purchaser to choose more intelligently.
(Continued on page 10)
APRIL LIST
READY
Order Now
Connorized Music Co.
144th St. and Austin Place, NEW YORK
1234 Olive Street
ST. LOUIS, MO.
PLAYER--ORGAN--PIANO
LEATHERS
T .
A Specialty of Pneumatic
I
INTVIMC
Leathers
I - * 40 SPRUCE STREET
L. L U 1 M N 0 , IDC.
NEW YORK
Watch this column for latest music!
Arto—Sing A— Perfection
MUSIC ROLLS
NEW WORD ROLLS
FOR APRIL, 1919
(Pianists' Names In Parentheses)
580S*America Never Took Water and America
Never Will. One Step. Key of G.
(Itowley) Edwards
5792*An.vthing Is Nice If It Comet* From
IMxIe. Fox Trot. Key of K Flat.
(Weston) Meyer
5Xll*Hrit)K Bark ThoHe Wonderful Days. Fox
Trot. Key of 10 Flat.
(Daniels) Vincent
5700 Dear heart. Also Known as "Sweetheart."
Ballad. Key of F.
(lleinple) Hem pie
5812*Good Man IN Hard to Find, A. Fox
Trot. Key of ('.
(Goodwill) Green
5790* How Are You Going to Wet Your
Whistle When the Whole Darn World
Goes Dry? Fox Trot. Kev of 10 Flat.
(Hallan) Wenrlch
5801*Jazz Baby. Fox Trot. Key of C.
(Goodwin) Jerome
5805*Little Old Lady O'Mine. Fox Trot. Key
of C.
(Rowley) Wood
58U*Muhlc of WeddinK Chimes, The.
Jazz
Rag Fox Trot. Key of (Goodwin) Wendling
5794* My Choe'late Soldier Sammy Boy. One
Step. Key of B Flat. (Gardner) van Alstyne
5810*Nona. Waltz Song. Key of F.
(Weston) Vandersloot
•Oriental. Some Day In Araby. Fox Trot.
Key of 1).
(Gardner) Rose
5806*Out of the East. Fox Trot. Key of C.
(Mackey) Rosey
5804 Salvation Rose. Ballad, Mandolin Chorus.
Key of B Flat.
(Morton) Mendelsohn
5807*Somebody's Waiting for Someone. Waltz
Song. Key of G.
(Trigger) von Tilzer
5808*Some Day. Waltz Song. Key of C.
(Daniels) Burtnett
•Sometime.
From
"Sometime."
Waltz
Song. Key of A Flat.
(Walter) Friml
5«13*lp in Mabel's Room. One Step. Key
of (5.
(Hallan) Sliver
5793 When Ireland Comes Into Her Own.
Ballad, Mandolin Chorus. Key of G.
(Daniels) von Tilzer
57!*l*Yama-Yama Blues. Fox Trot. Key of
B Flat.
(Mackey) Williams
(INSTRUMENTAL)—Without Words
•iH10*Girl of My Heart. From "Somebody's
Sweetheait." Fox Trot.
(Morton) Bafunno
»KlK*\V»lting. From ''Listen Lester."
Fox
Trot.
(Mnckey) Orlob
ALSO
Brand New Overstock Rolls
At a Special Sales Price
ARTo Word Roll., 37c.
ARTo Popular, 18c.
Sing A Word, 26c - 33c
Perfection, 12c
Send in your order a early to
STANDARD MUSIC ROLL CO.
Makers of Music
Orange, N. J.
THE MUSIC TRADE REVIEW
MARCH 29, 1919
M
TTlJTWW^^I^
The announcement by the National Associa- one finds that some new field is being opened
tion of Music Roll Manufacturers regarding the up to the attention and care of the trade. The
5 per cent, war tax was, of course, to be an- idea of providing a special music roll for the
ticipated. The tax involves an addition to the large motion picture theatre organ, which shall
retail cost of the roll, amounting to 3 cents be devised so as to control all expression and
instead of the 2 cents hitherto collected. The at the same time to contain a run of music ap-
intention of the Government is that this tax propriate to any one of the various classes into
should be paid by the ultimate consumer, just as which the ordinary pictures are divided, is
is the tax on theatre tickets, and the Association an idea which has been often discussed. It is
of Music Roll Manufacturers especially desires now being worked out, and the results so far
to have the intent of the revenue act carried gained seem to justify the belief that a big op-
out in every detail.
One is inclined to portunity is presented here. Indeed, of course,
agree completely with the manufacturers of the field is only in prospect extensive; in effect
music rolls. The business of the dealer is cer- it is for the moment narrow and difficult to cal-
tainly to pass this tax promptly on to where it culate. Now in other directions nearer home
belongs. To tax an industry at its source is there are also tremendous chances for the music
not only unwise but inefficient. The only sane roll. There is the opportunity to work new
basis of taxation is that which will place the ideas into the demand of the public in respect of
burden upon the interest which derives the ulti- the field of song reproduction, after a manner
mate benefit. When any business is legitimate not yet thought out. Shall not the day yet
the ultimate consumer obtains the ultimate come when we shall find a whole opera repro-
benefit in any transaction. That is to say, the duced on word rolls? Is there the least reason
benefit obtained by the ultimate consumer in why this should not be done? Of course, it
making his purchase and in the use he gets out means expense and trouble, but when once the
of it should be the greatest benefit obtained by public curiosity is aroused and a demand cre-
any party to the transaction, outweighing the ated what are expense and trouble? They are,
individual profit made by the manufacturer or in fact, simply nothing. The music roll has
by the dealer on that particular deal. That is not by any means exhausted its possibilities.
why the war taxes on specific articles should Indeed, it has hardly begun to realize triem.
be paid actually and specifically by the con-
sumer, and that also is why the income tax is
That the piano business is peculiar some of
the wisest and best of all taxes. We hope that
all dealers will very clearly see this point and its friends are never tired of insisting, but it
that they will make no attempt to absorb the seems difficult to see why, even assuming this
tax themselves or in any way to evade the plain to be true, the piano man should be peculiar,
too, or do peculiar things. Yet the piano men
intention of the law.
do peculiar things very often, and when they
become also player-piano men they do not al-
The music roll is not by any means at the ways change their line of conduct, qualitatively
end of its development and every day almost anyway. For instance, why is it that the player-
piano men are not getting a monopoly of the
retail music roll business? It is certain that
they are not. Travelers tell us that music
rolls are being bought and sold by furniture
men, druggists and even by specialists who han-
dle rolls and nothing else. Now, without lack
of respect to such specialists as Baker, of Co-
lumbus, who has made a great success by
utilizing unusual ability, one can reasonably ask
why the piano store is not selling all the music
No. 6470
rolls bought by those who buy player-pianos
at that store. The original creator of the de-
mand for the music roll is in effect the piano
An Exclusive
merchant, for it is he who sells the instrument,
without the possession of which by the con-
sumer the demand for music rolls would not
exist. Therefore the piano man should sell the
rolls. Why does he not? That is, why does
he not sell substantially all of them? Is it not
perhaps that the piano man thinks more of what
he himself likes and tries to satisfy all the cus-
A Ballad of exceptional
tomers on this basis? Think it over!
merit, artistically played
LAUGHS
CONNORIZED
Song Word Roll
by S. A. P E R R Y , the
composer.
AEOLIAN CO.
" Laugh When You Feel That
You're Lonely
Laugh When You Find Things
Are Wrong"
This company makes a new distinction in its
April list by classifying its song rolls into
vaudeville hits and standard songs and musical
comedy hits. This is a very good idea and
helps the purchaser to choose more intelligently.
(Continued on page 10)
APRIL LIST
READY
Order Now
Connorized Music Co.
144th St. and Austin Place, NEW YORK
1234 Olive Street
ST. LOUIS, MO.
PLAYER--ORGAN--PIANO
LEATHERS
T .
A Specialty of Pneumatic
I
INTVIMC
Leathers
I - * 40 SPRUCE STREET
L. L U 1 M N 0 , IDC.
NEW YORK
Watch this column for latest music!
Arto—Sing A— Perfection
MUSIC ROLLS
NEW WORD ROLLS
FOR APRIL, 1919
(Pianists' Names In Parentheses)
580S*America Never Took Water and America
Never Will. One Step. Key of G.
(Itowley) Edwards
5792*An.vthing Is Nice If It Comet* From
IMxIe. Fox Trot. Key of K Flat.
(Weston) Meyer
5Xll*Hrit)K Bark ThoHe Wonderful Days. Fox
Trot. Key of 10 Flat.
(Daniels) Vincent
5700 Dear heart. Also Known as "Sweetheart."
Ballad. Key of F.
(lleinple) Hem pie
5812*Good Man IN Hard to Find, A. Fox
Trot. Key of ('.
(Goodwill) Green
5790* How Are You Going to Wet Your
Whistle When the Whole Darn World
Goes Dry? Fox Trot. Kev of 10 Flat.
(Hallan) Wenrlch
5801*Jazz Baby. Fox Trot. Key of C.
(Goodwin) Jerome
5805*Little Old Lady O'Mine. Fox Trot. Key
of C.
(Rowley) Wood
58U*Muhlc of WeddinK Chimes, The.
Jazz
Rag Fox Trot. Key of (Goodwin) Wendling
5794* My Choe'late Soldier Sammy Boy. One
Step. Key of B Flat. (Gardner) van Alstyne
5810*Nona. Waltz Song. Key of F.
(Weston) Vandersloot
•Oriental. Some Day In Araby. Fox Trot.
Key of 1).
(Gardner) Rose
5806*Out of the East. Fox Trot. Key of C.
(Mackey) Rosey
5804 Salvation Rose. Ballad, Mandolin Chorus.
Key of B Flat.
(Morton) Mendelsohn
5807*Somebody's Waiting for Someone. Waltz
Song. Key of G.
(Trigger) von Tilzer
5808*Some Day. Waltz Song. Key of C.
(Daniels) Burtnett
•Sometime.
From
"Sometime."
Waltz
Song. Key of A Flat.
(Walter) Friml
5«13*lp in Mabel's Room. One Step. Key
of (5.
(Hallan) Sliver
5793 When Ireland Comes Into Her Own.
Ballad, Mandolin Chorus. Key of G.
(Daniels) von Tilzer
57!*l*Yama-Yama Blues. Fox Trot. Key of
B Flat.
(Mackey) Williams
(INSTRUMENTAL)—Without Words
•iH10*Girl of My Heart. From "Somebody's
Sweetheait." Fox Trot.
(Morton) Bafunno
»KlK*\V»lting. From ''Listen Lester."
Fox
Trot.
(Mnckey) Orlob
ALSO
Brand New Overstock Rolls
At a Special Sales Price
ARTo Word Roll., 37c.
ARTo Popular, 18c.
Sing A Word, 26c - 33c
Perfection, 12c
Send in your order a early to
STANDARD MUSIC ROLL CO.
Makers of Music
Orange, N. J.
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