Music Trade Review
Issue: 1919 Vol. 68 N. 12 - Page 9
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MARCH 22,
19i9
THE MUSIC TRADE REVIEW
NEWARK DEALERS OVERCOME CAR STRIKE WITH AUTOS
Send Automobiles for Prospective Customers on Account of Tie-up of Street Car Lines—Demand
Is Excellent, But Stock Shortage Continues—Ernest Vollman Passes Away
NEWARK, N. J., March 17.—The strike of the
street car employes which started on Monday
of last week served somewhat to slow up busi-
ness in Newark, especially in the early part of
the week. The situation was not, however, as
serious as world ordinarily be supposed, as
Newark has had for a number of years several
lines of thriving jitney buses and those supple-
mented by the transportation pressed into serv-
ice in the emergency relieved much of the an-
ticipated suffering.
Several of the dealers took advantage of the
tie-up to make the rounds of their prospects,
calling in automobiles, and the result, of course,
was that many prospects who were desirous
to get to town could not resist the temptation
offered to use the autos. Several sales were
made in this way, some of which probably
would have been delayed for many weeks.
There is still prevalent a cry of shortage of
stock, mostly players, and there appears to be
no let-up in the demands. Grands, too, have
been having a good call and the future pros-
pects of a continued demand appear most
healthy.
The F. G. Smith wareroom staff are congrat-
ulating themselves on the arrival of a carload
of instruments, but as most of these were not
players no very elaborate celebration resulted.
Charley Cassa, brother of George Cassa, man-
ager of the F. G. Smith store, recently was dis-
charged from the army and has entered the oil
business.
Otto Wissner, Inc., have been finding the
early weeks of March among the best of the
present year. This also includes the talking
machine department, where the demand for ma-
chines and records has been good.
Ernest Vollman, of the sales staff of Hahne
& Co., passed away recently. He was formerly
connected with other piano organizations in
this city and was one of the best known and
well-liked members of the trade.
W. O. Black, manager of the piano depart-
ment of Hahnc & Co., who since the accident to
his hip last fall has had to use crutches, has
now discarded them and is able to get about
with the aid of a cane. This also he will be
able to dispense with shortly. Mr. Black has
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
We fix " o n e p r i c e d -
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA. PA.
leased a summer home in Allenhurst, N. J. Joe
B. Birdsong, of his staff, will also make the
new place his summer home.
J. A. Coffin, of E. Gabler & Bro., was a recent
visitor at the Hahne warerooms.
Ford & Smith, the local agents for the Pease
pianos, are well pleased with the sales during
the first few months of the new year. Sales
have been good and collections are well up to
the standard which had been set during the
war period.
The Jacob Doll & Sons warerooms were re-
cently altered and redecorated and the finished
showrooms are very attractive.
Chas. Hunsberger, manager of the Armstrong
Piano Co., local Knabe agents, states the de-
mand for grands seems to be growing, the
sales of those instruments in recent weeks mak-
ing a good showing. Players^ of course, are as
usual most in demand.
The local Steger & Sons store has been clos-
ing a fine business both in pianos' and talking
machines. The Steger branches in this terri-
tory also report good business for this season
of the year.
ADVERTISING BATTLE IN MIAMI
Arguments Over Use of Piano by Miami Sym-
phony Orchestra Arise Between the Turner
Music Co. and S. Ernest Philpitt
MIAMI, FLA., March 17.—What may or may not
develop into a merry little advertising war be-
tween the Turner Music Co. and S. Ernest Phil-
pitt in this city has resulted from an adver-
tisement appearing in the Miami Herald last
month, and stating that the Miami Symphony
Orchestra, playing at the Central School Audi-
torium on a certain Sunday, would not use the
make of piano handled by the Turner Music Co.
"because it does not use a piano." Mr. Phil-
pitt accepted the challenge immediately, and in
a special advertisement said in part: "We wish
to correct the above statement, inasmuch as the
Miami Symphony Orchestra did use at this con-
cert the magnificent Kranich & Bach grand
piano purchased by the Board of Public Instruc-
tion for Dade County for the school auditorium."
Mr. Philpitt also said some other things about
truth in advertising in his copy.
The Philpitt Music House has had the agency
for the Krauich & Bach line for some time past
and sold the Kranich & Bach grand in question
to the school authorities over a year ago.
SOME EFFECTIVE ADVERTISING
Fitzgerald Music Co., Los Angeles, Giving
Special Attention to the Knabe Line
Los ANGELES, CAT,., March 17.—The Fitzgerald
Music Co. of this city has been using a series
of attractive advertisements in the local news-
papers featuring the Knabe piano and the Knabe
Ampico reproducing piano. This advertising
has produced splendid results and the Fitzgerald
Music Co. is receiving many letters of com-
mendation from music lovers anent the dignity
and effectiveness of this publicity. A recent
advertisement in this series was entitled "Service
Substituted for Selling," and read in part as
follows:
"The word selling has been stricken from the
business lexicon of this firm. The Fitzgerald
Music Co. believes that it is a far worthier and
wiser business aim to seek to render a sincere
and helpful service rather than merely to try to
sell something. Our first object in every
transaction is to help you with our knowledge
and facilities to make, the wisest choice.
"Hence, we suggest your careful considera-
tion of the Knabe piano. The very name of
the Knabe denotes such finality of musical
quality that it seems almost a presumption to
argue its merits,"
What's
In a
Name?
A name that has
been made to rep-
resent a high stand-
ard of
quality
separates the un-
certain from the
certain.
So in piano plate
production—a
plate that bears
the name of
WICKHAM is
immediately recog-
nized as a plate of
KNOWN
excel-
lence.
34 years of production
of WICKHAM "Qual-
ity First" piano plates
have earned for the
WICKHAM name its
enviable reputation.
WICKHAM UNITED INDUSTRIES
The Wickham Piano Plate Co.
Springfield, Ohio
The Wickham Co. of New Jersey
Matawan, N. J.
MARCH 22,
19i9
THE MUSIC TRADE REVIEW
NEWARK DEALERS OVERCOME CAR STRIKE WITH AUTOS
Send Automobiles for Prospective Customers on Account of Tie-up of Street Car Lines—Demand
Is Excellent, But Stock Shortage Continues—Ernest Vollman Passes Away
NEWARK, N. J., March 17.—The strike of the
street car employes which started on Monday
of last week served somewhat to slow up busi-
ness in Newark, especially in the early part of
the week. The situation was not, however, as
serious as world ordinarily be supposed, as
Newark has had for a number of years several
lines of thriving jitney buses and those supple-
mented by the transportation pressed into serv-
ice in the emergency relieved much of the an-
ticipated suffering.
Several of the dealers took advantage of the
tie-up to make the rounds of their prospects,
calling in automobiles, and the result, of course,
was that many prospects who were desirous
to get to town could not resist the temptation
offered to use the autos. Several sales were
made in this way, some of which probably
would have been delayed for many weeks.
There is still prevalent a cry of shortage of
stock, mostly players, and there appears to be
no let-up in the demands. Grands, too, have
been having a good call and the future pros-
pects of a continued demand appear most
healthy.
The F. G. Smith wareroom staff are congrat-
ulating themselves on the arrival of a carload
of instruments, but as most of these were not
players no very elaborate celebration resulted.
Charley Cassa, brother of George Cassa, man-
ager of the F. G. Smith store, recently was dis-
charged from the army and has entered the oil
business.
Otto Wissner, Inc., have been finding the
early weeks of March among the best of the
present year. This also includes the talking
machine department, where the demand for ma-
chines and records has been good.
Ernest Vollman, of the sales staff of Hahne
& Co., passed away recently. He was formerly
connected with other piano organizations in
this city and was one of the best known and
well-liked members of the trade.
W. O. Black, manager of the piano depart-
ment of Hahnc & Co., who since the accident to
his hip last fall has had to use crutches, has
now discarded them and is able to get about
with the aid of a cane. This also he will be
able to dispense with shortly. Mr. Black has
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
We fix " o n e p r i c e d -
wholesale and retail.
The Heppe Piano Co.
PHILADELPHIA. PA.
leased a summer home in Allenhurst, N. J. Joe
B. Birdsong, of his staff, will also make the
new place his summer home.
J. A. Coffin, of E. Gabler & Bro., was a recent
visitor at the Hahne warerooms.
Ford & Smith, the local agents for the Pease
pianos, are well pleased with the sales during
the first few months of the new year. Sales
have been good and collections are well up to
the standard which had been set during the
war period.
The Jacob Doll & Sons warerooms were re-
cently altered and redecorated and the finished
showrooms are very attractive.
Chas. Hunsberger, manager of the Armstrong
Piano Co., local Knabe agents, states the de-
mand for grands seems to be growing, the
sales of those instruments in recent weeks mak-
ing a good showing. Players^ of course, are as
usual most in demand.
The local Steger & Sons store has been clos-
ing a fine business both in pianos' and talking
machines. The Steger branches in this terri-
tory also report good business for this season
of the year.
ADVERTISING BATTLE IN MIAMI
Arguments Over Use of Piano by Miami Sym-
phony Orchestra Arise Between the Turner
Music Co. and S. Ernest Philpitt
MIAMI, FLA., March 17.—What may or may not
develop into a merry little advertising war be-
tween the Turner Music Co. and S. Ernest Phil-
pitt in this city has resulted from an adver-
tisement appearing in the Miami Herald last
month, and stating that the Miami Symphony
Orchestra, playing at the Central School Audi-
torium on a certain Sunday, would not use the
make of piano handled by the Turner Music Co.
"because it does not use a piano." Mr. Phil-
pitt accepted the challenge immediately, and in
a special advertisement said in part: "We wish
to correct the above statement, inasmuch as the
Miami Symphony Orchestra did use at this con-
cert the magnificent Kranich & Bach grand
piano purchased by the Board of Public Instruc-
tion for Dade County for the school auditorium."
Mr. Philpitt also said some other things about
truth in advertising in his copy.
The Philpitt Music House has had the agency
for the Krauich & Bach line for some time past
and sold the Kranich & Bach grand in question
to the school authorities over a year ago.
SOME EFFECTIVE ADVERTISING
Fitzgerald Music Co., Los Angeles, Giving
Special Attention to the Knabe Line
Los ANGELES, CAT,., March 17.—The Fitzgerald
Music Co. of this city has been using a series
of attractive advertisements in the local news-
papers featuring the Knabe piano and the Knabe
Ampico reproducing piano. This advertising
has produced splendid results and the Fitzgerald
Music Co. is receiving many letters of com-
mendation from music lovers anent the dignity
and effectiveness of this publicity. A recent
advertisement in this series was entitled "Service
Substituted for Selling," and read in part as
follows:
"The word selling has been stricken from the
business lexicon of this firm. The Fitzgerald
Music Co. believes that it is a far worthier and
wiser business aim to seek to render a sincere
and helpful service rather than merely to try to
sell something. Our first object in every
transaction is to help you with our knowledge
and facilities to make, the wisest choice.
"Hence, we suggest your careful considera-
tion of the Knabe piano. The very name of
the Knabe denotes such finality of musical
quality that it seems almost a presumption to
argue its merits,"
What's
In a
Name?
A name that has
been made to rep-
resent a high stand-
ard of
quality
separates the un-
certain from the
certain.
So in piano plate
production—a
plate that bears
the name of
WICKHAM is
immediately recog-
nized as a plate of
KNOWN
excel-
lence.
34 years of production
of WICKHAM "Qual-
ity First" piano plates
have earned for the
WICKHAM name its
enviable reputation.
WICKHAM UNITED INDUSTRIES
The Wickham Piano Plate Co.
Springfield, Ohio
The Wickham Co. of New Jersey
Matawan, N. J.
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