Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
S2
T H E MUSIC
TRADE
REVIEW
MARCH 15,1919
BOOSTING THOSE
"JA=DA" and "SAL
In Five Great
National Magazines
Saturday Evening Post
Literary Digest
Cosmopolitan
American
Colliers
There never was a time when popular songs were in such tremendous demand!
There never was a time when Feist had so many song-hits to meet this demand. And
there never was a time when Feist invested so much real cold cash in a single advertising
campaign.
Get Ready for the Week of March 24th
It's Carnival Week for Feist's Two Great Spring Song-Hits!
"JA-DA"
"SALVATION LASSIE"
March 24th Feist starts 1919 advertising with a bang that will echo across the Country.
Not one magazine, but FIVE will carry the big ad. Not a few million, but EIGHTEEN
Million readers will see it! Not one thousand, but TWELVE thousand dollars are behind
it! March 24th—be ready!
The reason for this great advertising appropriation is obvious—if you know the songs.
They are the biggest and best sellers in the song world of to-day. Confidently we have
expanded our national advertising to include, besides the Saturday Evening Post, such
powerful magazines as the Literary Digest, Colliers, Cosmopolitan, American—reaching
18,000,000 readers.
It costs many thousands of dollars more. But it means more business and profits for you
—and more prestige for Feist and the Feist slogan "You Can't Go Wrong With Any
Feist Song."
MARCH 24th IS THE BIG WEEK. Our part is done—we're counting on you to do
yours with a window trim, a display or two, and an order big enough to meet the big
demand this big campaign will bring for the New Feist Song Hits, especially
"Ja-Da" and "Salvation Lassie"
LEO. FEIST, Inc., 235 W. 40th St., New York
REACHING 18,000,000 READER