Music Trade Review
Issue: 1919 Vol. 68 N. 10 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
48
The World's Musical Instrument—Not a Phonograph
HOFFAY
' I k Airtight Machine"
Plays Records of AH Makes
Prompt Deliyery
Unexcelled Quality
M o d e l s R e t a i l for
$125, $175, $225 and $275
Equipped with the famous "Resurrectone"
Hoffay Talking Machine Co.
JVltTSIC TRADE
REVIEW
THOS. J. LEONARD'S RAPID RISE
General Sales Manager of Musical Phonograph
Division of Thos. A. Edison, Inc., Climbed the
Business Ladder Rapidly
Thomas J. Leonard, the general sales manager
of the musical phonograph division of Thomas
A. Edison, Inc., was originally an accountant,
later an assistant advertising manager, next an
assistant sales manager in another line of busi-
ness and for the past six years in the musical
Incorporated
3 West 29th Street, New York City
RECORDS AID CONCERT MANAGER
Finds It Is Much Easier to Book Engagements
With Local Concert Managers When They
Are Taken to the Talking Machine Stores to
Hear the Actual Voice of the Artist
That a proper appreciation of the publicity
given well-known artists through having their
voices recorded on talking machine records can
prove of distinct assistance to the concert man-
ager in making arrangements for concert and
recital tours, is the experience of Alma Voedisch,
well-known New York manager, who has just
returned from a lengthy Western trip. Miss
Voedisch has adopted the idea of inviting the
local manager down to the talking machine
store so that he might hear for himself the ac-
tual voice of the artist, as reproduced by the
record, and also very likely be able to see a
photograph of the same artist.
"There is no such thing as an unknown artist
to-day," said Miss Voedisch, "if that artist has
made a record. I have made eight trips to the
Coast and on the first ones I had to offer abun-
dant printed proof and do a great deal of talk-
ing about my artists and their personality. Now,
I simply take them down to the shops to hear
the records, and on the walls there always are
pictures of the artists—so the local manager not
only knows how the artist is going to sing, but
how she's going to look.
"Aside from this great preliminary advantage
all the talking machine jobbers and dealers are
willing to work hard to make a concert of one
of their artists a success. Not only am I able
to assure many successful musical events
through this co-operation, but I am able to book
the artist in recitals and tone tests in towns all
around the concert date. I consider records
better than a regular office force when it comes
to getting results."
IT PAYS TO STUDY THE CATALOG
How Non-Selling Records Have Been Made
Salable and Popular by Effort
In a recent chat with The Review C. F. Bruno,
of C. Bruno & Sons, Inc., Victor wholesalers,
commented upon the fact that during the past
year or two Victor dealers had learned to ap-
preciate the true value of the Victor record cat-
alog, and had called the attention of their cus-
tomers to many records which had in the past
been sadly neglected. The general shortage of
Victor records prompted the progressive dealer
to devote more of his time to stimulating the
demand for records which he had regarded as
"good" numbers, but which had not been given
proper recognition by his sales staff. The short-
age of product brought these records to the
fore as excellent business getters, and Mr.
Bruno suggests that Victor dealers continue this
policy of studying the Victor catalog to ad-
vantage and instruct their sales people to sell
Victor records of every class and division in-
stead of concentrating upon the so-called "hits"
which practically sell themselves.
The Roman Phonograph Co. has been incor-
porated under the laws of Delaware to deal in
phonographs and equipment of all kinds. The
capital stock of the company is $100,000, and
the incorporators are William F. O'Keefe,
George G. Steigler and J. H. Dowdell.
MARCH 8, 1919
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
Thomas J. Leonard
phonograph division, first as assistant sales man-
ager and later as general sales manager.
Tom Leonard, according to Mr. Maxwell, is
"better liked by Edison jobbers and dealers
than any other man in the musical phonograph
division. Not that he tries to curry favor with
any of them, but because he is always reason-
able and considerate, and if there is any misun-
derstanding goes out of his way to make every-
thing clear."
Mr. Leonard has a taste for politics, which his
duties as general sales manager do not permit
him to indulge except in occasional arguments
with Mr. Maxwell, who professes to regard him
as the most benighted Democrat of the age.
Tom Leonard is also celebrated as a prac-
tical joker. "He breaks out every so often,"
says Robert Michie, manager of the order and
service department. "About once in two months
you can count on him to pull some kind of a
joke on somebody. Mr. Kipp, the president of
the Edison Jobbers' Association, will testify
that there is frequently considerable finesse to
Mr. Leonard's jokes."
DELIVERY VAN AD BRINGS TRADE
E. E. Koontz, Moundsville, W. Va., Has Traced
Over One Hundred Machine Sales to Adver-
tising Matter Appearing on His Wagon
E. E. Koontz, of 224 Jefferson avenue, Mounds-
ville, W. Va., has found the demand for the
Edison in that section increasing so rapidly that
he has been compelled to put a brand-new auto-
mobile delivery van in service. The van was
made to special order and bears some attrac-
tive advertising on the sides, including a picture
of Edison, and Mr. Koontz's address promi-
nently displayed. Mr. Koontz declares that
sales of over 100 Edison Diamond Disc phono-
graphs have been traced directly to the adver-
tising appearing on the company's van, which is
kept constantly on the move throughout the
country around Moundsville. Increase of busi-
ness likewise forced Mr. Koontz to secure new
quarters recently, and he now has one of the
best stores in the city.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK
THE
48
The World's Musical Instrument—Not a Phonograph
HOFFAY
' I k Airtight Machine"
Plays Records of AH Makes
Prompt Deliyery
Unexcelled Quality
M o d e l s R e t a i l for
$125, $175, $225 and $275
Equipped with the famous "Resurrectone"
Hoffay Talking Machine Co.
JVltTSIC TRADE
REVIEW
THOS. J. LEONARD'S RAPID RISE
General Sales Manager of Musical Phonograph
Division of Thos. A. Edison, Inc., Climbed the
Business Ladder Rapidly
Thomas J. Leonard, the general sales manager
of the musical phonograph division of Thomas
A. Edison, Inc., was originally an accountant,
later an assistant advertising manager, next an
assistant sales manager in another line of busi-
ness and for the past six years in the musical
Incorporated
3 West 29th Street, New York City
RECORDS AID CONCERT MANAGER
Finds It Is Much Easier to Book Engagements
With Local Concert Managers When They
Are Taken to the Talking Machine Stores to
Hear the Actual Voice of the Artist
That a proper appreciation of the publicity
given well-known artists through having their
voices recorded on talking machine records can
prove of distinct assistance to the concert man-
ager in making arrangements for concert and
recital tours, is the experience of Alma Voedisch,
well-known New York manager, who has just
returned from a lengthy Western trip. Miss
Voedisch has adopted the idea of inviting the
local manager down to the talking machine
store so that he might hear for himself the ac-
tual voice of the artist, as reproduced by the
record, and also very likely be able to see a
photograph of the same artist.
"There is no such thing as an unknown artist
to-day," said Miss Voedisch, "if that artist has
made a record. I have made eight trips to the
Coast and on the first ones I had to offer abun-
dant printed proof and do a great deal of talk-
ing about my artists and their personality. Now,
I simply take them down to the shops to hear
the records, and on the walls there always are
pictures of the artists—so the local manager not
only knows how the artist is going to sing, but
how she's going to look.
"Aside from this great preliminary advantage
all the talking machine jobbers and dealers are
willing to work hard to make a concert of one
of their artists a success. Not only am I able
to assure many successful musical events
through this co-operation, but I am able to book
the artist in recitals and tone tests in towns all
around the concert date. I consider records
better than a regular office force when it comes
to getting results."
IT PAYS TO STUDY THE CATALOG
How Non-Selling Records Have Been Made
Salable and Popular by Effort
In a recent chat with The Review C. F. Bruno,
of C. Bruno & Sons, Inc., Victor wholesalers,
commented upon the fact that during the past
year or two Victor dealers had learned to ap-
preciate the true value of the Victor record cat-
alog, and had called the attention of their cus-
tomers to many records which had in the past
been sadly neglected. The general shortage of
Victor records prompted the progressive dealer
to devote more of his time to stimulating the
demand for records which he had regarded as
"good" numbers, but which had not been given
proper recognition by his sales staff. The short-
age of product brought these records to the
fore as excellent business getters, and Mr.
Bruno suggests that Victor dealers continue this
policy of studying the Victor catalog to ad-
vantage and instruct their sales people to sell
Victor records of every class and division in-
stead of concentrating upon the so-called "hits"
which practically sell themselves.
The Roman Phonograph Co. has been incor-
porated under the laws of Delaware to deal in
phonographs and equipment of all kinds. The
capital stock of the company is $100,000, and
the incorporators are William F. O'Keefe,
George G. Steigler and J. H. Dowdell.
MARCH 8, 1919
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
Thomas J. Leonard
phonograph division, first as assistant sales man-
ager and later as general sales manager.
Tom Leonard, according to Mr. Maxwell, is
"better liked by Edison jobbers and dealers
than any other man in the musical phonograph
division. Not that he tries to curry favor with
any of them, but because he is always reason-
able and considerate, and if there is any misun-
derstanding goes out of his way to make every-
thing clear."
Mr. Leonard has a taste for politics, which his
duties as general sales manager do not permit
him to indulge except in occasional arguments
with Mr. Maxwell, who professes to regard him
as the most benighted Democrat of the age.
Tom Leonard is also celebrated as a prac-
tical joker. "He breaks out every so often,"
says Robert Michie, manager of the order and
service department. "About once in two months
you can count on him to pull some kind of a
joke on somebody. Mr. Kipp, the president of
the Edison Jobbers' Association, will testify
that there is frequently considerable finesse to
Mr. Leonard's jokes."
DELIVERY VAN AD BRINGS TRADE
E. E. Koontz, Moundsville, W. Va., Has Traced
Over One Hundred Machine Sales to Adver-
tising Matter Appearing on His Wagon
E. E. Koontz, of 224 Jefferson avenue, Mounds-
ville, W. Va., has found the demand for the
Edison in that section increasing so rapidly that
he has been compelled to put a brand-new auto-
mobile delivery van in service. The van was
made to special order and bears some attrac-
tive advertising on the sides, including a picture
of Edison, and Mr. Koontz's address promi-
nently displayed. Mr. Koontz declares that
sales of over 100 Edison Diamond Disc phono-
graphs have been traced directly to the adver-
tising appearing on the company's van, which is
kept constantly on the move throughout the
country around Moundsville. Increase of busi-
ness likewise forced Mr. Koontz to secure new
quarters recently, and he now has one of the
best stores in the city.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave. NEW YORK
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