Music Trade Review

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THE MUSIC TRADE REVIEW
PROSPERITY RULES IN NEW ENGLAND
CANADIAN DEALER ERECTS SIGN
Great Activity in Manufacturing Lines Means
Big Business for Merchants, Says Pardee
W. H. Thorne & Co., Edison Representatives,
Install Enormous Electric Edison Sign
W. O. Pardee, of the Pardee-Ellenberger Co.,
large Edison jobber of New Haven, Conn.,
visited the Edison laboratories last week. He
reports an unusually good summer among deal-
ers in his territory.
Mr. Pardee gave a logical explanation of this
condition. "Southern New England," he said,
"is now enjoying unprecedented prosperity.
This region is the center of huge manufacturing
interests engaged in munitions work and other
war orders. The laboring classes, particularly
mechanics, have had an increase of salary fre-
quently ranging from 100 to 200 per cent, above
the normal amount these men have earned in
former years."
The Pardee-Ellenberger Co. has arranged for
an elaborate exhibit at the coming annual fair
at Danbury, Conn., where it will have a tent
seating 300 people and conduct a series of elab-
orate tone tests.
\Y. H. Thorne & Co., Edison dealers at Saint
John, Xew Brunswick, have shown their en-
thusiasm over the Edison line by erecting a
large electric sign on one of their buildings, ad-
vertising the New Edison. This is now in place,
as shown by the accompanying picture. The
sign is described as follows:
"The medallion at the bottom is a transpar-
HERZOG PLANT EXPANDING
New Shipping Department and Extension to
Plant Constructed to Provide Additional Fa-
cilities for Making Sonora Cabinets
SAC.1N.UV, MICH., August 27.—Work has been
completed on the new shipping department
building of the Herzog Art Furniture Co.,
erected to house the products of the concern,
which is principally engaged in manufacturing
Sonora phonograph cabinets. The new building
stands opposite the main Herzog plant, on the
east side of Michigan avenue. An addition to
the Herzog plant is also being constructed at
the rear of the present factory, to afford addi-
tional facilities for general manufacturing pur-
poses.
EFFECTIVE CARTOON ADVERTISING
Mann Piano Co. Using That Method to Advan-
tage in Featuring Victor Records
The Mann Piano Co., 209 North Liberty
street, Baltimore, Md., has been featuring the
new Victor records in a distinctly individual and
interesting manner through the medium of ad-
vertisements in cartoon form in the daily
papers. Attention was called to the Victor rec-
ord 18,474 of "Indianola," sung by Billy Murray,
through the medium of a large sized two col-
umn ad, the central drawing showing an Indian
on the warpath, holding the Kaiser's hair in
one hand, and ready to bounce a stone hatchet
off his skull with the other. The chorus of the
song was also reproduced, and a number of
record sales were directly traceable to the ad.
THREE PHONOGRAPHS AS PRIZES
Flatbush Music Co., Brooklyn, N. Y., Stimulates
the Selling of War Savings Stamps
The Flatbush Music Co., Brooklyn, N. Y.,
have aroused much patriotic interest in their
section of the city by offering three Brunswick
phonographs as prizes for the three people who
sell the greatest number of War Savings Stamps
in Flatbush during August. The offer is not
only stimulating the sale of the stamps for the
benefit of their Government in the prosecution
of the war, but is likewise attracting profitable
attention to the store and business of the Flat-
bush Music Co.
The employes of the Eclipse Talking Machine
Co., Paterson, N. J., recently enjoyed an outing
at Lake Hopatcong.
Edison Sign at Thorne & Co. Store
ency of the official laboratory model, which does
not show up as well in the daytime as at night.
The size of the letters is 16 inches by 12 inches.
The total length of the sign is 24 feet. The
background is dark brown, with a gold and
green border with red inserts."
STRIKING VICTOR ADVERTISEMENT
On the back covers of the September maga-
zines appears a most striking advertisement of
the Victor Talking Machine Co. emphasizing
in no uncertain manner the part played by the
Victrola in cheering the lives of our fighting
men on the high seas. The caption of the ad-
vertisement is "Carrying the Song of Victory
Across the Seas," and the attention-command-
ing illustration shows a battleship in action. An
insert offers a view of a group of naval officers
enjoying a Victrola concert in the wardroom."
Bairn Bros. & Friedberg Phonograph Co.,
Inc., has been incorporated with a capital stock
of $60,000. The concern is a Brooklyn, N. Y.,
house, and the incorporators are N. Friedberg
and L. and B. Bairn.
AUGUST 31,
1918
EQUIP THE WONDER-
FUL "RESURRECTONE"
on ill makri of machines
and attachments for Edisons. Improve their
lone and increase the value of records.
Send for our Special Propottlion
HOFFAY TALKING MACHINE CO., Inc.
3 Weit 291b St.
New York City
TALKS ON MUSICAL HISTORY
Miss Edith Rhetts, of the Victor Educational
Department, Makes an Interesting Address at
the Billings Library, Burlington, Vt.
, VT., August 27.—One of the most
interesting events in musical circles here recent-
ly was the talk given by Miss Edith Rhetts, of
the educational department of the Victor Talk-
ing Machine Co., Camden, N. J., at the Billings
library, before the members of the summer
school.
She discussed musical history in a
colloquial way, illustrating her remarks, both
on the piano and by the use of Victor records,
which were a tremendous help in displaying
the music, which she referred to so admirably in
her address. Miss Rhetts went away back to
the beginning of music, illustrating her de-
scription of Indian music with the "Gambler's
Song" and the "White Dog Song." She spoke
particularly of the rhythm of this music. She
said that music had three vital elements and
that people went through those three stages in
appreciation:
First, they liked rhythm, next
melody and next harmony.
As an example of the very oldest music she
played some Chinese melodies, and then to show
the difference played some from the music of
Japan. She illustrated the quarter tone inter-
vals in the Arabian music with another record.
Her next selection was the Grecian "Hymn
to Apollo" and before playing it she explained
that the present-day music comes from the
Greek. She said the Greeks used the lyre and
that one could trace the stage of civilization of
peoples by the predominance of stringed instru-
ments over percussion instruments.
Miss Rhetts told of the introduction of music
into the church, playing a Gregorian mass, and
then told how it changed as time went on. She
played later masses to show the difference.
She described how the operas came to be
written. There was very little orchestra in those
days so the singer was lord and master of all
he surveyed.
As an illustration of operatic
music she gave a record of Mme. Galli-Curci.
As an illustration of expressive music Miss
Rhetts played "Symphonic Poem" and a modern
brass band in Saint-Saens' "Death Dance."
Miss Rhetts during her visit also talked to
the teachers of the summer school during the
assembly period of the method of and material
for teaching appreciation in the grades from
the kindergarten to the eighth grade.
CONVENTIONS POSTPONED
The conventions of the Iowa Victor Dealers'
Association and the Nebraska Victor Dealers'
Association, which were scheduled to be held
on August 27 and 28, have been postponed until
some later date.
VISITING EDISON LABORATORIES
11. B. Stone, mechanical supervisor of the Edi-
son Canadian jobber, W. H. Thorne & Co., Ltd.,
of St. John, N. B., is spending ten days at the
Edison laboratories in West Orange, N. J., tak-
ing a "post graduate" course in motor construc-
tion and cabinet finishing.
The Empire Phono Parts Co., of Cleveland,
O., has increased its capitalization from $5,000
to $10,000.