Music Trade Review

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44
THE
EQUIP THE WONDER-
FUL "RESURRECTONE"
on all nukes of machine*
and attachments ior Hdisons. Improve their
tone and Increase the value ol records.
Send for our Special Propotilion
MUSIC TRADE REVIEW
AUGUST 24, 1918
41ST ANNIVERSARY OF EDIPHONE
SOLDIERS APPRECIATE GIFTS
Occasion Marked by a Sales Convention With
Delegates From All Parts of the Country—
Gold Ediphone Presented to Thos. A. Edison
Write Interesting Letters t o Otto Heineman,
Showing H o w Machines and Records Arej
Popular in C a m p of Aero Squadron
> \
HOFFAY TALKING MACHINE CO.. Inc.
3 Weit 29tn St.
New York City
An interesting event last week at the plant of
Thomas A. Edison, Inc., Orange, N. J., was the
celebration of the forty-first anniversary of the
invention of the Ediphone, which was made the
Portfolio Containing Photographs of Managers, occasion of a convention of the sales forces of
Assistant Managers and Salesmen of Colum- that division of the company. Delegates came
bia Branches to Be Presented to General Sales from practically every State from Maine to
California, and in addition to discussing various
Manager on His Return From the West
sales problems, they presented Thomas A. Edi-
During the recent absence from New York of
son with a gold Ediphone as a mark of their
George W. Hopkins, general sales manager of appreciation of his work in developing the in-
the Columbia Co., who spent the month of July strument to its present point of perfection.
on the Pacific Coast, Frank K. Pennington, as-
The convention opened on Monday, and in
sistant general sales manager of the company, addition to the business sessions the delegates
prepared a surprise for Mr. Hopkins that is were entertained at luncheon at the Essex
now materializing.
County Country Club, were conducted on a tour
In a letter to the Columbia branch managers of the factory, were guests of the company at
Mr. Pennington outlined his "surprise" in a let- a performance of the "Ziegfeld Follies," and
ter which read in part as follows: "You and finally were given an elaborate banquet at Mur-
your organization expect to and will put July ray's on the final evening of the convention.
'over the top' in a big way in face of and de-
spite every obstacle. This is a task we have
LIVE VISITOR FROM LOUISIANA
set for ourselves as a splendid surprise for Mr.
Hopkins. In order to make the surprise com- W. H. Booth, of Booth Furniture & Carpet Co.,
plete, convincing and leave a permanent record
Shreveport, Doing Well With New Edison
of your accomplishment in the office of the
general sales manager, I desire you to send me
A recent visitor to New York was W. H.
at as early a date as possible an autographed Booth, of the Booth Furniture & Carpet Co.,
cabinet-sized photograph of yourself, your as- Shreveport, La., a prominent Edison dealer, who
sistant manager and each one of your salesmen. is now touring the Eastern States by automobile,
We are having prepared group frames, in which accompanied by his wife and son.
the pictures of the managers will be displayed
Mr. Booth spoke most enthusiastically re-
on the walls of Mr. Hopkins' office. Photo- garding business in his section of the country
graphs of the assistant managers and salesmen and declared that although a carload of new
will be displayed in a handsome album, so that Edisons had been delivered to him in July by
Mr. Hopkins can have it in easy reach at all his jobber, the Diamond Music Co., of New
times.
Orleans, he had already wired for another car-
"It is our purpose to attach to each manager's load, as he needs well over one hundred new
and assistant manager's photograph a state- Edisons for delivery early this month.
ment of the percentage of increase the branch
The Booth Furniture Co., although located in
shows in July, 1918, over July, 1917, and a sim- Shreveport, with only 40,000 population, is said
ilar statement to the photograph of each sales- to possess the largest and finest store of its
man. This will give our chief a complete, kind in the State of Louisiana, even including
graphic visualization of both the personnel of New Orleans, which is ten times the size of
thd sales force and the accomplishment of each Shreveport.
man in July.
"Now, let's enter heartily into the spirit and
purpose of this July campaign, backed with Co-
lumbia determination and filled with Columbia
PUTNAM, CONN., August 19.—The John M. Dean
enthusiasm, to put July 'over the top.' "
division of the Otto Heineman Phonograph Sup-
It is gratifying to note that in response to ply Co., of this city, has received considerable
Mr. Pennington's letter the members of the publicity recently, owing to the success of its
Columbia sales staff entered heartily into his baseball nine, which has met many teams in
plan, and July sales went well "over the top." local territory and has not to date lost a single
*,
In addition to showing a substantial increase game.
over last July, the totals for the month were
The members of the team recently received
ahead of June of this year, maintaining the from Otto Heineman, president of the Otto
splendid record achieved by the Columbia or- Heineman Phonograph Supply Co., Inc., New
ganization in 1918, wherein each month this year York, a complete baseball outfit including suits,
has shown a gain over its predecessor. This bats, balls, etc., and R. F. Thomas, superintend-
is a remarkable record in view of the fact that ent of the plant, at the request of the boys on
summer months usually show a sharp decline the nine, wrote Mr. Heineman the following let-
in sales figures and not an increase.
ter of appreciation:
Photographs of the managers, assistant man-
"You will be glad to know that the baseball
agers and salesmen have been received by Mr. uniforms and outfit were received last week and
Pennington from Columbia branches in all parts given to the baseball team. The boys were
of the country, and the framed group and album very much pleased, and have won every game
will soon be ready for formal presentation to they have played. The shirts carry the letters
Mr. Hopkins.
'D D,' meaning Dean Division. Considerable
interest in the team has been shown by several
J. D. MOORE WITH WERLEIN HOUSE well-known baseball players in this section who
have expressed a desire to join our factory or-
J. D. Moore, who has had long connection ganization in order to try for the baseball nine.
with the talking machine industry and who for The boys appreciate this kindness which you
a number of years was manager of the talking have extended to them."
machine department of the Lion Dry Goods
Co., of Toledo, O., was recently appointed man-
DEALERS ORDER WINDOW DISPLAY
ager of the talking machine department, both
wholesale and retail, of Philip Werlein, Ltd., of
I. Davega, Jr., Inc., Victor distributors, 125
New Orleans, La. Philip Werlein, Ltd., are West 125th street, report that they are receiv-
prominent Victor wholesalers in the South.
ing many orders from dealers for the Usoskin
window display. This new window display is
The Talking Machine Co., of Rockford, has said to be endorsed by the Victor Company and
purchased the Victor department of the Dun- is expected to be treated upon in the next issue
of the "Voice of the Victor."
lap store at Belvidere, 111.
SURPRISE FOR GEORGE W. HOPKINS
DEAN BASEBALL TEAM SCORES
S o m e t i m e a g o O t t o H e i n e m a n , p r e s i d e n t of,,
the Otto Heineman Phonograph Supply Co.,'
Inc., New York, presented the 127th Aefp,
Squadron at Langley Field, Hampton, Va., with
several Vanophones and a library of Heineman
"OkeH" records. These outfits i have provided
the boys in camp with unlimited entertainment
and amusement, and their appreciation of Mr.
Heineman's generosity is reflected in the fol-
lowing two letters received by Mr. Heineman
this week:
"If you were to enter our barracks at almost
any hour during the day or evening you would
hear not one but both of our phonographs en-
tertaining groups of soldiers. For a day or two
we were so greedy for music that we set both
of them going at the same time and in the same
place, playing different tunes, but our musical
sense gradually got the better of us and we are
now content to take them one at a time. The
only conscientious objector in our midst is the
First Sergeant, who has a little difficulty in get-
ting the flow of musioturned off when lights
are off for the night. We are most grateful
to you for your generous and very appropriate
!
gift." Another letter reads:
"Please accept my very hearty, although
slightly delayed thanks, for the phbnographs
and records you sent us. The machines are go-
ing all day and most of the night. Music is a
great incentive to keep up the spirit of the men,
especially men who work as hard as ours do
here. We are having great weather and are
getting along fine at this field.
"Again thanking you personally as well as
for all the men for your most appreciative gift,
I remain, yours very truly (Signed)."*'
NEBRASKA VICTOR DEALERS TO MEET
State Association Will Hold Annual Conven-
tion in Omaha on August 29 and 30
OMAHA, NEB., August 19.—Plans are now being
completed for the annual convention of the Ne-
braska Victor Dealers' Association which will
be held in this city.on Angust 29 and 30. P. (£, ;!
.Spitz, who is chairman of the entertainment
committee, reports that indications point to a
record attendance at the meetings, at which
there will be a number of special features, in-
cluding addresses by Victor factory representa-
tives and by wholesalers as well as business
talks by the dealers themselves. An elaborate
banquet will head the list of entertainment fea-
tures planned. It is felt that prevailing condi-
tions, due to the war, make it particularly desir-
able for the dealers to get together this year for
the discussion of their business problems and
ways and means for meeting them.
The officers of the association are: Charles
Gaston, Gaston Music Co., Hastings, Neb.,
president; J. E. Gaskill, Gaskill Music Co., Ne-
braska City, Neb., vice-president; H. S. Thorpe,
Huse Publishing Co., Norfolk, Neb., treasurer,
and W. E. Mickel, Mickel Bros., Omaha, sec-
retary.
EXECUTIVE COMMITTEE TO MEET
Jobbers to Hold Sessions in Philadelphia Some
Time in September
It is announced that preparations are now be-
ing made for the holding of a meeting of the
executive committee of the National Association
of Talking Machine Jobbers in Philadelphia
some time late in September for the discussion
of existing conditions and problems in the trade,
and other matters that would ordinarily have
come up before a general convention had there
been one this year.
Dates for the meeting
have not yet been definitely fixed.
No quarter for the foe, but many quarters for
Thrift Stamps. Buy some to-day.
••'•;