Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE
MUSIC
TRADE
REVIEW
JULY n,
WHY IS T H E PLAYER PIANO OF TODAY
T H E DOMINATING FACTOR IN T H E
PIANO INDUSTRY WHEN T E N YEARS
AGO ITS INFLUENCE WAS NEGLIGIBLE?
"Ifs All In the Roll"
player piano has been improved as was to be expected
A but ten years has not basically changed it. The "Ten
Years Ago" player produced all the music possible out of the
straight cut and uninteresting music roll which was then provided.
Today "player pianos" comprise better than 60% of the gross
volume of piano sales. And why? Because the public can now
buy rolls which produce real music. No longer the tum-tum-
tumety-tum which caused every passerby to stop his ears—but
rather music played by artists and capable of interpretation so
artistically musical that the listener can scarcely distinguish be-
tween the mechanical and manual playing.
The RYTHMODIK RECORD MUSIC ROLL is more re-
sponsible for the increase of interest in the player piano than
any other agent. By reason of certain patented cutting features
the Rythmodik Roll imparts a tone unbelievably similar to that
of the artist's touch.
Many of our dealers who also sell pianos insist that none other
be used in demonstrating players, maintaining that the Ryth-
modik not only makes the sale easier but enhances the tonal
value of the instrument regardless of price.
There is real profit in the handling of
Rythmodik Rolls. Write us for informa-
tion regarding our Special Summer Offer.
RYTHMODIK MUSIC CORPORATION
23 West 38th St.
NEW YORK
BELLEVILLE,
NEW JERSEY
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