Music Trade Review
Issue: 1918 Vol. 67 N. 3 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 20,
THE MUSIC TRADE REVIEW
1918
of ten dollars in War Thrift Stamps would be given by this
publication for the best article treating on "The Value and Im-
portance of Music in Wartime." Lieut. John Philip Sousa, con-
ductor of the world-famous Sousa's Band, and C. M. Tremaine,
director of the National Bureau for the Advancement of Music,
kindly consented to act with the editor of The Review as judges
of the various essays which would be presented for consideration.
Up to the time the contest closed, June 20, a large number
of articles were submitted, some of them of excellent quality, but
the contest really narrowed down to about a dozen contributions
from which the judges have selected the article submitted by
A. J. Palmer, Orange, N. J., as entitled to the first prize of $50,
and the article of John W. Desbecker, New York, to the second
prize of $10. Mr. Palmer's essay appears on the first page of
The Review this week, the second prize-winning essay will ap-
pear next week.
To the large army of contributors to this interesting contest
The Review wishes to extend its thanks with a full appreciation
of their efforts. The contest has undoubtedly stimulated interest
regarding the relation of music to the great war, a topic which
is certainly most pertinent to-day, when people should more
fully comprehend the tremendous part music is playing and can
play in augmenting not only the spirit of our fighting men but
in stimulating and consoling the millions of civilians behind
them.
I
N another part of The Review will be found a letter written by
Chas. E. Hughes, ex-Justice of the United States Supreme
Court, and who was head of the Hughes Postal Commission,
which made the latest investigation of the postal department
of the country, in which he discusses the postal zone law in a
most illuminating way. He condemns absolutely this reactionary
and destructive postal zone law, which is not only unjust to
the publisher, but particularly unjust to the public, because it
imposes sectional divisions that impede general circulation of
magazines and needed educational matter throughout the country,
compelling those located at a distance from the publication center
to pay a premium on information. He points out that in our
correspondence, and in the diffusion of necessary intelligence,
we should have a uniform postal rate for the entire country—
that the widest and freest interchange is the soundest public
policy. Everyone having the interest of education at heart should
see to it that their congressmen and senators are advised as to
their opposition to this zone system of second-class mail matter,
to the end that it be repealed.
ROGRESSIVE piano merchants and manufacturers are
P
recognizing that this is the motion picture age, and are utiliz-
ing the "movies" to a considerable extent for exploitation pur-
poses. A great many of our manufacturers have prepared reels,
Th
traufae
showing the construction of a piano from the raw material to
the completed product, which are being utilized by dealers of
small cities to give the public an idea of the varied and im-
portant processes necessary in the construction of a piano or
player.
One of the cleverest demonstrations along this line was
that reported in last week's Review, given under the auspices of
the Fitzgerald Music Co. at a local motion picture theatre in Los
Angeles. The demonstration consisted of a featuring of the
Knabe-Ampico, both in motion pictures and in actual operation.
Following a "screened" statement of the perfection attained in
the instrument, the introductory reel of pictures opens with a
view of the stage of a large auditorium containing a Knabe con-
cert grand piano, and, continuing, there shortly steps forth from
one of the wings of the pictured stage the noted pianist, Leopold
Godowsky, who, bowing to the audience and seating himself at
the piano, begins to play. Next, the picture fading, the curtains
of the real stage part, and there before the audience stands the
Knabe-Ampico, which, with no visible performer, actually plays
the piece the pictured performer has begun—Godowsky's roll
rendition of Chopin's "Scherzo" in C sharp minor. At times the
reproducing piano is accompanied by the theatre's forty-piece
orchestra, directed by E. Bierman, and at other times it plays
alone. As the final bars are played, the curtains come together,
concealing the player, and the audience again sees, in pictures,
Godowsky seated at the piano, who shortly rises, bows and exits.
Needless to say that the demonstration was most impressive
and so entirely out of the ordinary that it made a decided sensa-
tion. It was not only distinctly educational, but it conveyed in
an impressive way the wonderful strides made by the player-
piano along distinctly artistic lines.
the victory punch into your business letters. Pessimism
G ET is more
infectious than a cold. One doubter can give the
chills to a room full of people. The germ of this disease often
creeps into our correspondence and does more harm than the
spoken word.
So the Department of Commerce suggests that the win-the-
war spirit be got into business letters. Originally the idea was
proposed to apply to mail sent to foreign countries. Here the
color of our thoughts is searched for eagerly between the lines
of what we write. The business man abroad—whether a neutral
or an ally—is quick to see any weakness. The flag ought to be
kept flying in all letters that leave the country.
The same is true of business letters to home correspondents.
There is such a thing as negative as well as positive patriotism.
To refrain from doubts is not enough. Our correspondence
should carry a vital confidence and purpose to see the war
through to victory. We are going to win. Let your letters show
you know it.
1898—1918
Since the introduction of the first
S>trattt)e twenty years ago we have
maintained the same ideal principles
for the successful merchandising of
our product. Made right and at the
right price, is the keynote of our
success. Dealers who have handled
the fettaube since its inception back
up this assertion. What does this
mean to you?
Straube Upright, Style K
"Sin&Their Own Praiae"
Straube Player, Style 15
"Sing Their Own Praiae"
STRAUBE PIANO CO.
HAMMOND
INDIANA
JULY 20,
THE MUSIC TRADE REVIEW
1918
of ten dollars in War Thrift Stamps would be given by this
publication for the best article treating on "The Value and Im-
portance of Music in Wartime." Lieut. John Philip Sousa, con-
ductor of the world-famous Sousa's Band, and C. M. Tremaine,
director of the National Bureau for the Advancement of Music,
kindly consented to act with the editor of The Review as judges
of the various essays which would be presented for consideration.
Up to the time the contest closed, June 20, a large number
of articles were submitted, some of them of excellent quality, but
the contest really narrowed down to about a dozen contributions
from which the judges have selected the article submitted by
A. J. Palmer, Orange, N. J., as entitled to the first prize of $50,
and the article of John W. Desbecker, New York, to the second
prize of $10. Mr. Palmer's essay appears on the first page of
The Review this week, the second prize-winning essay will ap-
pear next week.
To the large army of contributors to this interesting contest
The Review wishes to extend its thanks with a full appreciation
of their efforts. The contest has undoubtedly stimulated interest
regarding the relation of music to the great war, a topic which
is certainly most pertinent to-day, when people should more
fully comprehend the tremendous part music is playing and can
play in augmenting not only the spirit of our fighting men but
in stimulating and consoling the millions of civilians behind
them.
I
N another part of The Review will be found a letter written by
Chas. E. Hughes, ex-Justice of the United States Supreme
Court, and who was head of the Hughes Postal Commission,
which made the latest investigation of the postal department
of the country, in which he discusses the postal zone law in a
most illuminating way. He condemns absolutely this reactionary
and destructive postal zone law, which is not only unjust to
the publisher, but particularly unjust to the public, because it
imposes sectional divisions that impede general circulation of
magazines and needed educational matter throughout the country,
compelling those located at a distance from the publication center
to pay a premium on information. He points out that in our
correspondence, and in the diffusion of necessary intelligence,
we should have a uniform postal rate for the entire country—
that the widest and freest interchange is the soundest public
policy. Everyone having the interest of education at heart should
see to it that their congressmen and senators are advised as to
their opposition to this zone system of second-class mail matter,
to the end that it be repealed.
ROGRESSIVE piano merchants and manufacturers are
P
recognizing that this is the motion picture age, and are utiliz-
ing the "movies" to a considerable extent for exploitation pur-
poses. A great many of our manufacturers have prepared reels,
Th
traufae
showing the construction of a piano from the raw material to
the completed product, which are being utilized by dealers of
small cities to give the public an idea of the varied and im-
portant processes necessary in the construction of a piano or
player.
One of the cleverest demonstrations along this line was
that reported in last week's Review, given under the auspices of
the Fitzgerald Music Co. at a local motion picture theatre in Los
Angeles. The demonstration consisted of a featuring of the
Knabe-Ampico, both in motion pictures and in actual operation.
Following a "screened" statement of the perfection attained in
the instrument, the introductory reel of pictures opens with a
view of the stage of a large auditorium containing a Knabe con-
cert grand piano, and, continuing, there shortly steps forth from
one of the wings of the pictured stage the noted pianist, Leopold
Godowsky, who, bowing to the audience and seating himself at
the piano, begins to play. Next, the picture fading, the curtains
of the real stage part, and there before the audience stands the
Knabe-Ampico, which, with no visible performer, actually plays
the piece the pictured performer has begun—Godowsky's roll
rendition of Chopin's "Scherzo" in C sharp minor. At times the
reproducing piano is accompanied by the theatre's forty-piece
orchestra, directed by E. Bierman, and at other times it plays
alone. As the final bars are played, the curtains come together,
concealing the player, and the audience again sees, in pictures,
Godowsky seated at the piano, who shortly rises, bows and exits.
Needless to say that the demonstration was most impressive
and so entirely out of the ordinary that it made a decided sensa-
tion. It was not only distinctly educational, but it conveyed in
an impressive way the wonderful strides made by the player-
piano along distinctly artistic lines.
the victory punch into your business letters. Pessimism
G ET is more
infectious than a cold. One doubter can give the
chills to a room full of people. The germ of this disease often
creeps into our correspondence and does more harm than the
spoken word.
So the Department of Commerce suggests that the win-the-
war spirit be got into business letters. Originally the idea was
proposed to apply to mail sent to foreign countries. Here the
color of our thoughts is searched for eagerly between the lines
of what we write. The business man abroad—whether a neutral
or an ally—is quick to see any weakness. The flag ought to be
kept flying in all letters that leave the country.
The same is true of business letters to home correspondents.
There is such a thing as negative as well as positive patriotism.
To refrain from doubts is not enough. Our correspondence
should carry a vital confidence and purpose to see the war
through to victory. We are going to win. Let your letters show
you know it.
1898—1918
Since the introduction of the first
S>trattt)e twenty years ago we have
maintained the same ideal principles
for the successful merchandising of
our product. Made right and at the
right price, is the keynote of our
success. Dealers who have handled
the fettaube since its inception back
up this assertion. What does this
mean to you?
Straube Upright, Style K
"Sin&Their Own Praiae"
Straube Player, Style 15
"Sing Their Own Praiae"
STRAUBE PIANO CO.
HAMMOND
INDIANA
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