Music Trade Review
Issue: 1918 Vol. 67 N. 3 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 20,
THE
1918
VISITORS EXPRESS APPRECIATION
Enthusiastic Over Merits of OkeH Records
Made by Otto Heineman Phonograph Supply
Co.—Hadley Symphony Orchestra to Make
Records—Motor Orders Received in Large
Quantities—Unusual Demand for Needles
"During the past few weeks we have received
visits from many well-known talking machine
jobbers and dealers in different parts of the
country, who called at our offices and labora-
tories to investigate our 'OkeH 1 record," said
Otto Heineman, president of the Otto Heineman
Phonograph Supply Co., in a chat with The
Review. "These callers have included record ex-
MUSIC
TRADE
REVIEW
coming more in demand day by day, and they
are being sent abroad and to the cantonments
in large quantities.
"As announced last month we have restricted
the production of our motors in order to co-
operate with the Government from a labor stand-
point, and in order to use less raw material.
We find that this curtailment has met with
the general approval of our trade, and we are
concentrating our activities on the production
of Heineman and Meisselbach motors, tone arms
and sound boxes along efficient lines that we
hope will give our clients satisfactory service
and at the same time enable us to co-operate
with the Government's requirements.
"As far as the Dean talking-machine needle
45
EQUIP THE WONDER-
FUL "RESURRECTONE"
on all make! o( machine*
and attachments
Send for our Special Proposition
HOFFAY TALKING MACHINE CO.. Inc.
3 W«rt 29tk St.
New York City
NEW HOFFAY REPRESENTATIVES
Prominent Concerns Secure Distributing Rights
for H off ay Talking Machine Co. Product—
Two New Patents on H off ay Sound Box
The Hoffay Talking Machine Co., Inc., have
during the past few weeks closed negotiations
with several firms for the distributing rights
in their territories, and this, in addition to the
large number of dealers who have in the present
season been added to the Hoffay list of agents,
has been very gratifying to Joseph Hoffay,
president of the company. The demands for
the Hoffay "Resurrectone" and the "Half-Fork-
Tone," the patented sound box which the firm
manufactures, are constantly growing larger.
Mr. Hoffay states while it is true that there are
some manufacturers who are placing the above
products on their instruments the largest de-
mands are from dealers themselves who are
making it a point to demonstrate the "Resurrec-
tone" and "Half-Fork-Tone" on the machines
they sell.
The Hoffay Talking Machine Co. have applied
f jr two more patents on their sound box, and
these together with those already allowed the
company should add to the value of the Hoffay
products, including the complete machine.
THRIFT STAMPS IN ADVERTISING
Otto Heineman at His Desk
perts and recognized authorities, who inspected
every minute detail of the 'OkeH' record before
passing judgment on our product.
"I am pleased to say that without a single
exception members of the trade have expressed
their entire satisfaction and approval of the
OkeH' record. They have commented particu-
larly upon the fact that the surface noise on this
record had been reduced to a minimum, and
have expressed pleasure at the list of well-known
artists which are recording for our library.
Our record manufacturing plant is now in full
operation, and judging from the orders already
received this factory will be obliged to work to
capacity throughout the year to keep pace with
the demand.
"We have endeavored to record selections that
will not only appeal to the popular taste, but
will also meet with the approval of discriminat-
ing and critical music-lovers and musicians. In
other words, we will strive to give the public
a 75-cent record that, in addition to a library of
popular music, will comprise a repertoire of
standard compositions of recognized musical
merit and quality. With this object in view,
we have arranged to have records made by well-
known string quartets, etc., and will also include
in our library symphonic records made by the
Hadley Symphony Orchestra conducted by
Henry Hadley, who is very well known in the
concert and musical worlds. Incidentally, this
orchestra is under contract to make records for
our company exclusively. We will also present
in the 'OkeH' record lists, 'cello solos, piano
solos and orchestra selections, which we are sure
will meet with popular favor.
"We have received large orders during the
past fortnight for our motors, tone arms and
sound boxes from phonograph manufacturers
throughout the country, and in view of these
orders, I believe that the phonograph business
in this country is going through the same ex-
perience as England and Canada did during the
early part of the present war. It seems that
during wartimes there is created a tremendous
demand for phonographs and records, which are
recognized as the most satisfactory home enter-
tainment during such days, while for the boys
in the camp and in the trenches they are be-
situation is concerned, I hope that our cus-
tomers will continue to be as patient and for-
bearing as they have been in the past, especially
in view of the fact that we are turning out large
quantities of textile pins, comb, faller, feeder
and card pins for the United States Government.
This work has been going on at the Dean fac-
tories in Putnam, Conn., since the war started,
and is continuing with unabated energy. Of
course our trade understands that these Gov-
ernment orders take precedence over all talking-
machine needle requirements, but as our New-
ark plant has just started operation, we hope
to be able to increase our needle output mate-
rially in the near future.
"I may mention that we received in the last
week in June, the largest single needle order
that I believe has been received by a needle
manufacturer during the past few years. This
order called for a vast amount of Dean steel
needles and as it was received from a talking-
machine company of international prestige, we
consider it an unusual tribute to their merits."
VOCALION RECORDJBY MISS EASTON
Aeolian Co. Features New Record by Metropoli-
tan Opera Co. Star
Continuing its series of newspaper advertise-
ments featuring specific records by Vocalion
artists, the Aeolian Co. used an attractive ad-
vertisement in the Sunday newspapers present-
ing a Vocalion record sung by Florence Easton.
Miss Easton has been engaged to record for the
Aeolian-Vocalion library exclusively, and her
first record, "Three Green Bonnets," has been
highly praised by music-lovers who have visited
Aeolian Hall the past week.
Florence Easton is a member of the Metro-
politan Opera Co., New York, and her charac-
terizations during the past season in several
well-known operas have definitely established
her as a gifted artist of rare attainments. She
is also well known in European operatic cir-
cles and many critics have proclaimed her as
one of the most valuable acquisitions to the
Metropolitan Opera Co.'s staff that has occurred
in recent years.
I.
Riesenburger, of Flushing, Gives Thrift
Stamps for Tinfoil Donated to Red Cross
I. Riesenburger, who operates two furniture
stores with large Victrola departments in Flush-
ing, N. Y., and an exclusive Victrola store in
Bayside, is showing an excellent business and
patriotic spirit by presenting a Thrift Stamp
to every child bringing a pound of tinfoil to
his store. The plan has proven most interest-
ing to the children, and there are dozens of
them engaged in collecting the foil.
Inci-
dentally, the interest of the parents has also
been aroused, and the sale of machines and rec-
ords has been stimulated thereby. On Septem-
ber 10 Mr. Riesenburger will present $10 worth
of Thrift Stamps to the child who has turned
in the most pounds of tinfoil, and will also
give a second prize of $5 for the second largest
amount. He expects to collect at least a ton of
tinfoil, which he will donate to the Red Cross
at a special Red Cross celebration to be held
on September 15. Mr. Riesenburger is a great
believer in the value of Thrift Stamps for ad-
vertising, and at the recent opening of his new
store at 36 Main street, Flushing, he presented
a Thrift Stamp to each visitor who registered;
800 stamps were given away on the opening day
and an excellent prospect list thus accumulated.
RECENT COLUMBIA VISITORS
Among the recent visitors at the executive
offices of the Columbia Graphophone Co., New
York, were A. W. Roos, manager of the Cleve-
land branch, Fred R. Erisman, manager of the
Dallas branch, accompanied by two members
of his sales force, and A. Fineburg, head of the
Home Furniture Co., of Braddock, Pa., Colum-
bia dealer. All of these visitors spoke opti-
mistically of the business situation in their re-
spective territories, stating that the demand for
Columbia products was limited only by the
available supply of merchandise.
A certificate of incorporation was issued last
week to the Smith Phonograph Corp., of the
Bronx. The active capital of the new coircern
is $32,500, the incorporators being C. W. Car-
tier, W. Heines and M. Slone.
JULY 20,
THE
1918
VISITORS EXPRESS APPRECIATION
Enthusiastic Over Merits of OkeH Records
Made by Otto Heineman Phonograph Supply
Co.—Hadley Symphony Orchestra to Make
Records—Motor Orders Received in Large
Quantities—Unusual Demand for Needles
"During the past few weeks we have received
visits from many well-known talking machine
jobbers and dealers in different parts of the
country, who called at our offices and labora-
tories to investigate our 'OkeH 1 record," said
Otto Heineman, president of the Otto Heineman
Phonograph Supply Co., in a chat with The
Review. "These callers have included record ex-
MUSIC
TRADE
REVIEW
coming more in demand day by day, and they
are being sent abroad and to the cantonments
in large quantities.
"As announced last month we have restricted
the production of our motors in order to co-
operate with the Government from a labor stand-
point, and in order to use less raw material.
We find that this curtailment has met with
the general approval of our trade, and we are
concentrating our activities on the production
of Heineman and Meisselbach motors, tone arms
and sound boxes along efficient lines that we
hope will give our clients satisfactory service
and at the same time enable us to co-operate
with the Government's requirements.
"As far as the Dean talking-machine needle
45
EQUIP THE WONDER-
FUL "RESURRECTONE"
on all make! o( machine*
and attachments
Send for our Special Proposition
HOFFAY TALKING MACHINE CO.. Inc.
3 W«rt 29tk St.
New York City
NEW HOFFAY REPRESENTATIVES
Prominent Concerns Secure Distributing Rights
for H off ay Talking Machine Co. Product—
Two New Patents on H off ay Sound Box
The Hoffay Talking Machine Co., Inc., have
during the past few weeks closed negotiations
with several firms for the distributing rights
in their territories, and this, in addition to the
large number of dealers who have in the present
season been added to the Hoffay list of agents,
has been very gratifying to Joseph Hoffay,
president of the company. The demands for
the Hoffay "Resurrectone" and the "Half-Fork-
Tone," the patented sound box which the firm
manufactures, are constantly growing larger.
Mr. Hoffay states while it is true that there are
some manufacturers who are placing the above
products on their instruments the largest de-
mands are from dealers themselves who are
making it a point to demonstrate the "Resurrec-
tone" and "Half-Fork-Tone" on the machines
they sell.
The Hoffay Talking Machine Co. have applied
f jr two more patents on their sound box, and
these together with those already allowed the
company should add to the value of the Hoffay
products, including the complete machine.
THRIFT STAMPS IN ADVERTISING
Otto Heineman at His Desk
perts and recognized authorities, who inspected
every minute detail of the 'OkeH' record before
passing judgment on our product.
"I am pleased to say that without a single
exception members of the trade have expressed
their entire satisfaction and approval of the
OkeH' record. They have commented particu-
larly upon the fact that the surface noise on this
record had been reduced to a minimum, and
have expressed pleasure at the list of well-known
artists which are recording for our library.
Our record manufacturing plant is now in full
operation, and judging from the orders already
received this factory will be obliged to work to
capacity throughout the year to keep pace with
the demand.
"We have endeavored to record selections that
will not only appeal to the popular taste, but
will also meet with the approval of discriminat-
ing and critical music-lovers and musicians. In
other words, we will strive to give the public
a 75-cent record that, in addition to a library of
popular music, will comprise a repertoire of
standard compositions of recognized musical
merit and quality. With this object in view,
we have arranged to have records made by well-
known string quartets, etc., and will also include
in our library symphonic records made by the
Hadley Symphony Orchestra conducted by
Henry Hadley, who is very well known in the
concert and musical worlds. Incidentally, this
orchestra is under contract to make records for
our company exclusively. We will also present
in the 'OkeH' record lists, 'cello solos, piano
solos and orchestra selections, which we are sure
will meet with popular favor.
"We have received large orders during the
past fortnight for our motors, tone arms and
sound boxes from phonograph manufacturers
throughout the country, and in view of these
orders, I believe that the phonograph business
in this country is going through the same ex-
perience as England and Canada did during the
early part of the present war. It seems that
during wartimes there is created a tremendous
demand for phonographs and records, which are
recognized as the most satisfactory home enter-
tainment during such days, while for the boys
in the camp and in the trenches they are be-
situation is concerned, I hope that our cus-
tomers will continue to be as patient and for-
bearing as they have been in the past, especially
in view of the fact that we are turning out large
quantities of textile pins, comb, faller, feeder
and card pins for the United States Government.
This work has been going on at the Dean fac-
tories in Putnam, Conn., since the war started,
and is continuing with unabated energy. Of
course our trade understands that these Gov-
ernment orders take precedence over all talking-
machine needle requirements, but as our New-
ark plant has just started operation, we hope
to be able to increase our needle output mate-
rially in the near future.
"I may mention that we received in the last
week in June, the largest single needle order
that I believe has been received by a needle
manufacturer during the past few years. This
order called for a vast amount of Dean steel
needles and as it was received from a talking-
machine company of international prestige, we
consider it an unusual tribute to their merits."
VOCALION RECORDJBY MISS EASTON
Aeolian Co. Features New Record by Metropoli-
tan Opera Co. Star
Continuing its series of newspaper advertise-
ments featuring specific records by Vocalion
artists, the Aeolian Co. used an attractive ad-
vertisement in the Sunday newspapers present-
ing a Vocalion record sung by Florence Easton.
Miss Easton has been engaged to record for the
Aeolian-Vocalion library exclusively, and her
first record, "Three Green Bonnets," has been
highly praised by music-lovers who have visited
Aeolian Hall the past week.
Florence Easton is a member of the Metro-
politan Opera Co., New York, and her charac-
terizations during the past season in several
well-known operas have definitely established
her as a gifted artist of rare attainments. She
is also well known in European operatic cir-
cles and many critics have proclaimed her as
one of the most valuable acquisitions to the
Metropolitan Opera Co.'s staff that has occurred
in recent years.
I.
Riesenburger, of Flushing, Gives Thrift
Stamps for Tinfoil Donated to Red Cross
I. Riesenburger, who operates two furniture
stores with large Victrola departments in Flush-
ing, N. Y., and an exclusive Victrola store in
Bayside, is showing an excellent business and
patriotic spirit by presenting a Thrift Stamp
to every child bringing a pound of tinfoil to
his store. The plan has proven most interest-
ing to the children, and there are dozens of
them engaged in collecting the foil.
Inci-
dentally, the interest of the parents has also
been aroused, and the sale of machines and rec-
ords has been stimulated thereby. On Septem-
ber 10 Mr. Riesenburger will present $10 worth
of Thrift Stamps to the child who has turned
in the most pounds of tinfoil, and will also
give a second prize of $5 for the second largest
amount. He expects to collect at least a ton of
tinfoil, which he will donate to the Red Cross
at a special Red Cross celebration to be held
on September 15. Mr. Riesenburger is a great
believer in the value of Thrift Stamps for ad-
vertising, and at the recent opening of his new
store at 36 Main street, Flushing, he presented
a Thrift Stamp to each visitor who registered;
800 stamps were given away on the opening day
and an excellent prospect list thus accumulated.
RECENT COLUMBIA VISITORS
Among the recent visitors at the executive
offices of the Columbia Graphophone Co., New
York, were A. W. Roos, manager of the Cleve-
land branch, Fred R. Erisman, manager of the
Dallas branch, accompanied by two members
of his sales force, and A. Fineburg, head of the
Home Furniture Co., of Braddock, Pa., Colum-
bia dealer. All of these visitors spoke opti-
mistically of the business situation in their re-
spective territories, stating that the demand for
Columbia products was limited only by the
available supply of merchandise.
A certificate of incorporation was issued last
week to the Smith Phonograph Corp., of the
Bronx. The active capital of the new coircern
is $32,500, the incorporators being C. W. Car-
tier, W. Heines and M. Slone.
Future scanning projects are planned by the International Arcade Museum Library (IAML).