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Music Trade Review

Issue: 1918 Vol. 67 N. 26 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 28,
THE
1918
MUSIC TRADE
9
REVIEW
uisa
fiRFfiM^fif^^
Start the New Year
with
CONNORIZED
MUSIC ROLLS
Popular Numbers for
January Now Ready
6397 La Marseillaise Hymn—National Hymn of France.
With Bugle, Drums and other Orchestral
Effects
Rouget de Lisle
Arranged and played by S. A. Perry.
6398 Farewell—Ballad—'Cello, Guitar and Ukulele
Efforts
I. L. Weile
Played by S. A. Perry.
6399 Oh! What a Time for the Girlies When the
Boys Come Marching Home—Fox-trot,
Lewis, Young & Ruby
Played by Herbert Claar, assisted by H. S.
6400 Good-Bye France—One-step
Irving Berlin
Played by Claar & Shipman.
6401 Only a Rose in No Man's Land—Song. Ballad.
Ukulele Effects
Lamb & Marr
Played by S. A. Perry.
6402 The Navy Will Bring Them Back—March Song.
Johnson & Schuster
Played by 8. A. Perry, assisted by H. K.
6403 When You Look in the Heart of a Rose—Bal-
lad.
Ukulele Effects
Gillespie & Methven
Played by S. A. Perry.
6404 Mother. Here's Your Boy—One-step. Jazz Ef-
fects
Mitchell. Gottler & Morse
Played by Herbert Claar, assisted by H. S.
6406 Kisses (The Sweetest Kisses of All)—Ballad.
Jazz Effects
Sullivan & Cowan
Played by Claar & Shipman.
6407 Beautiful Ohio—Waltz Song. 'Cello and Uku-
lele Effects
MacDonald & Mary Earl
Played by S. A. Perry.
6414 Have a Smile for Everyone You Meet, and
They Will Have a Smile for You—Fox-trot.
Brennan. Cunningham & Rule
Played by Herbert Claar, assisted by H. S.
6415 When the Sun Goes Down in France—March
and One-step. Orchestral Effects..G. C. Tennant
Played by S. A. Perry, assisted by H. C.
6416 Beautiful Isle of Somewhere
Pounds A. Fearis
Played by C. Herman Kornbau.
Hand-Played Record Rolls
They are different—You will like them
20727 The Rose of No Man's Land—Fox-trot.
Caddigan & Brennan
Played by A. Hyland.
20728 I Want a Doll—Baggy One-step.
Moran, Bryan & Von Tilzer
Played by Herbert Claar.
20729 Tell That to the Marines—A new Al Jolson
"Slnbad H i t " . . .After Id ge, Schwartz & Al Jolson
Played by S. A. Perry, assisted by E. 8.
20730 It's Never Too Late to Be Sorry—Ballad. Uku-
lele and Marimba Effects
Dempsey &. Burke
Played by 8. A. Perry, assisted by E a
20731 Oh! What a Time for the Girlies When the
Boys Come Marching Home—Fox-trot.
Lewis. Young & Ruby
Played by Herbert Claar, assisted by H. 8.
20732 Good -Bye, France—One-step
Irving Berlin
Played by Claar & Shipman.
20733 Mother, Here's Your Boy—One-step. Jazz Ef-
fects
Mitchell. Gottler & Morse
Played by Herbert Claar, assisted by H. 8.
20734 Beautiful Ohio—Waltz Song. 'Cello and Uku-
lele Effects
MacDonald & Mary Earl
Played by 8. A. Perry.
Slff^glff^SiySffffflfffflff^lff^^^
The razzle-dazzle of events since last we wrote
has been so dazzling, not to say razzling, that
one still feels a little breathless. Still, now that
we are at the end of another year, it is worth
while just saying a word or two about some of
the things which have happened to us since said
year began what was destined to be its com-
pletely amazing career.
After all, we came
through with it in better shape than most of us
would have been willing to bet on this time last
Christmas. The player roll business had its
dark days all right, and there were times when
it looked as if, between the shortage of paper
and the terrific cost of everything in the way
of labor and supplies, the whole shooting-match
would shortly blow up with a loud bang. But
the native ingenuity of the men who are making
the game what it is, combined with the oppor-
tune discovery that the material situation would
not be as bad this fall as at first we had reason
to think it would be, kept us going somehow;
and now all of a sudden we find ourselves out
of the war and able to think once more about
normal production and normal profits. True,
neither of these objects of our thought has been
realized just yet; but both are within sight.
Meanwhile we have the satisfaction of knowing
that the demand for all our goods exceeds the
supply by goodness knows what percentage.
The crowds in the retail stores—and there are
really crowds in them—are howling for rolls,
while perplexed dealers rack their brains for ex-
cuses. It is all very different from our an-
ticipations, and we ought to be most grateful.
Another cause for gratitude is that the war
conditions forced us to cut down the excessive
bulk of our monthly publication lists. For a
long time past the mania had been for quantity,
with quality somewhat in the background, as it
were. To-day, however, we are beginning to
approach the end of the quantity-production
epoch and are wondering just how we shall make
the transition to the coming epoch of quality
and refinement. The action taken by manu-
facturers during the present year, which resulted
in cutting down the number of rolls issued each
month, marked a very long step in the right di-
rection. There has been far too much reaching
out for variety and far too little choice between
good and bad. The public, moreover, are rapid-
ly coming to see that the player-piano is capable
of producing quite good music, even in the hands
of men and women who have had no musical
training whatever, given a little good-will and
perseverance. From the moment the owner of
a player-piano finds he can get decent music out
of it he begins to reach out for something bet-
ter and to have a hankering for some of the
lighter classics, the operatic airs and the other
nicer pieces he has heard or heard of. As the
player-piano becomes better known, the taste of
the people in music is bound, even if slowly, to
rise in a fairly steady progress towards the
definitely good. Roll manufacturers are begin-
ning to see, also slowly, but also definitely, that
they must do whatever lies in their power to
cultivate better musical feeling and desire
among the masses of the people. The task will
not be light or easy, but every step taken in
the direction of improving public taste means
a step taken in the direction of cutting down
production costs and increasing profits. When
we are all thoroughly committed to a policy of
small monthly lists of new publications and with
a choice of only the very best and most certainly
permanent popular numbers, together with a
good admixture of the standards, we shall have
accomplished something worth while, and shall
have forever abolished any reproach concerning
the faddy and uncertain nature of the roll busi-
ness.
Whilst we are considering all these matters
there is no reason why we should not begin
to think about getting out a special edition of
the classics of Allied Music, as it might be called.
The small but ever-growing army of player-
pianists who like good music would welcome
with great joy a nice well-arranged edition of
British, French, Italian, Russian and American
high-class music. The French would include
Rameau, Berlioz, Chopin, Massenet, Gounod,
Debussy, Saint-Saens. The Italians might be
Verdi, Rossini, Mascagni, Boito and Scarlatti.
The Russians would number Tschaikowski,
Rachmaninov, Moussourgski, Glinka, Cui and
Rubinstein. The British would certainly have
Arne, Purcell, Handel, Sullivan, Sterndale, Ben-
nett, Elgar, Holbrooke, Coleridge, Taylor, Grain-
ger and Bantock. The Americans would not
(Continued on page 10)
PLAYER--ORGAN--PIANO
Connorized Music Co.
E. 144th St. and Austin PI.
New York
1234 Olive St., St. Louis, Mo.
LEATHERS
A Specialty of Pneumatic Leathers
'
AJUL+JU,*
Hand Played
Rolls
With Words
Hand Played
Rolls
Without Words

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