Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 23,
1918
THE MUSIC TRADE REVIEW
45
VICTOR TALKING MACHINE CO. ISSUES THIRD STATEMENT
Prospects for Rapid Resumption of Pre-War Conditions Outlined in Interesting Statement Made
Public Last Week—Reduction of Government Restrictions Will Aid Trade
Under date of November 16, 1918, the Victor Please notify at once all the members of your
Talking Machine Co., Camden, N. J., issued the industry.'
"While the above modifying order does not
following statement to the trade:
"On October 30, the date under which our remove all restrictions nor permit of an imme-
War Statement No. 2 was mailed, it hardly diate return to operation at full capacity, it is
seemed possible that two weeks thereafter the quite positive evidence that the officials of the
restrictions enumerated therein would be modi- War Industries Board are keenly alive to the
commercial interests of the country, and realize
fied to the great advantage of the entire trade.
"However, since the glorious victories of the the necessity and justice of as early a return
Allied armies, which culminated on Monday as possible to normal conditions.
"The trade will realize there are many read-
morning with the signing of the armistice, the
Priorities Commissioner of the War Industries justments that must be made to meet the new
Board has addressed to the War Service Com- conditions, but you may be assured that taking
mittee of the Talking Machine Industry the fol- all things into consideration, our return to quan-
tity production will be as rapid as the circum-
lowing telegram:
" 'Account favorable war developments re- stances will permit. In the meantime, we ask
strictions on Talking Machine Industry, includ- all those who have shared with us our war re-
ing motors and accessories embodied in cir- sponsibilities to be as patient as possible with
cular No. 39, Priorities Division, are hereby so the realization that their future prosperity will
modified that for last four months of 1918 the recompense in full for the past shortage of
consumption by said industry of iron, steel, cop- Victor product.
per, brass and aluminum used in the manufac-
"Congratulating the trade in the sacrifices they
ture of its products will be on basis of not ex- have made to help win the war, and sharing
ceeding 70 per cent., or four-twelfths of its 1917 with you the happiness of our complete victory,
consumption instead of 40 per cent., as provided we are, yours very truly,
in said circular. In all other respects rules and
"VICTOR TALKING MACHINE CO.,
regulations remain in full force and effect.
"Louis F. Geissler, General Manager."
HEINEMAN MOTION PICTURE SLIDE
CANCEL INCREASED PRICE LIST
Dealers Afforded Convenient Means for Featur-
ing OkeH Records
Columbia Graphophone Co. Issue Important
Announcement Regarding Cut in Curtailment
—Restore Old Prices on All Machines
The advertising department of the Otto
Heineman Phonograph Supply Co., New York,
Heineman Motion Picture Slide
has just prepared for the use of its dealers an
attractive series of motion picture slides fea-
turing "OkeH" records. These slides are being
used to excellent advantage by the dealers han-
dling these records, who have made arrange-
ments whereby the slides will be shown regu-
larly in their local theatres.
One of the slides in this series is shown here-
with, although the black and white illustra-
tion hardly does justice to the attractive color-
ing of the slide. Publicity is being used in prac-
tically every form in behalf of "OkeH" records,
and has contributed to their success.
TAKES OVER VICTOR DEPARTMENT
WATERLOO, IA., November 18.—The Davidson Co.
have recently taken over the Victor department
of the James Black Drygoods Co., this city. A
complete department has been installed in the
front part of the store, with four booths and a
complete stock of records. L. E. Cohen is gen-
eral manager of the department, and Miss Leoti
Cowles, formerly of the James Black Co., has
charge of the record department. Both Mr.
Cohen and Miss Cowles have an enviable repu-
tation throughout the State as "business get-
ters," which is proven by Mr. Cohen's remark,
"Our opening day was great, and we disposed
of over 900 records and sold all but one of our
Victrolas. The only reason that one remained
was that we needed one for demonstrating rec-
ords."
The Columbia Graphophone Co. sent out last
week to Columbia dealers a copy of a telegram
sent to Columbia branch managers announcing
the fact that the new and increased price list
for Grafonolas which went into effect on No-
vember 1 had been canceled, and that all No-
vember shipments since November 1 will be re-
billed at the old prices. The telegram to Co-
lumbia branch managers, which was signed by
George W. Hopkins, general sales manager,
read as follows:
"Due to the announcement to-day of the War
Industries Board of the Government that the
curtailment of the production of phonographs is
cut from 60 per cent, to 30 per cent., we are
glad to be able to reinstate prices as in force
prior to November 1, 1918, with instructions to
you to rebill all November shipments at the old
prices."
W. L MULVANEYN0W IN CHARGE
DUBUQUE, IA., November 18.—Walter L. Mul-
vaney, formerly manager of the Victor depart-
ment of the Geo. W. Wheelock Co., Peoria, 111.,
has taken charge of the Victor department of
Roshek Bros. Co., this city. This concern have
just moved their department from the third
floor to the second floor and have installed a
modern three-booth department. The booths
are finished in white enamel with French win-
dows, and the whole department is covered with
heavy green velvet carpet. A. Reh, the gen-
eral manager of the store, has received many
compliments on the installation of this attrac-
tive department.
STANDARD CO. HEARS FROM FRANCE
The Standard Talking Machine Co., Pitts-
burgh, Pa., received recently an interesting let-
ter from Sergt. D. R. Morrow, a former Stand-
ard Co. employe, now in active service in France.
Sergt. Morrow told in an interesting way of the
American drive against the Germans, and of the
bombing of an American hospital by Boche air-
men, after observations had been made to be
sure of the character of their objective.
Silverstein Bros., 526 Wabash avenue, Terre
Haute, Ind., have added the Columbia Grafonola
line to their music department.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
'
373 Fourth Ave.
NEW YORK