Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW
OCTOBER
The High Unit Value
T
ODAY, with the manufacture of pianos sharply re-
stricted through war conditions, it is difficult to
maintain your volume through the sale of low and mod-
erate priced instruments. The successful piano merchant
concentrates his efforts on the unit of highest net returns.
To increase your sales of high value units is to decrease
your delivery charges, collection charges and general
overhead expense, and to increase the amount of cash
business transacted, and the net profit per sale. The pur-
chaser of a fine instrument makes a permanent investment.
The Ampico Reproducing Piano
creates in your prospect a desire for ownership through
the perfection of its reproduction of the world's pianistic
genius, that is in itself the highest salesmanship. To the
Dealer the Ampico presents a high value unit, creating
a quality business of the most profitable character,
increased cash payments, decreased general overhead
and an added stability to his entire organization.
'Ask the Dealer who Sells the Ampico
AMERICAN PIANO COMPANY
437 Fifth Avenue
New York City
19, 1918