Music Trade Review
Issue: 1918 Vol. 67 N. 15 - Page 49
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 12, 1918
THE
MUSIC
TRADE
REVIEW
49
SCHWAB APPRECIATES NEW SONG
Head of Ship Production Makes Address in
Theatre After Hearing the New Ditson Song
"We're Building a Bridge to Berlin"
An unusual tribute to the power of the new
patriotic song "We're Building a Bridge to Ber-
lin," recently published by the Oliver Ditson
Co., is found in the following item which ap-
peared recently in a Philadelphia newspaper, and
which indicates that the new number has the
signal advantage of making a genuine appeal
to those who are responsible for keeping open
the road to France.
The clipping reads:
There is more profit in selling "CENTURY"
Discovered in an orchestra seat of a local
at 10c than asking your customer to pay 26c,
50c or more for the same number in another
vaudeville theatre by an actor who had just
edition.
finished a patriotic song and called upon for a
At TEN CENTS they can afford and DO buy
speech, Charles M. Schwab last night received
many more copies than at high prices, which
one of the most remarkable tributes ever ac-
means that your final CENTURY profits are
corded a citizen by a Philadelphia audience.
greater—and the good feeling you create reaps
you a lasting reward in their future trade.
"We're Building a Bridge to Berlin" was the
song that preceded the announcement of Mr.
In this Big Advertising Campaign, for your
direct benefit, we are entitled to your whole-
Schwab's presence in the audience. The act
hearted co-operation.
was one representing a scene at the Fore River
Shipyards, in Massachusetts. At the conclu-
Its success means profit to us both.
sion of the song the actor addressed the audi-
ence as follows:
"We are trying to do our best for our country,
231-235 West 40th Street, NEW YORK
but there is one man here who is responsible
for all the success in shipbuilding to-day, and
I ask Mr. Schwab, sitting there, to say a few
WHY SOME DEALERS COMPLAIN
words."
Mr. Schwab rose from his seat and stood in
One Instance That Shows That in Certain Cases the aisle. Immediately the audience burst into
Publishers Are Not Overwhelmingly Liberal a roar of applause. When it had subsided the
in Their Sales Propositions
master shipbuilder thanked the actors for the
A number of music dealers are still viewing compliment paid him and for the work they are
with considerable suspicion the efforts made by doing in arousing a patriotic interest in ship-
certain publishers to co-operate with the deal- building, and expressed his appreciation of the
er, as they term it, and there is no question but tribute paid him by the audience and the sym-
that in certain instances the publisher is not sup- pathetic co-operation of the people of Philadel-
phia.
porting the dealer in a manner to arouse any
"We are not only building a bridge of ships
enthusiasm of interest. An instance has come
to the attention of The Review where a promi- to Berlin," he said, "but we are building a
nent publisher is offering to the dealers a book bridge of American minds that will lead us on
on preparatory technique for the piano, which to a glorious victory.
"We are going to win this war, but we must
is listed at $1.20, with a trade discount of one-
third off. The professional price on the book have the co-ordination of all interests and all
is given as 90 cents plus delivery charges. In classes and we will then be successful. This
other words, the dealer pays 80 cents, plus is not the day of distinction between the laborer
postage, for a book that he is expected to sell and the banker, it is the day of the American
to the profession at 90 cents, plus postage. It and the proudest thing that any man can claim
is certain that a dealer who agrees to do busi- after this war is to say 'I am an American
citizen.' "
ness on that basis can never expect to even be
suspected of profiteering, for out of the 10 cents
NEW SONG BY LIEUT. GITZ-RICE
gross profit he must cover handling expenses,
clerk hire, and other substantial items of over-
"He Will Always Remember the Little Things
head.
You Do" is the title of a new song by Lieut.
Gitz-Rice, published by Leo Feist, Inc., which
is enjoying an excellent demand.
Worth Reaching
For!
Century Music Pub. Co.
McKinley's New Song Success
THE SONG THAT TOUCHES EVERY HEART
ou
Cant Go
WronA
With a
Wst'So
Joe Santly celebrated his retire-
ment from Vaudeville by writing
a corking good Comedy Song—
Here it is—
"An Irishman Was
Made to Fight
and Love"
Fortify the courage of every Soldier in
France-BUY LIBERTY BONDS.
SPECIAL PRICE TO DEALERS
^ 7 ^ a copy if you attach this
# C
Advt. to your order
LEO. FEIST, Inc., FEIST BWg., New York
VAUDEVILLE TRIP HELPS SALES
Gilbert & Friedland Stir Up Lively Demand for
"While You're Away" in West
When Wolfe Gilbert and Anatol Friedland
started for the Coast to play a vaudeville en-
gagement on the Orpheum Circuit they made a
wager with their manager, Maxwell Silver, that
they would create orders for a certain number
of copies of "While You're Away" or they would
be back. They had been on the Coast a week
when Silver was ready to figure on some of the
new Fourth Liberty Loan Bonds with his win-
nings and possibly a new suit. Since that time,
however, he has changed his mind, as the or-
ders for the song have been coming in at a
heavy rate. Gilbert and Friedland made the
amount of copies to be sold through their ef-
forts at well over the hundred thousand mark,
so they were not looking for any easy money.
At last reports they left very little doubt in
the mind of Silver that they had won.
The Greatest Song
ever written by
GEO. M. COHAN
r
JEROME H.REliICK&Ca'S
^Sensational Son^ Hit
SONGS
••SMILES"
••I LOVE YOU MORE FOR LOSING
YOU A WHILE"
••WHEN WE MEET IN THE SWEET BYE
AND BYE"
••WE'LL BUILD A RAINBOW IN THE
SKY"
"THERE'S A LUMP OF SUGAR DOWN
IN DIXIE"
"SWEET LITTLE BUTTERCUP"
"ON THE ROAD TO HOME SWEET
HOME"
••YOU'RE IN STYLE WHEN YOU'RE
WEARING A SMILE"
"MANDY AND ME"
"WHEN WE WENT TO SUNDAY
SCHOOL"
"RAGTIME MOSE'S BOMBOSHAY"
"MY GIRL FROM THE SOUTHLAND"
"BLUEBIRD"
"N* EVERYTHING"
JEROME H. REMICK & CO.
M.WITMARK&SQNSS
OCTOBER 12, 1918
THE
MUSIC
TRADE
REVIEW
49
SCHWAB APPRECIATES NEW SONG
Head of Ship Production Makes Address in
Theatre After Hearing the New Ditson Song
"We're Building a Bridge to Berlin"
An unusual tribute to the power of the new
patriotic song "We're Building a Bridge to Ber-
lin," recently published by the Oliver Ditson
Co., is found in the following item which ap-
peared recently in a Philadelphia newspaper, and
which indicates that the new number has the
signal advantage of making a genuine appeal
to those who are responsible for keeping open
the road to France.
The clipping reads:
There is more profit in selling "CENTURY"
Discovered in an orchestra seat of a local
at 10c than asking your customer to pay 26c,
50c or more for the same number in another
vaudeville theatre by an actor who had just
edition.
finished a patriotic song and called upon for a
At TEN CENTS they can afford and DO buy
speech, Charles M. Schwab last night received
many more copies than at high prices, which
one of the most remarkable tributes ever ac-
means that your final CENTURY profits are
corded a citizen by a Philadelphia audience.
greater—and the good feeling you create reaps
you a lasting reward in their future trade.
"We're Building a Bridge to Berlin" was the
song that preceded the announcement of Mr.
In this Big Advertising Campaign, for your
direct benefit, we are entitled to your whole-
Schwab's presence in the audience. The act
hearted co-operation.
was one representing a scene at the Fore River
Shipyards, in Massachusetts. At the conclu-
Its success means profit to us both.
sion of the song the actor addressed the audi-
ence as follows:
"We are trying to do our best for our country,
231-235 West 40th Street, NEW YORK
but there is one man here who is responsible
for all the success in shipbuilding to-day, and
I ask Mr. Schwab, sitting there, to say a few
WHY SOME DEALERS COMPLAIN
words."
Mr. Schwab rose from his seat and stood in
One Instance That Shows That in Certain Cases the aisle. Immediately the audience burst into
Publishers Are Not Overwhelmingly Liberal a roar of applause. When it had subsided the
in Their Sales Propositions
master shipbuilder thanked the actors for the
A number of music dealers are still viewing compliment paid him and for the work they are
with considerable suspicion the efforts made by doing in arousing a patriotic interest in ship-
certain publishers to co-operate with the deal- building, and expressed his appreciation of the
er, as they term it, and there is no question but tribute paid him by the audience and the sym-
that in certain instances the publisher is not sup- pathetic co-operation of the people of Philadel-
phia.
porting the dealer in a manner to arouse any
"We are not only building a bridge of ships
enthusiasm of interest. An instance has come
to the attention of The Review where a promi- to Berlin," he said, "but we are building a
nent publisher is offering to the dealers a book bridge of American minds that will lead us on
on preparatory technique for the piano, which to a glorious victory.
"We are going to win this war, but we must
is listed at $1.20, with a trade discount of one-
third off. The professional price on the book have the co-ordination of all interests and all
is given as 90 cents plus delivery charges. In classes and we will then be successful. This
other words, the dealer pays 80 cents, plus is not the day of distinction between the laborer
postage, for a book that he is expected to sell and the banker, it is the day of the American
to the profession at 90 cents, plus postage. It and the proudest thing that any man can claim
is certain that a dealer who agrees to do busi- after this war is to say 'I am an American
citizen.' "
ness on that basis can never expect to even be
suspected of profiteering, for out of the 10 cents
NEW SONG BY LIEUT. GITZ-RICE
gross profit he must cover handling expenses,
clerk hire, and other substantial items of over-
"He Will Always Remember the Little Things
head.
You Do" is the title of a new song by Lieut.
Gitz-Rice, published by Leo Feist, Inc., which
is enjoying an excellent demand.
Worth Reaching
For!
Century Music Pub. Co.
McKinley's New Song Success
THE SONG THAT TOUCHES EVERY HEART
ou
Cant Go
WronA
With a
Wst'So
Joe Santly celebrated his retire-
ment from Vaudeville by writing
a corking good Comedy Song—
Here it is—
"An Irishman Was
Made to Fight
and Love"
Fortify the courage of every Soldier in
France-BUY LIBERTY BONDS.
SPECIAL PRICE TO DEALERS
^ 7 ^ a copy if you attach this
# C
Advt. to your order
LEO. FEIST, Inc., FEIST BWg., New York
VAUDEVILLE TRIP HELPS SALES
Gilbert & Friedland Stir Up Lively Demand for
"While You're Away" in West
When Wolfe Gilbert and Anatol Friedland
started for the Coast to play a vaudeville en-
gagement on the Orpheum Circuit they made a
wager with their manager, Maxwell Silver, that
they would create orders for a certain number
of copies of "While You're Away" or they would
be back. They had been on the Coast a week
when Silver was ready to figure on some of the
new Fourth Liberty Loan Bonds with his win-
nings and possibly a new suit. Since that time,
however, he has changed his mind, as the or-
ders for the song have been coming in at a
heavy rate. Gilbert and Friedland made the
amount of copies to be sold through their ef-
forts at well over the hundred thousand mark,
so they were not looking for any easy money.
At last reports they left very little doubt in
the mind of Silver that they had won.
The Greatest Song
ever written by
GEO. M. COHAN
r
JEROME H.REliICK&Ca'S
^Sensational Son^ Hit
SONGS
••SMILES"
••I LOVE YOU MORE FOR LOSING
YOU A WHILE"
••WHEN WE MEET IN THE SWEET BYE
AND BYE"
••WE'LL BUILD A RAINBOW IN THE
SKY"
"THERE'S A LUMP OF SUGAR DOWN
IN DIXIE"
"SWEET LITTLE BUTTERCUP"
"ON THE ROAD TO HOME SWEET
HOME"
••YOU'RE IN STYLE WHEN YOU'RE
WEARING A SMILE"
"MANDY AND ME"
"WHEN WE WENT TO SUNDAY
SCHOOL"
"RAGTIME MOSE'S BOMBOSHAY"
"MY GIRL FROM THE SOUTHLAND"
"BLUEBIRD"
"N* EVERYTHING"
JEROME H. REMICK & CO.
M.WITMARK&SQNSS
Future scanning projects are planned by the International Arcade Museum Library (IAML).