Music Trade Review
Issue: 1918 Vol. 67 N. 11 - Page 44
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THE MUSIC TRADE REVIEW
TALKING MACHINE JOBBERS MEET
W. A. WILLSON BECOMES MANAGER
Executive Committee and Many Members of
National Association of Talking Machine Job-
bers Attend Sessions in Philadelphia This
Week and Discuss General Trade Conditions
Succeeds Frederic Goodwin as Manager of
Columbia Co.'s Educational Department
George W. Hopkins, general sales manager of
the Columbia Graphophone Co., New York,
announced this week the appointment of W. A.
Willson as manager of the Columbia Co.'s edu-
cational department. Mr. Willson succeeds
Frederic Goodwin, who resigned from this po-
sition the first of the month, as announced in
The Review at that time.
W. A. Willson has been business manager of
the Columbia Co.'s educational department for
the past few years, and in this capacity has won
the esteem and friendship of Columbia dealers
throughout the country. He is thoroughly con-
versant with every phase of educational work
in the talking machine field, and his intimate
knowledge of the vast possibilities of this
branch of the business has enabled him to ren-
der efficient and valuable co-operation to the
Columbia clientele. He is planning to intro-
duce many sales ideas and helps the coming
fall that can be utilized to excellent advantage
by Columbia dealers, and he will be ably as-
sisted in this work by W. H. Gould, sales man-
ager of the department, who has been a member
of the Columbia educational staff for several
years.
SEPTEMBER 14,
1918
MERVIN E. LYLE RESIGNS
Leaves Post With Columbia Co. to Accept Im-
portant Executive Position in Baltimore—
James P. Bradt a Visitor to Local Offices
Mervin E. Lyle, who has been associated with
the Columbia Graphophone Co. for many years,
PHILADELPHIA, VA., September 10.—A special
and who has been connected with the com-
meeting of the executive committee of the Na-
pany's Canadian division for the past year, re-
tional Association of Talking Machine Jobbers
signed from the company's service this week.
was held at the Hotel Adelphia yesterday and
Mr. Lyle has accepted a splendid proposition
to-day, and, owing to the fact that the member-
in Baltimore, Md., where he will act as assist-
ship in general had been invited to be present,
ant to the president of one of the leading indus-
the attendance of the sessions numbered forty
trial concerns in that city.
or more jobbers.
James P. Bradt, general manager of the Co-
Yesterday morning and afternoon there were
lumbia Co.'s Canadian business, was a visitor
held open sessions for all members at which the
to New York this week, bringing with him op-
general situation in the trade was discussed, re-
timistic reports of the business situation in
ports made as to the effects of war conditions
Canada. The Canadian branch of the Colum-
in various sections of the country, and ways
bia Co. is closing a phenomenal business, the
and means considered whereby wholesalers and
volume of which is limited only by the avail-
dealers can meet the existing situation in the
able supply of merchandise.
best possible manner. It appeared to be the
consensus of opinion that the general advance
J. G, Widener, who is interested in several
Columbia retail establishments in the East, was
in list prices of Victrolas and records would
a caller at the Columbia Co.'s offices on Fri-
be necessary and advisable in the near future
day. Mr. Widener is an enthusiastic believer
to cover coming increases in war excise taxes,
in Columbia products, and the success that he
and to offset in some measure reduced produc-
has achieved with this line in his various stores
tion.
is the result of this enthusiasm.
The executive committee also made a report
to the members present regarding the action
O. M. Kiess, manager of the Columbia Co.'s
taken on various matters since the last general
branch in Buffalo, called at the executive offices
convention, and also gave an outline of the va- NEW PERIOD MODEL OF NEW EDISON this week to plead for the delivery of Grafo-
rious matters now awaiting the action of the
nolas and records to his territory. Mr. Kiess
committee.
Eighteenth Century English Model Just An- was optimistic when he spoke about business
possibilities in Buffalo, but stated frankly that
At the afternoon session Gilbert H. Montague,
nounced Is Genuine Work of Art
his visit to New York must result in the ship-
of New York, attorney for the association, and
also counsel for the co-defendants in the suit
A new art model of the New Kdison phono- ment of additional merchandise in order to
brought by R. H. Macy & Co. and now pending, graph has been announced by Thomas A. Edi- make him perfectly happy.
delivered a lengthy address to the jobbers in son, Inc. It is known as the Eighteenth Cen-
which he outlined the legal developments in the tury English Model, is designated as C-450, and
A NEW RECORDSELLING SCHEME
industry during the past year, interpreted recent lists at $450. The finish of the instrument in
court decisions of importance, and advised with every particular is most artistic, and the beauty How One Salesman Managed to Interest Cus-
the wholesalers as to what they could and of its detail cannot be shown in a black and
tomers in Records That Ordinarily Wouldn't
could not do under the present attitude of the white cut.
Be Called for or Even Listened to
courts. Mr. Montague also spent some time in
The artistic Wedgwood decorations are the
An Kaslern talking machine salesman has
answering questions put to him by many of work of capable artists in the Kdison labora-
those present.
tories, and are distinctly rich in their effect. developed a little stunt for selling slow-mov-
In addition to the regular open session there The new C-450 has two compartments, the one ing records that is worthy of passing considera-
were-also closed meetings of the executive com- at the right containing the mechanism, and that tion. The scheme works particularly well
mittee last evening and this morning for the at the left being fitted with a filing device with when there is a vacant demonstrating room at
hand, and is as follows: The salesman fol-
consideration of various mat-
lows the usual course of ushering the customer
ters to be considered by the
into a booth, inquiring as to his particular de-
association and also to be
sires and testing out the records. He uses the
presented to the officials at
usual selling tactics and arguments, together
the Victor factory.
with some of his own devising, and demon-
At noon to-day the whole-
strates as many records as possible while the
salers proceeded to the Vic-
customer is in the booth. When the sale is
tor factory in Camden and
dosed, however, and the customer is waiting,
were the guests of the com-
frequently in the passageway, for his package
pany officials at luncheon,
and change, the salesman starts playing one of
following which there was a
the slow-selling records in the empty booth
general conference between
and goes about his business. Nine times out
the
manufacturing a n d
of ten the customer will stop and listen to the
wholesaling interests.
record, while making inquiries regarding it, the
There have not been, and
result being that frequent sales are made of
will not be, in the immediate
records
that ordinarily would not be listened
future any change in the of-
to by the average customer.
ficial roster of the association
as, according to the by-laws,
The salesman in question first attempted to
those in the office must re-
play slow-selling records for the customer while
main until their successors
the latter was still in the booth, but found that
a r e elected. Therefore J.
the results were not satisfactory, inasmuch as
Newcomb Blackmail c o n-
the customer felt that he had finished his busi-
tinues as "war president" of
ness for the day and was inclined to be anxious
the association.
about getting his package and going on his
way. Out in the corridor, however, the cus-
While conditions regarding
tomer can see the package being wrapped and
the supplies of machines and
does not feel that in listening, apparently by
records are not as easy as the
_
_
_ , . , „ , , ». -I-J-
accident, to another record he is wasting his
jobbers would like them to
*
E.ghteenth Century Engl.sh Model New Ed,son
be, still all those present expressed themselves a capacity for sixty-eight Re-Creations. The time.
One of the secrets of the success of the plan,
as being optimistic, and willing to do the best motor is the official laboratory model—the C-250
they can under the circumstances until the com- type, which has given perfect service in all of course, lies in selecting records of a type
that will appeal to the customer.
ing of peace brings better conditions.
models in which it has been installed.
THE MUSIC TRADE REVIEW
TALKING MACHINE JOBBERS MEET
W. A. WILLSON BECOMES MANAGER
Executive Committee and Many Members of
National Association of Talking Machine Job-
bers Attend Sessions in Philadelphia This
Week and Discuss General Trade Conditions
Succeeds Frederic Goodwin as Manager of
Columbia Co.'s Educational Department
George W. Hopkins, general sales manager of
the Columbia Graphophone Co., New York,
announced this week the appointment of W. A.
Willson as manager of the Columbia Co.'s edu-
cational department. Mr. Willson succeeds
Frederic Goodwin, who resigned from this po-
sition the first of the month, as announced in
The Review at that time.
W. A. Willson has been business manager of
the Columbia Co.'s educational department for
the past few years, and in this capacity has won
the esteem and friendship of Columbia dealers
throughout the country. He is thoroughly con-
versant with every phase of educational work
in the talking machine field, and his intimate
knowledge of the vast possibilities of this
branch of the business has enabled him to ren-
der efficient and valuable co-operation to the
Columbia clientele. He is planning to intro-
duce many sales ideas and helps the coming
fall that can be utilized to excellent advantage
by Columbia dealers, and he will be ably as-
sisted in this work by W. H. Gould, sales man-
ager of the department, who has been a member
of the Columbia educational staff for several
years.
SEPTEMBER 14,
1918
MERVIN E. LYLE RESIGNS
Leaves Post With Columbia Co. to Accept Im-
portant Executive Position in Baltimore—
James P. Bradt a Visitor to Local Offices
Mervin E. Lyle, who has been associated with
the Columbia Graphophone Co. for many years,
PHILADELPHIA, VA., September 10.—A special
and who has been connected with the com-
meeting of the executive committee of the Na-
pany's Canadian division for the past year, re-
tional Association of Talking Machine Jobbers
signed from the company's service this week.
was held at the Hotel Adelphia yesterday and
Mr. Lyle has accepted a splendid proposition
to-day, and, owing to the fact that the member-
in Baltimore, Md., where he will act as assist-
ship in general had been invited to be present,
ant to the president of one of the leading indus-
the attendance of the sessions numbered forty
trial concerns in that city.
or more jobbers.
James P. Bradt, general manager of the Co-
Yesterday morning and afternoon there were
lumbia Co.'s Canadian business, was a visitor
held open sessions for all members at which the
to New York this week, bringing with him op-
general situation in the trade was discussed, re-
timistic reports of the business situation in
ports made as to the effects of war conditions
Canada. The Canadian branch of the Colum-
in various sections of the country, and ways
bia Co. is closing a phenomenal business, the
and means considered whereby wholesalers and
volume of which is limited only by the avail-
dealers can meet the existing situation in the
able supply of merchandise.
best possible manner. It appeared to be the
consensus of opinion that the general advance
J. G, Widener, who is interested in several
Columbia retail establishments in the East, was
in list prices of Victrolas and records would
a caller at the Columbia Co.'s offices on Fri-
be necessary and advisable in the near future
day. Mr. Widener is an enthusiastic believer
to cover coming increases in war excise taxes,
in Columbia products, and the success that he
and to offset in some measure reduced produc-
has achieved with this line in his various stores
tion.
is the result of this enthusiasm.
The executive committee also made a report
to the members present regarding the action
O. M. Kiess, manager of the Columbia Co.'s
taken on various matters since the last general
branch in Buffalo, called at the executive offices
convention, and also gave an outline of the va- NEW PERIOD MODEL OF NEW EDISON this week to plead for the delivery of Grafo-
rious matters now awaiting the action of the
nolas and records to his territory. Mr. Kiess
committee.
Eighteenth Century English Model Just An- was optimistic when he spoke about business
possibilities in Buffalo, but stated frankly that
At the afternoon session Gilbert H. Montague,
nounced Is Genuine Work of Art
his visit to New York must result in the ship-
of New York, attorney for the association, and
also counsel for the co-defendants in the suit
A new art model of the New Kdison phono- ment of additional merchandise in order to
brought by R. H. Macy & Co. and now pending, graph has been announced by Thomas A. Edi- make him perfectly happy.
delivered a lengthy address to the jobbers in son, Inc. It is known as the Eighteenth Cen-
which he outlined the legal developments in the tury English Model, is designated as C-450, and
A NEW RECORDSELLING SCHEME
industry during the past year, interpreted recent lists at $450. The finish of the instrument in
court decisions of importance, and advised with every particular is most artistic, and the beauty How One Salesman Managed to Interest Cus-
the wholesalers as to what they could and of its detail cannot be shown in a black and
tomers in Records That Ordinarily Wouldn't
could not do under the present attitude of the white cut.
Be Called for or Even Listened to
courts. Mr. Montague also spent some time in
The artistic Wedgwood decorations are the
An Kaslern talking machine salesman has
answering questions put to him by many of work of capable artists in the Kdison labora-
those present.
tories, and are distinctly rich in their effect. developed a little stunt for selling slow-mov-
In addition to the regular open session there The new C-450 has two compartments, the one ing records that is worthy of passing considera-
were-also closed meetings of the executive com- at the right containing the mechanism, and that tion. The scheme works particularly well
mittee last evening and this morning for the at the left being fitted with a filing device with when there is a vacant demonstrating room at
hand, and is as follows: The salesman fol-
consideration of various mat-
lows the usual course of ushering the customer
ters to be considered by the
into a booth, inquiring as to his particular de-
association and also to be
sires and testing out the records. He uses the
presented to the officials at
usual selling tactics and arguments, together
the Victor factory.
with some of his own devising, and demon-
At noon to-day the whole-
strates as many records as possible while the
salers proceeded to the Vic-
customer is in the booth. When the sale is
tor factory in Camden and
dosed, however, and the customer is waiting,
were the guests of the com-
frequently in the passageway, for his package
pany officials at luncheon,
and change, the salesman starts playing one of
following which there was a
the slow-selling records in the empty booth
general conference between
and goes about his business. Nine times out
the
manufacturing a n d
of ten the customer will stop and listen to the
wholesaling interests.
record, while making inquiries regarding it, the
There have not been, and
result being that frequent sales are made of
will not be, in the immediate
records
that ordinarily would not be listened
future any change in the of-
to by the average customer.
ficial roster of the association
as, according to the by-laws,
The salesman in question first attempted to
those in the office must re-
play slow-selling records for the customer while
main until their successors
the latter was still in the booth, but found that
a r e elected. Therefore J.
the results were not satisfactory, inasmuch as
Newcomb Blackmail c o n-
the customer felt that he had finished his busi-
tinues as "war president" of
ness for the day and was inclined to be anxious
the association.
about getting his package and going on his
way. Out in the corridor, however, the cus-
While conditions regarding
tomer can see the package being wrapped and
the supplies of machines and
does not feel that in listening, apparently by
records are not as easy as the
_
_
_ , . , „ , , ». -I-J-
accident, to another record he is wasting his
jobbers would like them to
*
E.ghteenth Century Engl.sh Model New Ed,son
be, still all those present expressed themselves a capacity for sixty-eight Re-Creations. The time.
One of the secrets of the success of the plan,
as being optimistic, and willing to do the best motor is the official laboratory model—the C-250
they can under the circumstances until the com- type, which has given perfect service in all of course, lies in selecting records of a type
that will appeal to the customer.
ing of peace brings better conditions.
models in which it has been installed.
Future scanning projects are planned by the International Arcade Museum Library (IAML).