Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
6
MUSIC TRADE
REVIEW
SEPTEMBER 7,
1918
Three Sure Ways
to do a Bigger Piano Business
Mid-September days very properly suggest more business. Probably,
because they are the opening doors to months of increased activity.
They seem to say: " Get ready!"—not necessarily with bigger stocks—but
with saleable stocks—the kind of pianos people want and need.
And this year many people can afford the finest pianos. High wages every-
where have combined with natural American love of patriotic as well as other
good music to stimulate wonderfully the demand for pianos that are artistically
capable, durable and beautiful.
All of which naturally suggests the Hardman Line, comprising a variety of
artistic and durable instruments in an attractive range of prices—in other words,
a piano for every piano need of your community.
Below we append brief character sketches of the most popular members of
the famous Hardman family. Bear them in mind as follows:
The Hardman Five-Foot Grand
The Playotone
The Harrington Small Grand
You wouldn't wonder why dealers every-
where are finding this little grand such a won-
derful "headliner" if you could only hear all
the fine things Caruso, Barrientos and other
famous operatic stars say about it—and could
realize that since we began making it our
grand output has quadrupled.
The out and out endorsement of these great
artists—and the fact that the Hardman is
Official Piano of the Metropolitan Opera—
popularize this little piano as nothing else can.
And when you, yourself, realize the per-
fect performance and note the strong, beau-
tiful construction of the Five-Foot Grand—
you will find still other reasons for getting the
profits that come to the "quality dealer" of
every town.
The Playotone does a lot more than just
make profits for Hardman Dealers—it takes
away a lot of worry about keeping player-
piano customers satisfied.
One of our customers certainly mentioned
a big selling point when he said: " H o w
much like the Hardman it is—what a close
resemblance in tone and appearance."
Its unit construction (it is made under one
roof by skilled craftsmen—both player and
piano) results in freedom from frequent re-
pairs and in a finer responsiveness.
Nothing better or more conducive to sales
could possibly be said of any piano. T o ap-
proach the Hardman in perfection is an honor
that rarely befalls even much costlier pianos
than the Harrington.
This together with moderate price makes
the Playotone the safest and most profitable
basis for continued sales.
And the fact that the Harrington is made
by master craftsmen insures that permanent
performance which makes the Harrington a
strong factor in any piano business.
You aren't realizing the full benefit of your
player-piano department unless you sell the
Playotone.
If you want pianos that sell—one right
after the other—year in and year out—just
try the Harrington Small Grand.
These three big ways to capture the lion's share of Fall
trade are illustrative of the whole Hardman line—a family of
pianos and player-pianos whose artistic perfection, name and
fame, dating back to 1842, are associated with America's
greatest musical institution, the Metropolitan Opera House—
and whose permanent and satisfactory performance is assured
by the reputation and guarantee of one eminent, long-estab-
lished firm.
Write today for full information about the Hardman,
Harrington, Hensel, Autotone, Playotone, Hardman Welte
Mignon and Soloelle.
Hardman, Peck & Co.
Founded 1842
433 FIFTH AVENUE
NEW YORK
Chicago Office and Warerooms—Republic
Building, Corner of Adams and State Streets
OS