Music Trade Review
Issue: 1918 Vol. 67 N. 10 - Page 46
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE REVIEW
SEPTEMBER 7,
1918
ORLD0
CONDUCTED BY B. B. WILSON
TREMENDOUS FEIST AD CAMPAIGN
Big Announcement Regarding Three Leading
Hits to Appear in Fifty Representative News-
papers on Sunday, September 15, and Also in
Saturday Evening Post on September 19
K.LAW & ERLANGER'S PRODUCTI ON OF THE NEW MUSICAL PLAY
THE GIRL BEH HND THE GUN
Book and Lyric by GUY BOLTON and P. G. W< 3DEHOUSE
What is without doubt the largest single ad-
vertising campaign ever carried on by a promi-
nent music publishing house will be launched
on Sunday, September 15, when a large adver-
tisement featuring the three Feist hits:
"K-K-K-Katy," "If He Can Fight Like He Can
Love, Goodnight Germany" and "Everything Is
Peaches Down in Georgia," will appear simulta-
neously in over fifty of the leading newspapers
of the country, from New York to San Fran-
cisco. The advertisement in most of the papers
will be featured in the gravure section, and in
a most effective manner.
The papers used will include the New York
World, the New York Times, the Boston Post
and Herald, Chicago Tribune, Philadelphia
Ledger, San Francisco Examiner, and many
others listed in the Feist advertisement on an-
other page of The Review this week.
The
newspapers used will have a combined circula-
tion of over 7,000,000 copies, and it is estimated
that over 21,000,000 will see the Feist advertis-
ing. The results to dealers in a business way
will be enormous.
The three songs mentioned will also be fea-
tured in an advertisement appearing in the Sat-
urday Evening Post of September 19, and inas-
much as they all are being used by prominent
singers in vaudeville the results of the cam-
paign should be unquestioned.
Although the exact cost of this tremendous
advertising has not been made public, it will
run into thousands of dollars, and will mean
nothing to the dealer who is not prepared by
having the songs in stock to meet the demand.
Feist song writers have just completed a new
number entitled "Let's Go," which is declared
to be a pippin of a song. It will be ready for
the market shortlv.
Greatest Song We Ever Published!
IT WILL LIVE LONG AFTER THIS
BIG WAR IS OVER
Original "SUNSHINE" Song
AND BEHIND YOU THE SHADOWS WILL FALL
SONG
LYRIC BY
PAUL B ARMSTRONG
•
^
tt«
-
•
MUSIC BY
F. HENRI KLICKMANN
PRICE 6O CENTS
FRANK K. ROOT &O?
M C KINLEY MUSIC CO OWNERS
CHICAGO
NEW Y O R K
Introductory
7 Cents
BLACK AND WHITE COVER SELLS
READILY FOR 25 CENTS
Chicago
McKinley Music Co.
New York
THERE'S A LIGHT IN YOUR EYES .60
(Waltz Song)
SOME DAY WAITING WILL END .60
Back to the Dear Old Trenches .
I Lice It
Women Have No Mercy on the Men
Vocal Score
.
.
.
$2.00
Waltz
. . .
.
.
.60
60
.60
. 6 0
Music by IVAN CARYLL
THE GIRL BEHIND THE MAN BE-
HIND THE GUN
60
THERE'S LIFE IN THE OLD DOG
YET . . . . . . . . . .60
A Happy Family
I've A System
Oh! How Warm it is Today .
Selection .
.
.
CHAPPELL & CO., Ltd., 41 East 34th St., New York
.
$1.00
Fox-Trot
.
60
60
.60
.
.
.
.60
347 Yonoe St., Toronto
MELBOURNE
LONDON
The Lyrict are published b y special arrangement with
T. B. HARMS and FR4NCIS. DAY & HUNTER. NEW YORK
Copyright MCMXVII by Chapp<
-11 fit Co., Ltd. All Righti Reserved
"GIRL BEHINDJTHE GUN" A HIT
"SHANGHAI" PRODUCED IN LONDON
Klaw & Erlanger's New Musical Comedy Scores
Instantaneous Success in Philadelphia—Music
Published by Chappell & Co.
New Spectacular Play, With Music by Isadore
Witmark, Has Its Premiere at the Drury Lane
Theatre and Scores Great Success
Klaw & Erlanger's first musical production
of the season, '"The Girl Behind the Gun,"
opened at the Forrest Theatre in Philadelphia
on Monday last and made an instantaneous hit.
The newspaper critics all agree that the piece
in question will make a worthy successor to the
other Caryll musical pieces: "Jack O' Lantern,"
"Chin Chin," "The Pink Lady" and "The Little
Cafe." Some of the prominent names in the
cast are Donald Brian, Ada Meade, Wilda Ben-
nett, Jack Hazzard, John K. Young and Frank
Doane.
The hook of the piece is hy Guy Bolton and
P.' G. Wodehouse, with music hy Ivan Caryll.
It tells a very entertaining story of a Parisian
actress who accidentally becomes involved in
a flirtation with the husband of her dearest
friend, mistaking him for the poilu whom she
had adopted as her "godson" and whom she ex-
pects to visit her for the first time. She has
planned the flirtation with the poilu to punish
her husband, whom she has caught philandering
with another woman.
Her friend's husband,
who is a playwright, turns up instead of the
poilu and the flirtation has just begun when
the actress' father arrives on the scene.
The father, of course, supposes that the man
in whose arms he finds his daughter is her
husband, and the circumstances are such that
the husband himself has to help carry on the
deception and the complications that ensue are
of the most amusing character.
There are several song hits in the piece, but
it is difficult to decide which is really the hit
of the piece, as two numbers, the waltz song
"There's a Light in Your Eyes" (sung by Don-
ald Brian and Wilda Bennett), and "Some Day
Waiting Will End" (sung by Wilda Bennett),
run a very close race for first place.
The
march, "The Girl Behind the Man Behind the
Gun," had a tremendous reception and the male
quartet "Back to the Dear Old Trenches" was
also encored several times. The patter song,
"Women Haven't Any Mercy on a Man," sung
by Jack Hazzard, was also tremendously ap-
plauded. The score is published by Chappell
& Co.
Cable advices from London report the instan-
taneous success of the production of "Shanghai"
at Drury Lane Theatre last Wednesday. Ad-
ditional interest attaches to this event because
it is the first case on record of an American-
made musical piece receiving its premiere in the
British metropolis before being heard in this
country. "Shanghai" is a spectacular affair com-
parable to "Chu Chin Chow." The "book" is by
Wm. Cary Duncan, and the music by Isidore
Witmark, who is the composer of that earlier
successful piece, "The Chaperohes," which en-
joyed such prosperity some years ago.
"Shanghai," which is in two acts and five
scenes, was produced by Arthur Collins and J.
L. Sacks, the latter of whom obtained the pro-
duction rights when he was in New York some
time ago negotiating for the London rights to
"Going Up." The cables tell of the unanimous
approval of the new piece by the London news-
papers, aild the probabilities of at least a year's
run in London seem strong.
The new Fiske O'Hara show opened at the
Olympic Theatre, Chicago, recently and carries
a number of popular songs, published by Leo
Feist, Inc.
The Kaiser has not invested in War Savings
Stamps. Are you like the Kaiser?
r
JEROME H.REMICK&0p:S S
Sensational Son^Hit
SONGS
•SMILES"
•I LOVE YOU MORE FOR LOSING
YOU A WHILE"
•WHEN WE MEET IN THE SWEET BYE
AND BYE"
•WE'LL, BUILD A RAINBOW IN THE
SKY"
•THERE'S A LUMP OF SUGAR DOWN
IN DIXIE"
•SWEET LITTLE BUTTERCUP"
•ON THE ROAD TO HOME SWEET
HOME"
•YOU'RE IN STYLE WHEN YOU'RE
WEARING A SMILE"
•MANDY AND ME"
•WHEN WE WENT TO SUNDAY
SCHOOL"
•RAGTIME MOSE'S BOMBOSHAY"
•MY GIRL FROM THE SOUTHLAND" I
"BLUEBIRD"
I
•N* EVERYTHING"
JEROME H. REMlCK&Ca
46
THE
MUSIC TRADE REVIEW
SEPTEMBER 7,
1918
ORLD0
CONDUCTED BY B. B. WILSON
TREMENDOUS FEIST AD CAMPAIGN
Big Announcement Regarding Three Leading
Hits to Appear in Fifty Representative News-
papers on Sunday, September 15, and Also in
Saturday Evening Post on September 19
K.LAW & ERLANGER'S PRODUCTI ON OF THE NEW MUSICAL PLAY
THE GIRL BEH HND THE GUN
Book and Lyric by GUY BOLTON and P. G. W< 3DEHOUSE
What is without doubt the largest single ad-
vertising campaign ever carried on by a promi-
nent music publishing house will be launched
on Sunday, September 15, when a large adver-
tisement featuring the three Feist hits:
"K-K-K-Katy," "If He Can Fight Like He Can
Love, Goodnight Germany" and "Everything Is
Peaches Down in Georgia," will appear simulta-
neously in over fifty of the leading newspapers
of the country, from New York to San Fran-
cisco. The advertisement in most of the papers
will be featured in the gravure section, and in
a most effective manner.
The papers used will include the New York
World, the New York Times, the Boston Post
and Herald, Chicago Tribune, Philadelphia
Ledger, San Francisco Examiner, and many
others listed in the Feist advertisement on an-
other page of The Review this week.
The
newspapers used will have a combined circula-
tion of over 7,000,000 copies, and it is estimated
that over 21,000,000 will see the Feist advertis-
ing. The results to dealers in a business way
will be enormous.
The three songs mentioned will also be fea-
tured in an advertisement appearing in the Sat-
urday Evening Post of September 19, and inas-
much as they all are being used by prominent
singers in vaudeville the results of the cam-
paign should be unquestioned.
Although the exact cost of this tremendous
advertising has not been made public, it will
run into thousands of dollars, and will mean
nothing to the dealer who is not prepared by
having the songs in stock to meet the demand.
Feist song writers have just completed a new
number entitled "Let's Go," which is declared
to be a pippin of a song. It will be ready for
the market shortlv.
Greatest Song We Ever Published!
IT WILL LIVE LONG AFTER THIS
BIG WAR IS OVER
Original "SUNSHINE" Song
AND BEHIND YOU THE SHADOWS WILL FALL
SONG
LYRIC BY
PAUL B ARMSTRONG
•
^
tt«
-
•
MUSIC BY
F. HENRI KLICKMANN
PRICE 6O CENTS
FRANK K. ROOT &O?
M C KINLEY MUSIC CO OWNERS
CHICAGO
NEW Y O R K
Introductory
7 Cents
BLACK AND WHITE COVER SELLS
READILY FOR 25 CENTS
Chicago
McKinley Music Co.
New York
THERE'S A LIGHT IN YOUR EYES .60
(Waltz Song)
SOME DAY WAITING WILL END .60
Back to the Dear Old Trenches .
I Lice It
Women Have No Mercy on the Men
Vocal Score
.
.
.
$2.00
Waltz
. . .
.
.
.60
60
.60
. 6 0
Music by IVAN CARYLL
THE GIRL BEHIND THE MAN BE-
HIND THE GUN
60
THERE'S LIFE IN THE OLD DOG
YET . . . . . . . . . .60
A Happy Family
I've A System
Oh! How Warm it is Today .
Selection .
.
.
CHAPPELL & CO., Ltd., 41 East 34th St., New York
.
$1.00
Fox-Trot
.
60
60
.60
.
.
.
.60
347 Yonoe St., Toronto
MELBOURNE
LONDON
The Lyrict are published b y special arrangement with
T. B. HARMS and FR4NCIS. DAY & HUNTER. NEW YORK
Copyright MCMXVII by Chapp<
-11 fit Co., Ltd. All Righti Reserved
"GIRL BEHINDJTHE GUN" A HIT
"SHANGHAI" PRODUCED IN LONDON
Klaw & Erlanger's New Musical Comedy Scores
Instantaneous Success in Philadelphia—Music
Published by Chappell & Co.
New Spectacular Play, With Music by Isadore
Witmark, Has Its Premiere at the Drury Lane
Theatre and Scores Great Success
Klaw & Erlanger's first musical production
of the season, '"The Girl Behind the Gun,"
opened at the Forrest Theatre in Philadelphia
on Monday last and made an instantaneous hit.
The newspaper critics all agree that the piece
in question will make a worthy successor to the
other Caryll musical pieces: "Jack O' Lantern,"
"Chin Chin," "The Pink Lady" and "The Little
Cafe." Some of the prominent names in the
cast are Donald Brian, Ada Meade, Wilda Ben-
nett, Jack Hazzard, John K. Young and Frank
Doane.
The hook of the piece is hy Guy Bolton and
P.' G. Wodehouse, with music hy Ivan Caryll.
It tells a very entertaining story of a Parisian
actress who accidentally becomes involved in
a flirtation with the husband of her dearest
friend, mistaking him for the poilu whom she
had adopted as her "godson" and whom she ex-
pects to visit her for the first time. She has
planned the flirtation with the poilu to punish
her husband, whom she has caught philandering
with another woman.
Her friend's husband,
who is a playwright, turns up instead of the
poilu and the flirtation has just begun when
the actress' father arrives on the scene.
The father, of course, supposes that the man
in whose arms he finds his daughter is her
husband, and the circumstances are such that
the husband himself has to help carry on the
deception and the complications that ensue are
of the most amusing character.
There are several song hits in the piece, but
it is difficult to decide which is really the hit
of the piece, as two numbers, the waltz song
"There's a Light in Your Eyes" (sung by Don-
ald Brian and Wilda Bennett), and "Some Day
Waiting Will End" (sung by Wilda Bennett),
run a very close race for first place.
The
march, "The Girl Behind the Man Behind the
Gun," had a tremendous reception and the male
quartet "Back to the Dear Old Trenches" was
also encored several times. The patter song,
"Women Haven't Any Mercy on a Man," sung
by Jack Hazzard, was also tremendously ap-
plauded. The score is published by Chappell
& Co.
Cable advices from London report the instan-
taneous success of the production of "Shanghai"
at Drury Lane Theatre last Wednesday. Ad-
ditional interest attaches to this event because
it is the first case on record of an American-
made musical piece receiving its premiere in the
British metropolis before being heard in this
country. "Shanghai" is a spectacular affair com-
parable to "Chu Chin Chow." The "book" is by
Wm. Cary Duncan, and the music by Isidore
Witmark, who is the composer of that earlier
successful piece, "The Chaperohes," which en-
joyed such prosperity some years ago.
"Shanghai," which is in two acts and five
scenes, was produced by Arthur Collins and J.
L. Sacks, the latter of whom obtained the pro-
duction rights when he was in New York some
time ago negotiating for the London rights to
"Going Up." The cables tell of the unanimous
approval of the new piece by the London news-
papers, aild the probabilities of at least a year's
run in London seem strong.
The new Fiske O'Hara show opened at the
Olympic Theatre, Chicago, recently and carries
a number of popular songs, published by Leo
Feist, Inc.
The Kaiser has not invested in War Savings
Stamps. Are you like the Kaiser?
r
JEROME H.REMICK&0p:S S
Sensational Son^Hit
SONGS
•SMILES"
•I LOVE YOU MORE FOR LOSING
YOU A WHILE"
•WHEN WE MEET IN THE SWEET BYE
AND BYE"
•WE'LL, BUILD A RAINBOW IN THE
SKY"
•THERE'S A LUMP OF SUGAR DOWN
IN DIXIE"
•SWEET LITTLE BUTTERCUP"
•ON THE ROAD TO HOME SWEET
HOME"
•YOU'RE IN STYLE WHEN YOU'RE
WEARING A SMILE"
•MANDY AND ME"
•WHEN WE WENT TO SUNDAY
SCHOOL"
•RAGTIME MOSE'S BOMBOSHAY"
•MY GIRL FROM THE SOUTHLAND" I
"BLUEBIRD"
I
•N* EVERYTHING"
JEROME H. REMlCK&Ca
Future scanning projects are planned by the International Arcade Museum Library (IAML).