Music Trade Review
Issue: 1918 Vol. 66 N. 5 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
49
THE MUSIC TRADE REVIEW
FEBRUARY 2, 1918
MREVIEWflEARS
Century Ads Again
Hit the Bull's Eye!
Quarter and full-page "Century Edition"
ads. are now being seen by millions in the
SATURDAY EVENING POST
LADIES' HOME JOURNAL
COSMOPOLITAN
WOMAN'S HOME COMPANION
GOOD HOUSEKEEPING
McCALL'S
MOTHER'S MAGAZINE
and other prominent publications.
These millions of readers are directed to
you for "Century Edition," so let your
trade know that your store is a Century
Edition agency.
THINK OF IT-YOUR PROFIT 150":
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
THAT it will be interesting to watch the effect
of the food conservation advice, on the back
of popular music.
THAT some would-be song writers who have
had experience in food conservation of neces-
sity could furnish some excellent material for
Hoover's press department.
THAT the fad of translating popular American
war song lyrics into French should not lead to
the mistake of the German music critic who
translated the term "Heavenly music" into "un-
earthly music."
THAT the royalties earned by the Hippodrome
success "Poor Butterfly" are declared to be in
excess of $90,000 to date, divided between John
1,. Golden and R. H. Burnside, writers of the
lyrics, and Raymond Hubbell, the composer.
THAT this report should serve to entice many a
bright young man from his regular business
pursuits and cause him to flood the publishers
with what to him are promising songs.
THAT likewise the same statement will probably
pull many a dollar into the coffers of those who
specialize in aiding amateur song writers by
mail.
THAT Maurice Richmond has had good reason
to smile recently. He is a proud dad and the
boy weighed nine pounds.
WINDOW DISPLAY^CADMAN WORKS
THE SONG IS THE THING
Oliver Ditson Co. Show Broad-Gauge Policy
by Including in Display Prints of Every Pub-
lisher of Cadman's Compositions
Declares Chas. K. Harris—Character of the Song
Frequently Means the Success or Failure of
the Artist—New Harris Publications
BOSTON, MASS., January 28.—One of the most
Chas. K. Harris recently said in speaking of
musical shows: "The singing profession are
jest commencing to realize that 'the song is the
thing.' Costumes, scenery, dancing, dialogue,
etc., are all right in their way, but without a
real song hit to brighten their act, it will fall
flat.
Special numbers have been tried, and
found wanting. They mean nothing to an audi-
ence, except to bore them, but just as soon as a
good live, heart-story song is sung, how soon
the audience wake up and applaud the singer
and from that time on the act goes over with a
big 'hurrah.'
"Wise actors who have reached the top rung
in vaudeville know the ropes. They know the
song is the thing that makes or breaks them—
they know what songs to choose and what
pleases the audience and that is why they are
getting big salaries and remain on top."
Chas. K. Harris has written and composed and
placed upon the market for the coming year a
variety of songs, and while, as usual, ballads
from the pen of Mr. Harris predominate, the
novelty and even jazz appear. Among these
interesting window displays of sheet music seen
in this city for some time, and one which at-
tracted an unusual amount of attention from the
crowds on Tremont street was that at ttic
Oliver Ditson Co. building, last week, and which
was devoted entirely to the works of Charles
Wakefield Cadman. In the window were shown,
in addition to pictures of the composer, views
of his bungalow at Fort Collins, Col., Daoma
Lodge, his summer residence.
The broad and representative spirit of the
display was emphasied by the fact that every
publisher of Cadman's works was represented
and no attempt was made to confine the show-
ing to Ditson works alone. This broad-gauge
policy thus evidenced in the display was com-
mented upon most favorably both in and out of
the trade. The display has already had a no-
ticeable effect in creating additional interest in
and demand for the works of this popular Ameri-
can composer.
McKinley's New Soig Success
Jazz Tunes
Are Here To Stay
\
Get This New One
"CLEOPATRA HAD
A JAZZ BAND"
SPECIAL PRICE TO DEALERS
^^
m C
a copy if you attach thi«
Advt. to your order
LEO. FEIST, Inc., FEIST Bldg., New York
are "Is There a Letter for Me?" a new kind
of a soldier song which is being well received;
"When the Cherry Trees Are Blooming"' (in
Japan), a novelty number with catchy music;
"Will You Be True?" a waltz love song; "Just
a Bit of Driftwood" (on the Sea of Life), a de-
scriptive song story; "Scratchin' the Gravel," a
jazz number, and Eddie Leonard's "Sweetness"
(Honeysuckle of Mine)."
TEDDY MORSE'S LATEST SUCCESS
"Sing Me Love's Lullaby" Being Featured by
Prominent Singers
One of the most successful songs Theodore
Morse has written since "M-o-t-h-e-r" is "Sing
Me Love's Lullaby," one of the best sellers
among 30-cent songs. Dorothy Terriss is the
author of the poem, and if the above number is
a criterion of her work slie will in all probability
be heard from again. If there be any doubt
as to the merits of "Sing Me Love's Lullaby"
it need only be said that besides the numerous
stars on the concert and vaudeville stage sing-
ing it, Madame Frances Alda, of the Met-
ropolitan Opera Co., recently recorded it for the
Victor Talking Machine Co. It has also been
recorded by Tom Lamere on the Victor record
and by Henry Burr on the Columbia record.
Joe Howard's Greatest Success
'JEROME H.RENICK&Cp:s'
KIND
MAMA
^Sensational Son^ Hit
SONGS
"WAY DOWN THERE A DIXIE BOY IS
MISSING"
"FOB YOU A ROSE"
"MAMMY JINNY'S HALL OF FAME"
"SWEET LITTLE BITTEKC'IP"
"SO LONG, MOTHER"
"SWEET I'ETOOTIE"
"SOME SI NDAY MORNING"
"SAILIN" AWAY ON THE HENRY (LAY"
"SO THIS IS DIXIE"
"DON'T TRY TO STEAL THE SWEET-
HEART OF A SOLDIER"
"ON THE ROAD TO HOME, SWEET,
HOME"
INSTRUMENTAL
"IN THE SPOTLIGHT" (Waits)
"CAMOUFLAGE" (One Step)
"SMILING SAMMY" (Fox Trot)
JEROME H. REM1CK & CO.
M.WITMARK&SONSY N O E R W K
49
THE MUSIC TRADE REVIEW
FEBRUARY 2, 1918
MREVIEWflEARS
Century Ads Again
Hit the Bull's Eye!
Quarter and full-page "Century Edition"
ads. are now being seen by millions in the
SATURDAY EVENING POST
LADIES' HOME JOURNAL
COSMOPOLITAN
WOMAN'S HOME COMPANION
GOOD HOUSEKEEPING
McCALL'S
MOTHER'S MAGAZINE
and other prominent publications.
These millions of readers are directed to
you for "Century Edition," so let your
trade know that your store is a Century
Edition agency.
THINK OF IT-YOUR PROFIT 150":
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
THAT it will be interesting to watch the effect
of the food conservation advice, on the back
of popular music.
THAT some would-be song writers who have
had experience in food conservation of neces-
sity could furnish some excellent material for
Hoover's press department.
THAT the fad of translating popular American
war song lyrics into French should not lead to
the mistake of the German music critic who
translated the term "Heavenly music" into "un-
earthly music."
THAT the royalties earned by the Hippodrome
success "Poor Butterfly" are declared to be in
excess of $90,000 to date, divided between John
1,. Golden and R. H. Burnside, writers of the
lyrics, and Raymond Hubbell, the composer.
THAT this report should serve to entice many a
bright young man from his regular business
pursuits and cause him to flood the publishers
with what to him are promising songs.
THAT likewise the same statement will probably
pull many a dollar into the coffers of those who
specialize in aiding amateur song writers by
mail.
THAT Maurice Richmond has had good reason
to smile recently. He is a proud dad and the
boy weighed nine pounds.
WINDOW DISPLAY^CADMAN WORKS
THE SONG IS THE THING
Oliver Ditson Co. Show Broad-Gauge Policy
by Including in Display Prints of Every Pub-
lisher of Cadman's Compositions
Declares Chas. K. Harris—Character of the Song
Frequently Means the Success or Failure of
the Artist—New Harris Publications
BOSTON, MASS., January 28.—One of the most
Chas. K. Harris recently said in speaking of
musical shows: "The singing profession are
jest commencing to realize that 'the song is the
thing.' Costumes, scenery, dancing, dialogue,
etc., are all right in their way, but without a
real song hit to brighten their act, it will fall
flat.
Special numbers have been tried, and
found wanting. They mean nothing to an audi-
ence, except to bore them, but just as soon as a
good live, heart-story song is sung, how soon
the audience wake up and applaud the singer
and from that time on the act goes over with a
big 'hurrah.'
"Wise actors who have reached the top rung
in vaudeville know the ropes. They know the
song is the thing that makes or breaks them—
they know what songs to choose and what
pleases the audience and that is why they are
getting big salaries and remain on top."
Chas. K. Harris has written and composed and
placed upon the market for the coming year a
variety of songs, and while, as usual, ballads
from the pen of Mr. Harris predominate, the
novelty and even jazz appear. Among these
interesting window displays of sheet music seen
in this city for some time, and one which at-
tracted an unusual amount of attention from the
crowds on Tremont street was that at ttic
Oliver Ditson Co. building, last week, and which
was devoted entirely to the works of Charles
Wakefield Cadman. In the window were shown,
in addition to pictures of the composer, views
of his bungalow at Fort Collins, Col., Daoma
Lodge, his summer residence.
The broad and representative spirit of the
display was emphasied by the fact that every
publisher of Cadman's works was represented
and no attempt was made to confine the show-
ing to Ditson works alone. This broad-gauge
policy thus evidenced in the display was com-
mented upon most favorably both in and out of
the trade. The display has already had a no-
ticeable effect in creating additional interest in
and demand for the works of this popular Ameri-
can composer.
McKinley's New Soig Success
Jazz Tunes
Are Here To Stay
\
Get This New One
"CLEOPATRA HAD
A JAZZ BAND"
SPECIAL PRICE TO DEALERS
^^
m C
a copy if you attach thi«
Advt. to your order
LEO. FEIST, Inc., FEIST Bldg., New York
are "Is There a Letter for Me?" a new kind
of a soldier song which is being well received;
"When the Cherry Trees Are Blooming"' (in
Japan), a novelty number with catchy music;
"Will You Be True?" a waltz love song; "Just
a Bit of Driftwood" (on the Sea of Life), a de-
scriptive song story; "Scratchin' the Gravel," a
jazz number, and Eddie Leonard's "Sweetness"
(Honeysuckle of Mine)."
TEDDY MORSE'S LATEST SUCCESS
"Sing Me Love's Lullaby" Being Featured by
Prominent Singers
One of the most successful songs Theodore
Morse has written since "M-o-t-h-e-r" is "Sing
Me Love's Lullaby," one of the best sellers
among 30-cent songs. Dorothy Terriss is the
author of the poem, and if the above number is
a criterion of her work slie will in all probability
be heard from again. If there be any doubt
as to the merits of "Sing Me Love's Lullaby"
it need only be said that besides the numerous
stars on the concert and vaudeville stage sing-
ing it, Madame Frances Alda, of the Met-
ropolitan Opera Co., recently recorded it for the
Victor Talking Machine Co. It has also been
recorded by Tom Lamere on the Victor record
and by Henry Burr on the Columbia record.
Joe Howard's Greatest Success
'JEROME H.RENICK&Cp:s'
KIND
MAMA
^Sensational Son^ Hit
SONGS
"WAY DOWN THERE A DIXIE BOY IS
MISSING"
"FOB YOU A ROSE"
"MAMMY JINNY'S HALL OF FAME"
"SWEET LITTLE BITTEKC'IP"
"SO LONG, MOTHER"
"SWEET I'ETOOTIE"
"SOME SI NDAY MORNING"
"SAILIN" AWAY ON THE HENRY (LAY"
"SO THIS IS DIXIE"
"DON'T TRY TO STEAL THE SWEET-
HEART OF A SOLDIER"
"ON THE ROAD TO HOME, SWEET,
HOME"
INSTRUMENTAL
"IN THE SPOTLIGHT" (Waits)
"CAMOUFLAGE" (One Step)
"SMILING SAMMY" (Fox Trot)
JEROME H. REM1CK & CO.
M.WITMARK&SONSY N O E R W K
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