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Music Trade Review

Issue: 1918 Vol. 66 N. 5 - Page 51

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 2, 1918
THE
MUSIC
TRADE
47
REVIEW
VSIC
CONDUCTED BY B. B. WILSON
SINGING "A LONG, LONG TRAIL"
John McCormack, Noted Irish Tenor, the Latest
Artist to Add This War Ballad to His Reper-
tory—Makes a Real Hit Whenever Sung
One
nently
found
Long,
of the war songs that stand out promi-
from among the hundreds that have
their way on the market is "There's a
Long Trail," which has reached the point
applicable to many present-day occasions, and
its use under dramatic conditions has been cited
in numberless newspaper dispatches.
Now it is announced that John McCormack,
who has lent his magnificent voice to the cause
of the Red Cross, has incorporated "A Long,
Long Trail" in his repertory, and is singing it
at all his concerts in aid of the American Red
Cross Fund.
Mr. McCormack's enthusiastic efforts in be-
half of the Red Cross are happily familiar, but
it is not so well known that he donates his part
of the royalties from the sale of "There's a
Long, Long Trail" to this cause and the Knights
of Columbus War Camp Fund.
Considering
that the sale of this song has established an un-
precedented record, the resultant benefit to these
organizations is considerable. Needless to say,
those sales are greatly accelerated from the fact
that Mr. McCormack is featuring this song at
all his concerts.
BIOGRAPHY OF LEO. FEIST
American Magazine Carries Sketch of This
Prominent Publisher
John McCormack
where it bids fair to become a classic. The
song was written in the early days of the war,
and the writer had in mind simply a ballad that
would appeal to the public in the ordinary way.
The number, however, appears to have made a
special appeal to the hearts of the millions and
has reflected in the melody and lyrics the
thoughts of those who have some loved one
"over there." There has been an indefinable
something about the song that made it especially
Still 150% Profit on
Famous
McKinley
10 Cent Music
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
TO 6000 McKINLEY AGENTS
50 New Numbers
and New Catalogs
Now Ready for 1918
YOU ARE SURE TO HAVE CALLS
Better Music, Better Paper, Better Titles
The February issue of the American Maga-
zine, in its department of "Interesting People,"
carries a short history of Leo. Feist, his progress
in the music publishing world, and the ideals
upon which the great publishing house of Leo.
Feist, Inc., is built. There also appears a half-
page photograph of Mr. Feist seated at his desk,
giving some idea to the reader what one of the
busiest men in the publishing world looks like.
The article was written by E. M. Wickes, one
of the regular contributors, who on several oc-
casions has written articles pertaining to the
publishing of popular music, with which he
showed himself quite conversant.
CHAS. MILLER WITH T. B. HARMS
Will Have Full Charge of Arranging Depart-
ment for This Concern
Chas. Miller, president and general manager
of the Carl Millegram Publishing Co., Inc., has
resigned as chief executive of this linn, and will
on February 1 rejoin the forces of T. B. Harms
& Francis, Day & Hunter. Mr. Miller is known
as one of the most prominent of the younger
school of arrangers and editors, among the hits
arranged by him during the last few years being
"The Sunshine of Your Smile" and "Poor But-
terfly."
It is officially announced that Mr.
Miller will take full charge of the arranging
department at T. B. Harms & Francis, Day &
Hunter.
RAGTIME AS AN AID TO HOOVER
Publishers Agree to Publish Food Conservation
Hints on Back of Popular Music
Popular music publishers who have thus far
contributed their share in aiding war work by
providing music for military bands in the camps
and on the ships for recruiting purposes and
for other Government work have, according to
reports, agreed to render assistance to the Gov-
ernment in its campaign for food conservation.
The popular publishers have agreed to give
to the food administration space on the back
of each sheet of music in which to publish a
message to the people on the subject of food
conservation. It is estimated that fifty million
sheets of music are sold each year by the lead-
ing publishers, and thus the food message will,
through the medium of music, reach more than
that number of people.
MEYER COHEN AS A PUBLISHER
GOOD REPORTS FROM THE TRADE
Artmusic, Inc., publishers of standard music,
are receiving good reports from the trade on the
sale of "Waters of Venice," the waltz from their
instrumental catalog. It seems to be the opin-
ion that the number is a work of exceptional
merit and one that cannot help but be popular
for a period of years.
CARL MILLEGRAM PUB. CO. MOVES
The Carl Millegram Publishing Co., Inc., at
25 West Forty-fifth street, are moving their
executive offices from the ninth floor to the roof
of the building, utilizing the front part of their
roof garden studio with the little stage for re-
hearsing, and the rear part for commercial and
shipping purposes.
TO MUSIC DEALERS
WE ARE JOBBERS
OF MUSIC
Popular, Classic, Music
Books and Studies
Our prices on all classes of music will average the
lowest. Located in the center of the country and
carrying the tremendous stock that we do we are
in a position to supply all your wants at a SAVING
TO YOU OF TIME, MONEY AND EXPRESS
CHARGES.
Free catalogs with stock orders. We pay
for your advertising. Our music is as staple
as wheat. -
Write for samples.
All orders shipped the day we get them.
Chicago McKINLEY MUSIC CO. New York
1501-1513 E. 55th Street
Meyer Cohen, who, after many years of serv-
ice as business manager for Chas. K. Harris,
and more recently for the Harry Von Tilzer
Music Co., requires no introduction to the trade,
has decided to embark in the business of music
publishing on his own account.
He has or-
ganized the Meyer Cohen Music Publishing Co.,
and opened offices in the Astor Theatre Build-
ing. He will make a specialty of popular num-
bers, of which he is an excellent judge, by the
way, and will announce his first publications at
an early date.
The distinctive ballad that
is reaching the hearts of
all lovers of good music
"Forever
Is A
Long, Long
Time"
GIVE US A TRIAL ORDER
McKINLEY MUSIC CO.
CHICAGO
ARTMUSIC Inc.,
NEW
145 w«t 45th St.
YORK

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