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JANUARY 19,
THE MUSIC TRADE
1918
THE REVIEW HEARS
Century Ads Again
Hit the Bull's Eye!
Quarter and full-page "Century Edition"
ads. are now being seen by millions in tbe
SATURDAY EVENING POST
LADIES' HOME JOURNAL
COSMOPOLITAN
WOMAN'S HOME COMPANION
GOOD HOUSEKEEPING
McCALL'S
MOTHER'S MAGAZINE
and other prominent publications.
These millions of readers are directed to
you for "Century Edition," so let your
trade know that your store is a Century
Edition agency.
THINK OF IT—YOUR PROFIT 150%
Century Music Pub. Co.
231-235 West 40th Street, NEW YORK
A NEW REMICK SONG HIT
"Sweet Little Buttercup" Already Proving Very
Popular With the Musical Public
Alfred Bryan and Herman Paley have writ-
ten one of the best ballads now appearing in
t h e catalog of J. H.
Remick & Co. It is en-
titled "Sweet Little But-
tercup," and from t h e
consensus of opinion of
the Remick staff, and of
a large number of others
who have heard it, it is
an excellent number. In
the short time since its
release the s o n g has
done surprisingly well,
and this is no doubt due to the old love story
told again, melodiously, and with just a touch
of the soldier boy in it. This song could
succeed without bringing in the patriotic but
who would write a song, especially a love song,
at this time without a uniform appearing there-
in? The title page of the above number is in
three colors depicting a girl gathering flowers
in a field of buttercups and is most attractive.
McKinley's New Soig Success
I'M A^T* REAL
KIND
MAMA
47
REVIEW
THAT the first song about the lightless nights
has already made its appearance, while there
was still enough light by which to write it.
THAT now it is up to some bright song writer
to give us something on the meatless and wheat-
less days.
THAT local music publishers are faced with an-
other increase in printing charges, due to in-
creased wage demands of the printers.
THAT all these little details help the business
man of to-day to realize that Sherman had the
right idea.
THAT with the church element and the pro-
hibitionists attacking the morals of the men
who are fighting for them in France, we may
soon expect a bill in Congress to stop the play-
ing of jazz music by the bands.
THAT a nocturne is not the best thing in the
world to cheer a soldier after a day of hard
work and danger.
THAT recent and contemplated changes in the
ownership of catalogs bids fair to give a new
lineup to the trade in the near future.
THAT the rumor that publishers arc paying
royalties in Liberty Bonds and War Saving
Certificates, and in some cases Thrift Stamps, is
apparently unfounded.
THAT quite a number of the royalty statements
will have to be sent to the camps in the near
future.
THAT S. Ernest Philpitt has transferred the
sheet music stock of his department in the
Foster Piano Co., in Washington, D. C, to his
store in Miami, Fla.
'JACK 0 ' LANTERNNVIUSIC IN DEMAND
The success of the Fred Stone show, "Jack o'
Lantern" now playing at the Globe Theatre,
New York, is credited to a great extent by those
who should know to the musical numbers.
Of course, everyone knows Fred Stone can
make a show a success very often when others
would fail, but it certainly is easier for him
when he has the assistance of a good chorus to-
gether with successful songs. Among the songs
in "Jack o' Lantern" are "Wait Till the Cows
Come Home," "Candyland," "Knit, Knit, Knit,"
"Follow the Girls Around" and "A Sweetheart
of My Own." The score of the above show is
published by Chappell & Co.
A 1 Experienced PLUGGERS for first
class music publishing house. Ap-
plicants must know TRADE and
PROFESSIONAL business thoroughly.
Address Box 1719, The Music Trade
Review, 373 Fourth A v c , New York.
ou
Cant Go
Wrong
With a
So
See this Week's Saturda>
Evening Post for the Big
$5000.00 ADVERTISEMENT
Featuring
"OVER THERE"
"STRUTTERS' BALL"
"IN THE LAND OF
WEDDING BELLS"
THREE BIG HITS
SPECIAL PRICE TO DEALERS
^^
a copy if you attach this
9 C
Advt. to your order
LEO. FEIST, Inc., FEIST Bldg., New York
UlhliliUhJilHihl.lililililiM.IHiltlcltliliWIilililHiHUr jfr
NEW KARCZAQ CAMPAIGN
The Karczag Publishing Co., Inc., are about
to start a campaign of publicity on all their
ballads, novelty songs and instrumental num-
bers. A new number from the pen of Otto
Motzan will be included in the songs to be
given publicity, this being a song of great orig-
inality, a love song with an entirely new idea,
which will without doubt be heard in one of the
new musical shows. Other numbers to be fea-
tured are the ballads, "That's Why My Heart Is
Calling You," "A Tear, a Kiss, a Smile" and
"The Kingdom of My Heart," the instrumental
numbers "Cutey," a one-step, and "It's a Pip-
p'n," a fox-trot.
MORE FEIST PUBLICITY
The first advertisement in national publica-
tions this year by Leo Feist, Inc., featuring
the song hits from their catalog appeared in
this week's Saturday Evening Post. The ad
featured three songs, "Over There," the big
patriotic number from the pen of Geo. M.
Cohan; "Strutters' Ball," one of the big instru-
mental numbers of the season, and "In the Land
of Wedding Bells," the latest hit from the
prolific pens of Howard Johnson and Geo. W.
Meyer.
Joe Howard's Greatest Success
JEROME H.REMICK&GO.S
Sensational Son£ Hit
SONGS
'WAY DOWN THERE A DIXIE BOY IS
MISSING"
FOB YOU A ROSE"
MAMMY JINNY'S HALL, OF FAME"
SWEET LITTLE BUTTERCUP"
SO LONG, MOTHER"
SWEET PETOOTIE"
SOME SUNDAY MORNING"
SAILIN* AWAY ON THE HENRY CLAY"
SO THIS IS DIXIE"
DON'T TRY TO STEAL THE SWEET-
HEART OF A SOLDIER"
ON THE ROAD TO HOME, SWEET,
HOME"
INSTRUMENTAL
IN THE SrOTLIGHT" (Waltz)
CAMOUFLAGE" (One Step)
SMILING SAMMY" (Fox Trot)
JEROME H. REMICK & CO.
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NEW
M.WITMARK&50NS YORK